Duct Tape Marketing
DECEMBER 26, 2023
Decoding the Top 5 Marketing Trends of 2024 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to talk about the top 5 marketing trends for 2024. We’re cutting through the noise to focus on practical strategies that are actually making a difference.
Customers.ai
DECEMBER 27, 2023
In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. In fact, according to Sitecore , 70% of Americans crave deeper, more personal connections with brands. Enter lead enrichment. Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
DECEMBER 27, 2023
Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.
Social Media Examiner
DECEMBER 28, 2023
Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? In this article, we’ll explore how constraints can unlock creativity. How Constraints Fuel Creativity for Marketers Marketers today face increasing pressure to constantly try new platforms, tools, and […] The post Four Constraints That Fuel Deeper Creative Output appeared first on Social Media Examiner.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hubspot Marketing
DECEMBER 28, 2023
91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some popcorn. You won’t believe a marketing team created some of these. 22 Video Marketing Campaigns You’ll Actually Enjoy Watching 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
DECEMBER 27, 2023
It’s fair to say that AI has been the biggest surprise of the last year. Even though many people knew it was about to become a reality, I don’t think most of us could truthfully say we understood the immediate impacts it would have on our lives. And, without question, one of the areas that experienced the most changes thanks to generative artificial intelligence is digital marketing.
Hubspot Marketing
DECEMBER 26, 2023
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.
Social Media Examiner
DECEMBER 27, 2023
Curious how AI can make a difference in your marketing agency, beyond generating content? In this article, a leading AI expert shares AI tools and real-world examples you can start using immediately. Why Should Agency Owners Embrace AI? Artificial intelligence (AI) is transforming businesses across every industry, and marketing agencies are no exception.
Martech
DECEMBER 27, 2023
The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
TechWyse
DECEMBER 25, 2023
This December took us all by surprise, as we didn’t get the heavy snowfall and icy winds we were expecting! Aside from the pleasantly cool weather, the air was filled with holiday cheer, glimmering lights dangled over shops and festive events were in full swing every few blocks. Many people have started thinking about the New Year, whether that be through buying a new 2024 planner, penning down their resolutions, or pasting together photos for their vision board.
Aspiration Marketing
DECEMBER 28, 2023
Choosing between subdomains or subdirectories (subfolders) and what is better for SEO can significantly impact your website's structure and visibility. Should you use a subdirectory for your blog content that's different from your main site? Can it be on another subdomain, or should it be? What's the use of a subdomain, anyway? Understanding the nuances of these architecture choices can be vital.
Social Media Examiner
DECEMBER 26, 2023
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab […] The post Facebook Updates: Lead Gen Tools, Amazon, AI, and More appeared first on Social Media Examiner.
Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hubspot Marketing
DECEMBER 29, 2023
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These are all valid questions — and I’m here to walk you through the answers and more.
Aspiration Marketing
DECEMBER 27, 2023
In the dynamic world of business, fostering enduring connections is paramount. As businesses evolve, so do client relationships. In this blog, we'll delve into the art of reconnecting with past clients, exploring the significance of these connections, and our insights into crafting compelling reconnection emails.
Sprout Social
DECEMBER 27, 2023
Juggling multiple social platforms is now a staple for brands. Facebook, TikTok, Instagram—the list never ends. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Especially for your Facebook marketing strategy —the platform giant with almost 3 billion monthly users.
Search Engine Land
DECEMBER 26, 2023
Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates ove
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Hubspot Marketing
DECEMBER 29, 2023
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page.
Aspiration Marketing
DECEMBER 26, 2023
By understanding how search engines rank websites, businesses can optimize their web presence to attract visitors, generate more leads, and achieve greater success. However, conducting an effective SEO analysis can take a lot of work, especially for those unfamiliar with the intricacies of search engine algorithms. For this reason, we're here to walk you through the process of website SEO analysis, providing a step-by-step approach to identifying and addressing key factors that influence search
Martech
DECEMBER 28, 2023
In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even as a busy political campaigning season will drive prices up. Above all, they want to make sure they’re connecting with customers in meaningful ways. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain.
Litmus
DECEMBER 28, 2023
For the uninitiated, code is code. It’s a series of incomprehensible symbols that make about as much sense as the pictures carved on the walls of an ancient Egyptian pharaoh’s tomb—and about as useful to your day-to-day life. As you learn more about how to use different coding languages, however, you learn more about the different ways each language can be used, and some of the nuances in each type of use.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
DECEMBER 26, 2023
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. As a content creator, I've found the most common question other creators in my circle ask is, "How do I collaborate with brands?
Search Engine Land
DECEMBER 28, 2023
The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the
Martech
DECEMBER 27, 2023
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.
Scoop.it!
DECEMBER 28, 2023
Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Fortunately, however, there are various strategies that can allow your ecommerce business to attract web visitors and turn them into buyers.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
DECEMBER 28, 2023
Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote work poses different risks and benefits. Plus, the popularity of this working style has only grown.
Search Engine Land
DECEMBER 29, 2023
Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. 10.
Martech
DECEMBER 29, 2023
It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household spending. This makes marketing teams more important in the battle for customer loyalty and share-of-wallet. And, just like consumers, they are trying to do more with fewer resources. Doing this means ensuring maximum efficiency in their campaigns and media planning.
Expert insights. Personalized for you.
Let's personalize your content