Sprout Social
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
Marketing Insider Group
JULY 13, 2016
When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. […]. The post The Ultimate Guide For Developing Your B2B Sales Content Strategy appeared first on Marketing Insider Group.
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Adobe Experience Cloud Blog
JULY 15, 2016
Author: Marissa Lyman Okay, I’ll be honest—I should have written this blog post three days ago, but every time I sat down to write about Pokémon GO, I would just play Pokémon GO. I’ve been in over 20 hours of professional development training this week, dropping digital “incense” so I could attract and catch Rattata from my conference room seat. Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation.
Rock Content
JULY 11, 2016
Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JULY 11, 2016
When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics.
Marketing Insider Group
JULY 11, 2016
For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important. The goal is not to bore the recipient or waste her time. If you do, […]. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
JULY 12, 2016
How to Be Better and Different and Why You Must written by John Jantsch read more at Duct Tape Marketing. Stop trying to be better than the competition and start figuring out how you can be better and different than your competition. Many business owners or would-be start-ups sit around trying to figure out how they can be better than the competition – better product, better service, better features, and, the real killer, better price.
Sprout Social
JULY 11, 2016
Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina (@chrismessina) August 23, 2007.
Marketing Insider Group
JULY 15, 2016
Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. As a startup, you have to be smart about your lead generation strategies because you will likely have […].
Adobe Experience Cloud Blog
JULY 13, 2016
Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. It can sharpen the tools in your belt and help you attract the exact audience that you want. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
JULY 15, 2016
Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. photo credit Media Maven and More. When I was a TV reporter, I worked with many public relations firms. Coming from news, joining “the other side”, and becoming a publicist was pretty seamless. I was doing the same thing, storytelling, but instead of for an audience watching the 6 o’clock news, I was doing it for a paying client.
Sprout Social
JULY 15, 2016
A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable user-generated content and increase brand awareness in new communities and markets. Throughout our #SproutChat we discussed the factors that are necessary for a contest on social to be successful.
Marketing Insider Group
JULY 11, 2016
It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. So how do you make sure the content you’re producing […]. The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JULY 11, 2016
Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule? Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
JULY 13, 2016
The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Keath. Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs this up.
Sprout Social
JULY 14, 2016
Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. Today we’re excited to introduce the Tag Report. This feature rounds out our message tagging toolset and creates an end-to-end tag management system. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns.
Marketing Insider Group
JULY 12, 2016
Marketing tools and techniques shift at dramatic speeds. Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment. However, throughout all the technological changes that […].
Contently B2C
JULY 15, 2016
You know when you sit around with your friends and talk about what you would do if you won the lottery, after traveling the world and catching every Pokémon on your phone? My dream in that scenario is to open my own brewery. I’m not alone here, as the microbrewery craze is growing so quickly that, according to the Brewers Association, roughly two new breweries open every day.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Zumvu
JULY 13, 2016
Different businesses have diverse email marketing needs. Here is a review of some popular Email Marketing Software that you can choose from.
Doug Garnett
JULY 12, 2016
An odd digital disease has run rampant among mass retailers for the last couple of decades – let’s call it “Amazon Panic”. (Professor Mark Ritson calls advertising’s version of this digital disease “morbus digitalis” ). Amazon Panic involves falling prey to digital theories because we’re told “physical things like stores will go away and be replaced by digital” These theories are given extra momentum because of popular mythology around disruption.
Marketing Insider Group
JULY 14, 2016
Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. What if there’s a third way? This […]. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group.
Duct Tape Marketing
JULY 10, 2016
Weekend Favs July Nine written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Zumvu
JULY 9, 2016
Social Media Marketing is an endless job and social media automation tools comes handy and more useful enabling you to channelize and automate your digital marketing efforts.
Sprout Social
JULY 12, 2016
Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Whether you’re participating in an existing chat or hosting your own, there’s plenty to gain. Jumping into a Twitter chat can be a little intimidating and challenging at first. How do you find people to participate? As a participant, how do you make sure you stand out?
Marketing Insider Group
JULY 14, 2016
Content might not be king, but it sure is your kingdom. And unless you make it a pretty kingdom, with rivers, lakes and perhaps a nice castle on a mountain top, you’re not going to get many tourists, however good your advertising campaign might be. For that reason it’s important that you focus first and […]. The post 9 Pieces of Advice To Write Catchy and User Generating Content appeared first on Marketing Insider Group.
Contently B2C
JULY 12, 2016
In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy generation.” (Kids just don’t drink moonshine the way they used to.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Duct Tape Marketing
JULY 14, 2016
6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. photo credit The Blue Diamond Gallery. Positive public relations can put your brand on top and keep it there in the public perception. Here are six ways to revamp your public relations budget and give your brand a boost. In marketing-speak, PR stands for public relations , which is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publi
Adobe Experience Cloud Blog
JULY 12, 2016
Author: Silvio Porcellana Ever since smartphones and tablets became an integral part of our daily lives, things have gotten a lot simpler. We can look up an address at the last minute, compare prices online while we’re in-store, look for a restaurant and book a reservation, and even make payments in just one quick click. Mobile payment is a convenient transaction as there’s no need to take out your credit card from your wallet every time, nor enter any codes.
Marketing Insider Group
JULY 13, 2016
There’s a lot of crap content coming from brands. Even the best publishers are interrupting us with ads every chance they get. And the traditional agencies are chasing old ideas about consumers being OK with bad creative. Mobile ads are a disastrous afterthought. Can anyone really disagree with these statements? Content was a widely popular topic at this […].
Marketing Insider Group
JULY 12, 2016
Innovation equals growth. This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more revenue. According to PwC, one of the big […]. The post Innovation in Business: What is Geofencing and Why SMBs Need it appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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