Sat.Nov 09, 2024 - Fri.Nov 15, 2024

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10 Essential Privacy Rules Every Marketer Should Know

Aspiration Marketing

Data privacy is not just a passing concern—it's a priority. Consumer trust hinges on marketers respecting their boundaries, which means knowing the ins and outs of data security, consumer rights, and privacy rules. From firewalls to secure servers, marketers need to be data daredevils—willing to take bold steps to protect sensitive information. That means getting a grip on effective security measures, leaning into resources like VPNs, and staying on high alert.

Marketing 253
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The History of Email Marketing and Why It's Here to Stay

Aspiration Marketing

In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.

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What is a personalization engine? A complete guide

Welcome Software

Personalization is on the mind of every CMO. Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty.

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Marketing Budget and Job Growth Rebound

The CMO Survey

Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries. But despite macroeconomic and political concerns, marketing spending at U.S companies grew by 5.8% during the last year, up from a growth rate of 2.5% in the last survey with projected growth of 8.6% over the next 12 months.

CMO 173
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. It shows the changes over time in article length, publishing frequency and marketing challenges. “How long have you been blogging?” is one of the questions. When we correlate the answers to that question with the answers to the other questions, we see big differences in how the most experienced bloggers do the job.

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Why your marketing team needs training, not just tech, in the age of AI

Martech

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action.

Marketing 125
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Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Social Media Examiner

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers. Why Meta's AI-Powered Ads Features Matter for Digital Marketing As Meta continues to evolve its social advertising platform, AI and machine learning […] The post Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

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How Social Media Marketing Drives Business Growth

Calvyn Lee Blog

Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about increasing revenue or headcount.

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The History of Social Media Marketing and Why It's Here to Stay

Aspiration Marketing

In today's interconnected world, social media has become integral to our daily lives. From sharing personal moments to staying updated on global events, these platforms have revolutionized how we communicate and connect. But beyond personal use, social media has also emerged as a powerful tool for businesses to reach and engage with their target audience.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. and U.K. marketers by research firm Sago and conversation analytics software company Invoca.

Marketing 131
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13 Ways to Get More Followers on Instagram in 2024

Buffer Marketing

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

CMO 120
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How QuadC Improved Lead Generation & Organic Traffic

Aspiration Marketing

Mastering lead capture and nurturing is crucial for business success. QuadC, a student success platform, made boosting lead generation their mission and achieved outstanding results with a strategic approach. By increasing content creation and adding interactive features to their website, QuadC greatly improved user engagement and boosted conversions.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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4 tips for helping your email marketing team stay organized

Martech

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.

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The LinkedIn Conundrum: Finding Sanity in Social Selling

Calvyn Lee Blog

In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively.

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8 Inclusive Ecommerce Website Examples That Drive Growth

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize the diversity that exists among them, and the intention required to convert them.

eCommerce 121
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5 top B2B link-building strategies

SmartBrief - Marketing

For your website to have an impact, you need potential customers to know about it. Apart from social media efforts and paid advertisement, organic traffic is your best bet. Here’s where B2B link building comes in. Building links and mentions of your business on the web helps attract traffic from search engines and the sites that link to you. In this article, we’ll share the five most useful B2B link-building strategies and explain how to use them for your business.

SEO 117
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 134
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Building Authentic Social Media Engagement

Calvyn Lee Blog

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers.

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It is now time for brands to promote national healing

SmartBrief - Marketing

Whether you woke up on the morning of Nov. 6 aligned with the victors or vanquished, we all can agree that the last year has not been filled with words that inspire our hopes and dreams. Politics are polarizing by nature. Most companies are not. Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers o

Promotion 111
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.

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6 Best Practices to Effectively Manage Facebook Reviews

SocialPilot

In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites.

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AI Target Audience: What I Learned [+ Tools to Try]

Hubspot Marketing

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI audience targeting, its benefits, and helpful AI target audience tools together.

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‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

Buffer Marketing

Half a million followers across platforms is no mean feat — and certainly not bad for someone who started posting on Instagram for fun.  But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually.

Branding 108
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How advanced customer journey analytics is shaping the future of engagement

Martech

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints. Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations conn

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Mastering Email Frequency: Best Practices for Consistent Engagement

Vertical Response

Finding the right email frequency is critical for engaging your audience without overwhelming them. How often should you send emails to keep your subscribers interested? In this article, we will explore the impact of email frequency on engagement, the risks of sending too few or too many emails, and the best practices for tailoring your email schedule to your audience.

B2C 99
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3 Missteps with AI Image Generation and How You Should Be Using Them

Hubspot Marketing

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short.