Jeff Bullas

FEBRUARY 13, 2023

ChatGPT, a generative A.I. tool, has accomplished something unprecedented. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. To put this into perspective, it took Facebook almost five years , Instagram two years, and TikTok nine months to reach this milestone. Why it matters We live in a world of accelerated magic enabled by technology.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Jeff Bullas

FEBRUARY 13, 2023

Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage ove

Influencer Marketing 125

Influencer Marketing Social Media Marketing Marketing Marketers 125

Vertical Response

FEBRUARY 13, 2023

Email marketing is a powerful tool for reaching potential customers and growing your business. But with so many companies vying for people’s attention, it’s important to craft compelling, attention-grabbing emails that stand out in the inbox. According to a recent study by Hubspot , subject lines with 6-10 words had an open rate that was nearly 21% higher compared to subject lines with fewer than 6 words.

Email Marketing 69

Email Marketing Transform Marketing Marketers 69

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design tr

Market Trends 85

Market Trends Email Marketing eBook Marketing 85

SMA Marketing

FEBRUARY 16, 2023

Have you ever scrolled through your inbox and had an emotional reaction while reading an email subject line? This happened to me the other day. The email subject said, "Want to know why your 6-month-old puppy stopped listening?" Why did this simple question evoke an emotional reaction ? Because just a few days earlier, our 6-month-old puppy had stopped listening to our training commands.

Email Marketing 98

Email Marketing Marketing Marketers Customer loyalty 98

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies. Creating a large advertising budget and developing a traditional outbound marketing effort to flood the market will not generate the intended leads or revenue.

Outbound Marketing 189

Outbound Marketing B2C Social Media Marketing Advertising 189

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Search Engine Roundtable

FEBRUARY 15, 2023

Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.

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Jeff Bullas

FEBRUARY 12, 2023

I feel constrained and limited by my history. I know there is much more opportunity that lies beyond. But trying to unlock my creativity feels restrained by my hardwiring. So…I sit at my desk wanting to break the shackles of a lifetime and decades of caged thinking that seem to keep me in a box of the past. I see many things through my parents’ panorama and society’s shackles.

New Technology 301

New Technology 301

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Aspiration Marketing

FEBRUARY 16, 2023

As a marketer, you're always looking for ways to improve marketing strategies and make the most of your efforts. A SWOT analysis is a powerful tool that can help you do just that. But what exactly is a SWOT analysis, and why is it so crucial for your marketing efforts?

Marketing 231

Marketing Marketers Marketing Strategy Inbound Marketing 231

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. A small handful of articles pull in a big percentage of traffic and conversions. Just look at your own data. A report of your top posts by traffic probably looks something like this. A few posts bring in a lot of traffic, while most articles drive little or no traffic.

SEO 145

SEO Content Marketing Analytics Promotion 145

Jeff Bullas

FEBRUARY 16, 2023

Google is always insisting that SEO marketers should pay more attention to the user’s needs rather than keywords. And while that’s true, search still largely depends on keywords and your site — and ranking for specific search queries. I’d say that it’s not like keywords are now less important, it’s just that the very nature of keyword research has changed.

SEO 293

SEO Price Product Customer 293

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Aspiration Marketing

FEBRUARY 14, 2023

A strong employer brand is a powerful tool for attracting and retaining top talent. It helps to differentiate a business in the marketplace, facilitates trust with potential employees, and improves team member engagement, leading to increased productivity and a better work environment. As a result, a strong employer brand significantly impacts a business's bottom line.

Branding 215

Branding Product Marketing Marketers 215

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people’s deep desire to share their favorite moments from the past.

Branding 145

Branding Automobile Fashion Copywriting 145

Econsultancy

FEBRUARY 14, 2023

The era of AI-generated conversational search is, apparently, here. On 16 th December I published a piece about whether ChatGPT could pose a threat to Google, as many were already suggesting that it might, just two and a half weeks on from the chatbot’s release. At the time of writing, neither Google nor Microsoft – a major backer of ChatGPT’s parent organisation, OpenAI – had indicated any plans.

Search Marketers 137

Search Marketers Marketing Marketers 137

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? Let’s find out! With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Aspiration Marketing

FEBRUARY 17, 2023

The boss says it's time to get a company blog up and running. Someone introduced them to the idea of inbound marketing , and they're all in. The ball's in your court, so.now what? The internet is chock full of tips and tricks for starting a blog (believe us, we know), and you can easily spin through your waking hours just trying to make sense of the conflicting information in some of these posts.

Inbound Marketing 130

Inbound Marketing Marketing Marketers Content Marketing 130

Hootsuite

FEBRUARY 14, 2023

The benefits of chatbots for businesses are well documented. These robot sidekicks do wonders for customer service, sales, and brand loyalty. And they’re just getting started. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that.

Retail 138

Retail eCommerce Shoppers Customer Journey 138

Search Engine Roundtable

FEBRUARY 16, 2023

Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites.

SEO 135

SEO 135

Jeff Bullas

FEBRUARY 12, 2023

Even if you have excellent content on Instagram, it could turn into a waste of your time if your posts fail to get real followers and engagement. While Instagram might not have the largest community compared to other social media platforms, it has the highest rate of engagement, and that is the very reason why a lot of online marketers and influencers are so keen on using Instagram for their digital marketing campaigns.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Gen Z 132

Gen Z eBook Digital Marketing SEO 132

Search Engine Journal

FEBRUARY 14, 2023

Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters. The post An Easy 4-Step Guide To Improving SEO With Powerful Topic Clusters appeared first on Search Engine Journal.

SEO 130

SEO 130

Businesses Grow

FEBRUARY 13, 2023

For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. If you’re trying to find a powerful new way to stand out in this very noisy world, this might be an exceptional opportunity for you. Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content?

Pharmaceutical 130

Pharmaceutical Shipping Branding Education 130

Jeff Bullas

FEBRUARY 15, 2023

When I first started receiving pocket money as a child, I got just 10 cents a week. As I grew older it rose to a staggering 50 cents. Finally, my allowance verged on almost millionaire levels at $1 every seven days. Nothing like a bit of passive income. Well, it wasn’t really passive as I had to wash the dishes and make my bed. According to recent research the average kid’s allowance per week today is a very specific $7.17.

Shoppers 249

Shoppers Affiliate Marketing Fashion Promotion 249

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Roundtable

FEBRUARY 15, 2023

When the new Microsoft Bing AI copilot was announced, and I reported about the changes to the Bing webmaster guidelines, Glenn Gabe also picked up on some potentially problematic language in the new Bing terms of service.

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Search Engine Journal

FEBRUARY 17, 2023

Google's expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices The post Four Takeaways from Google’s Updated Link Guidance appeared first on Search Engine Journal.

SEO 128

SEO 128

Hubspot Marketing

FEBRUARY 13, 2023

On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users. All of which is to say: There is clearly demand for these conversational AI services.

User-Generated 127

User-Generated Marketing Marketers Place 127

Jeff Bullas

FEBRUARY 14, 2023

According to Statista, over half of Americans spend more than 5 hours a day on their mobile phone. 28% of the time we spend at work is wasted on distractions. Digital distractions are getting in the way of our goals. They are a top productivity killer at workplaces. But it’s not just work. Being married to apps and devices is affecting our personal lives as well.

Product 233

Product Analytics Branding 233

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications