Hubspot Marketing
SEPTEMBER 26, 2019
It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said "Nap Queen"? I wanted it all. I added everything I liked to my cart. $200. Let’s be honest, $200 was going to be hard to pull off.
Hootsuite
SEPTEMBER 26, 2019
Looking for a listicle to show you how to become Instagram famous in 10 easy steps? You won’t find that here. While the life of an Instagram influencer may look easy, there’s a lot more to it than latte art and filtered sunsets. And if there’s one thing to learn from the burning trash fire that was Fyre Fest, Caroline Calloway’s ghostwriter takedown, or even Millie Bobby Brown’s skincare tutorial snafu , it’s that the social currency of faking-it-until-you-make-it is pretty much spent.
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Content Marketing Institute
SEPTEMBER 26, 2019
Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading → The post How to Use Google Search Console to Increase Traffic to Your Site appeared first on Content Marketing Institute.
Marketing Insider Group
SEPTEMBER 25, 2019
If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment. You probably feel like the sooner your agency acts with marketing tactics like emails , blogs, and content offers, the sooner the marketing ROI will roll in. Even though you’re keen to see your agency put a strategy in place and begin implementing it with tactics, we want to encourage you to take a step back.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
SEPTEMBER 24, 2019
Facebook for Business Tips: Create a business Page, not a personal profile. Claim your Page's vanity URL. Add a great cover photo. Add a recognizable profile picture. Optimize your "About" section -- especially the preview. Earn the "Very responsive to messages" badge. Add milestones. Choose a call-to-action button. Create a business Page, not a personal profile.
Hootsuite
SEPTEMBER 24, 2019
The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. While just over half of U.S. marketers used Instagram in 2016, more than 75% will do so by 2020. It’s no wonder: Instagram has a billion monthly active users , and an advertising audience of more than 849 million. This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
SEPTEMBER 26, 2019
For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. With the immense popularity of these consumer brands, it may sometimes seem like certain industries like the legal industry are ignoring social media as a marketing channel.
Hubspot Marketing
SEPTEMBER 24, 2019
“ Disgraceland ” by Jake Brennan has been one of my favorite podcasts since the first episode. Last year, it got a feature in The Boston Globe , where the primary audience is between the ages of 50 and 69, and 48% male. These are the kinds of numbers you won’t see about Twitter — an app 24% of adults use. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old.
Hootsuite
SEPTEMBER 24, 2019
Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand. But maybe you’re thinking, “Isn’t live streaming just a passing fad?” Well, let’s look at the numbers (Source: New York Magazine and Livestream.com ): 80% of audiences would rather watch a livestream than read a blog post. 82% of audiences would rather watch a livestream than see a soci
Marketing Insider Group
SEPTEMBER 23, 2019
Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? If you answered “no” to the second question, you’re not alone. According to research by the Content Marketing Institute , over 60% of B2B marketers don’t have a documented content strategy.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
SEPTEMBER 25, 2019
Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading → The post Is Your Marketing a Pillager of Privacy? appeared first on Content Marketing Institute.
Sprout Social
SEPTEMBER 27, 2019
Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. How do you make a living legend come to life for an audience too young to remember what made him legendary?
Search Engine Journal
SEPTEMBER 22, 2019
These are the most significant factors for improving on-page SEO for ecommerce websites and winning valuable organic traffic. The post A Guide to On-Page SEO for Ecommerce Websites via @grybniak appeared first on Search Engine Journal.
Marketing Insider Group
SEPTEMBER 26, 2019
Gaining actionable insights into what your buyers are doing and how you can create a strategy that engages them doesn’t have to break your budget. In fact, these insights are free if you know where to look. The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
SEPTEMBER 24, 2019
An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that. Continue reading → The post How to Get Great Guests for Your B2B Podcast [Outreach Templates] appeared first on Content Marketing Institute.
Litmus
SEPTEMBER 26, 2019
For every email you send, the subject line is one of the first points of contact with your subscribers. If it doesn’t catch your subscribers’ attention, then the chances of them opening your campaign are slim. With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line.
Search Engine Journal
SEPTEMBER 25, 2019
Here are seven brands that can inspire you to create more awesome content. The post 7 Brands That Will Inspire You to Create More Awesome Content via @gregjarboe appeared first on Search Engine Journal.
Marketing Insider Group
SEPTEMBER 24, 2019
An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
SEPTEMBER 23, 2019
Demand generation and audience engagement solutions can streamline the journey from awareness to intent to conversion. We continue our monthly #ContentTECH series with a chat about how to take this essential component of content marketing to the next level. Continue reading → The post Demand Gen Rises When Quality Content Meets Good Tech appeared first on Content Marketing Institute.
Duct Tape Marketing
SEPTEMBER 26, 2019
Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Gershenson and Ian Cantle. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I chat with Ian Cantle and Dan Gershenson, who are both marketing experts and members of the Duct Tape Marketing Consultant Network.
Search Engine Journal
SEPTEMBER 24, 2019
Discover a variety of content ideation tools to use when brainstorming new content ideas and building an editorial calendar. The post Content Ideation: 12 Awesome Tools to Use via @kristen_vaughn appeared first on Search Engine Journal.
Bannerflow
SEPTEMBER 25, 2019
Engagement and impact are two of the biggest drivers of success in display advertising! And this is exactly what Bannerflow’s winner of the best summer display campaign for 2019 achieves. Every quarter, we highlight a display campaign built in our creative management platform (CMP) that stands-out. There were many excellent designs submitted and after analysis by our in-house creative team the best entry was chosen.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
SEPTEMBER 27, 2019
Robert Rose reflects on why yes is only the opening salvo in a content revolution. He talks to an original content marketing rebel. Delves into what “magazine” means and why you should care. And he shares an idea you can use. Continue reading → The post The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What? appeared first on Content Marketing Institute.
Duct Tape Marketing
SEPTEMBER 24, 2019
How to Create a YouTube Channel and Rank Your Videos written by John Jantsch read more at Duct Tape Marketing. Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work or eating a salad on their lunch break.
Search Engine Journal
SEPTEMBER 26, 2019
Create infographics that stand out from the rest and drive traffic to your website by following these 10 tips. The post How to Create Infographics That Go Viral & Drive Traffic via @jasonhennessey appeared first on Search Engine Journal.
Traackr
SEPTEMBER 26, 2019
Weichen Yan shares her insight on how her background in economics has helped her thrive as a food influencer.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Moz
SEPTEMBER 26, 2019
Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time.
Duct Tape Marketing
SEPTEMBER 25, 2019
The Self-Reliant Entrepreneur Reading: September 25 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 25. I’m back with another reading from my upcoming book, The Self-Reliant Entrepreneur , due out in October 2019. For those of you who are just tuning into this special podcast series, the book is structured as 366 daily meditations for entrepreneurs, with readings from some of the great works of the m
Litmus
SEPTEMBER 25, 2019
Are you gearing up for your next email campaign and wondering if you should test that email first? Maybe you’re using a pre-tested template but you’ve changed things up since the last send, or you heard some email clients might have pulled support for a feature you use. Or maybe you know how vital it is to test every email before you send, but you’re just looking for a way to convince your boss or other stakeholders that it’s important, too.
Hubspot Marketing
SEPTEMBER 25, 2019
Did you know that the most downvoted comment on Reddit was from a brand? And surprisingly, that comment came from the major video game company EA. Why is this so shocking? If you've ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. When EA replied to a comment in a thread discussing a game they created, users quickly pressed the down arrow symbol to downvote it.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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