Hubspot Marketing
JULY 23, 2019
When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably not. In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019.
Adobe Experience Cloud Blog
JULY 22, 2019
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their audience’s needs.
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Neil Patel
JULY 25, 2019
The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends.
Hootsuite
JULY 24, 2019
Want to up your social media skills but not sure how to start? Don’t worry: these 19 social media marketing podcasts have got you covered. Podcasts offer a great way to brush up on the latest digital trends on the go. You can tune in while commuting, doing the dishes, or working out. Plus, they’ve been shown to boost learning and critical thinking! In this post, we’ll share some of our favourite social media podcasts for digital marketers.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Sprout Social
JULY 23, 2019
As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out reliable review videos and blog posts from influential figures as we research products or services. A study by Olapic even found that 31% of respondents have purchased a product or service after seeing it in an influencer’s social media post. So it’s no surprise that brands have been embracing the power of influencer marketing to increase brand awareness and trust.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
JULY 23, 2019
Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.
Hootsuite
JULY 24, 2019
As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. That represents 32% of everyone over the age of 13. Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks.
Content Marketing Institute
JULY 23, 2019
If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry. Continue reading → The post 2020 Content Marketing: What’s Clear and What Needs to Be in Focus appeared first on Content Marketing Institute.
Sprout Social
JULY 26, 2019
Trying to figure out how to use Slack? Good. It’s totally worth it. Just like it pays to learn the ropes of the latest social channels, marketers should likewise look into the most popular apps for businesses. Although not a traditional social media platform per se, Slack’s more than 10 million daily active users speak for themselves. Slack represents one of the most popular SaaS solutions for modern businesses looking to keep their teams connected and productive.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Marketing Insider Group
JULY 21, 2019
According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role […]. The post The Future of Marketing and the Changing Role of the CMO appeared first on Marketing Insider Group.
Hootsuite
JULY 22, 2019
Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement, and creating new memes to share on your office Slack channel. A good bulk schedule tool makes daily posting more efficient and takes the worry out of keeping up with your content calendar. Each day, you know exactly how many posts will go out and when.
Content Marketing Institute
JULY 25, 2019
Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success. Continue reading → The post For Better Results, Think of Content Marketing Like a Product appeared first on Content Marketing Institute.
Sprout Social
JULY 25, 2019
If you’re like the average social media manager , you’ve got a suite of skills and a set of projects to match. Even when you schedule time blocks for content creation, no two days are the same. It’s easy to lose track of time and projects. That’s where a project management tool comes in handy. A project management tool will help you stay on track, sort through the mess to surface the important tasks and provide you with a foundation to continue with other projects.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Marketing Insider Group
JULY 23, 2019
While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […]. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JULY 22, 2019
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their audience’s needs.
Content Marketing Institute
JULY 24, 2019
Every person has a story to tell. And if you are a smart content marketer, you know that every employee has a story that can sell your brand. If you want to scale your content marketing, you must look to the brand’s employees. Continue reading → The post Want to Scale Your Content Marketing? Get the Employees Involved appeared first on Content Marketing Institute.
Sprout Social
JULY 24, 2019
With so many social networks on the scene and even more metrics to keep track of, it can be difficult to make sense of your data. One thing we know for sure: you should be investing in Instagram and Instagram Stories strategies. Not convinced? Instagram provides the perfect platform for you to share a variety of photo or video content and interact with your audience in new ways.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Marketing Insider Group
JULY 22, 2019
We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways Use your website as your online home base, augmenting it with […]. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.
Traackr
JULY 25, 2019
Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing.
Content Marketing Institute
JULY 22, 2019
Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results. Continue reading → The post Agencies: How to Set Your Clients’ Content Marketing Expectations appeared first on Content Marketing Institute.
Litmus
JULY 26, 2019
In this episode of Delivering, host Jason Rodriguez tests out the current state of voice assistants and email marketing. Do email marketers really need to worry about Alexa and friends? Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Show Transcript.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Marketing Insider Group
JULY 24, 2019
Imagine going grocery shopping not for you, but for each kitchen appliance. You might get ice cream for the freezer, a turkey for the oven, and ramen for the stovetop. Sure, you’ve made use of your resources — but is the meal one you’d truly want to serve? That may sound ridiculous, but it’s exactly […]. The post 5 Steps to Align Your Influencer and Content Marketing Strategies appeared first on Marketing Insider Group.
Duct Tape Marketing
JULY 24, 2019
Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I won’t go as far as to call this a marketing scam, I will say that I think it’s bad advice.
Content Marketing Institute
JULY 26, 2019
Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist. Continue reading → The post Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist) appeared first on Content Marketing Institute.
Rock Content
JULY 25, 2019
When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border. And while that’s history-making on its own; it’s eclipsed by how the team, the owners, the media, and an entire country won the title for best fan engagement.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
JULY 21, 2019
Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue […].
Duct Tape Marketing
JULY 23, 2019
How to Improve Customer Retention Through Paid Search written by John Jantsch read more at Duct Tape Marketing. A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business, it’s worth your while to put in the effort to keep them coming back.
Litmus
JULY 24, 2019
Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Typography in email has been a hot topic of discussion for a number of years.
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