Sat.Jul 23, 2016 - Fri.Jul 29, 2016

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The Twitter Best Practices Handbook

Sprout Social

With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. Not only that, but with more than 310 million active users, it’s tough to know how to stand out and be heard. Following the most essential Twitter best practices can make you more visible to your customers. But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success.

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The Compounding Power of Content Marketing

Marketing Insider Group

Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time. “Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. The post The Compounding Power of Content Marketing appeared first on Marketing Insider Group.

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How to Find a Marketing Automation Platform That Grows With You

Adobe Experience Cloud Blog

Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Throughout my career, including my current role as a Solutions Consultant, I’ve seen how many business decisions sacrifice long-term functionality for a short-term gain in cost savings.

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How To Get More Mileage Out Of Your Content

Rock Content

Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it. Marketers have to keep up with the content-hungry beast, and this means they have to be efficient with the time and resources at their disposal.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Why You Should Leverage Co-Marketing to Grow Your Brand

Sprout Social

Marketers fight an on-going battle to get products and services in front of target customers and prospective clients. Unfortunately, some of us are in incredibly competitive industries. We battle each day for things like impressions , shares and clicks. If we want to succeed in reaching our audiences, we must explore new channels. One amazing way is to create strategic marketing alliances with other companies to help elevate your content and increase the reach of your campaigns.

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15 Effective Ways to Reduce Cost Per Acquisition

Marketing Insider Group

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find […]. The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.

More Trending

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What to Do When the Dream Comes Dressed in Fear

Duct Tape Marketing

What to Do When the Dream Comes Dressed in Fear written by John Jantsch read more at Duct Tape Marketing. Pretty much anyone who has chased a dream – launched a product, opened a business, set a goal – has experienced moments of fear. In some cases fear so gripping it derails, but mostly feared cloaked in some form of self-doubt that’s just strong enough to keep you stuck where you are.

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#SproutChat Recap: How to Analyze, Interpret & Present Data From Social Media

Sprout Social

As marketers we have access to a plethora of data. The landscape of tools that offer in-depth reporting is robust and the complimentary metrics that come directly from each social network are informative. This week at #SproutChat , we discussed which analytics are worth paying attention to and what to do with your social media data. Prioritize Your Time.

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How to Optimize Your Promotion Channels & Increase Conversion Rates

Marketing Insider Group

Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […].

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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

Author: Leah Hamilton Disclaimer: This blog post is for general information purposes only and does not constitute legal advice. Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Podcasting Best Practices

Duct Tape Marketing

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jessica Rhodes. I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could five years ago with blogging. But the reason I love it and promote it for every small business is because it’s an awesome way to create content and a sneaky way to build authority and

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Benefits of using Pinterest for Business Marketing

Zumvu

Pinterest is an effective tool that steers traffic to your business website more than any other social media source and improves the SEO ranking.

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How to Design an Irresistible CTA

Marketing Insider Group

Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Not […]. The post How to Design an Irresistible CTA appeared first on Marketing Insider Group.

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Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry

Adobe Experience Cloud Blog

Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. In a big first for American politics, 96 years after women won the right to vote, a woman is in the running to become president. CRACK!!! This first is just one of many firsts for women recently: Janet L. Yellen became the first female Chair of the Federal Reserve Board.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Why You Must Act Now to Become the #1Rated Provider in Your Area

Duct Tape Marketing

Why You Must Act Now to Become the #1Rated Provider in Your Area written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. It’s no secret that getting positive ratings and reviews about your business on third-party websites is an important part of marketing these days. Study after study has confirmed that a majority of consumers trust online reviews of local businesses and use those reviews when making buying decisions.

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Facebook to host exclusive content of Rio 2016

Zumvu

NBC will publish highlights and recap videos of Rio 2016 events to Facebook and Instagram videos will be available to U.S. NBC’s Facebook page.

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Here’s Why I Didn’t Engage With Your Content

Marketing Insider Group

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]. The post Here’s Why I Didn’t Engage With Your Content appeared first on Marketing Insider Group.

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4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Adobe Experience Cloud Blog

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. They can then use these offline activities to optimize their ad campaigns and ad spend.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Spam Laws, Email Marketing, and Compliance

Duct Tape Marketing

Spam Laws, Email Marketing, and Compliance written by Guest Post read more at Duct Tape Marketing. photo credit Flickr. Every year, governments increase restrictions on unsolicited email. With new restrictions also comes harsher penalties when laws are broken. Here, we’ll give you a quick refresher on where spam laws stand both nationally and internationally, and how your business can avoid costly mistakes.

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Facebook Live is the latest sensation in Video Marketing

Zumvu

Facebook Live offers some exciting reasons for businesses to adopt it as a powerful video marketing strategy, reach out to the targeted audience and leave a lasting impression.

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10 Proofreading Tools To Make Your Blog Posts Shareable

Marketing Insider Group

The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking. These tools will […].

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How Luxury Brands Should Tackle Content Marketing Attribution

Contently B2C

Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only 4 percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands to understand the campaign touch points that lead to online conversions and developing brand awareness.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. There is a lot of debate over the definition of Web 2.0. Google it and you will get a number of definitions, probably with similar undertones. For instance, this specific definition of Web 2.0 says, “Web 2.0 is a term that describes the changing trends in the use of World Wide Web technology and Web design that aim to enhance creativity, secure information sha

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Use Google+ for Business in your Marketing Strategy

Zumvu

Google+ is a viable marketing option which if put to the right use, can generate useful leads for your business, boost your website’s traffic

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Top 5 Content Marketing Trends Of 2016 So Far

Marketing Insider Group

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […].

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Why Quality Wins the Internet

Marketing Insider Group

Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? And more importantly, how does it help your business stand out? Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something. Maybe you […]. The post Why Quality Wins the Internet appeared first on Marketing Insider Group.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Confessions of a Content Creator: I Don’t Care About Data

Marketing Insider Group

Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism? Brain: Uhhh, no? Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! As a content creator, I don’t really care about data. There. I said it. Don’t misunderstand: I know I’m supposed to care about data. I’m supposed to end that opening sentence with, […].

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B2B Marketing Calls-to-Action: Best Practices by Channel

Marketing Insider Group

In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your […].

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5 Things Great Design Can Teach You About Great Writing

Marketing Insider Group

If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content. Here are a few principles that designers stick to that you […]. The post 5 Things Great Design Can Teach You About Great Writing appeared first on Marketing Insider Group.

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3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing)

Marketing Insider Group

Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. From the overall effectiveness of lead scoring to the importance of team collaboration, the data point to a few key areas for improvements that can make this aspect of lead generation much […]. The post 3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing) appeared first on Marketing Insider

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.