Jeff Bullas
FEBRUARY 13, 2023
ChatGPT, a generative A.I. tool, has accomplished something unprecedented. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history.
Jeff Bullas
FEBRUARY 13, 2023
Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before.
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Hubspot Marketing
FEBRUARY 16, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out?
Vertical Response
FEBRUARY 13, 2023
Email marketing is a powerful tool for reaching potential customers and growing your business. But with so many companies vying for people’s attention, it’s important to craft compelling, attention-grabbing emails that stand out in the inbox. According to a recent study by Hubspot , subject lines with 6-10 words had an open rate that was nearly 21% higher compared to subject lines with fewer than 6 words.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
Litmus
FEBRUARY 14, 2023
Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend?
SMA Marketing
FEBRUARY 16, 2023
Have you ever scrolled through your inbox and had an emotional reaction while reading an email subject line? This happened to me the other day. The email subject said, "Want to know why your 6-month-old puppy stopped listening?" Why did this simple question evoke an emotional reaction ?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
FEBRUARY 14, 2023
A strong employer brand is a powerful tool for attracting and retaining top talent. It helps to differentiate a business in the marketplace, facilitates trust with potential employees, and improves team member engagement, leading to increased productivity and a better work environment.
Aspiration Marketing
FEBRUARY 15, 2023
Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies.
Hubspot Marketing
FEBRUARY 13, 2023
The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business.
Jeff Bullas
FEBRUARY 12, 2023
I feel constrained and limited by my history. I know there is much more opportunity that lies beyond. But trying to unlock my creativity feels restrained by my hardwiring.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Search Engine Roundtable
FEBRUARY 15, 2023
Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th
Aspiration Marketing
FEBRUARY 16, 2023
As a marketer, you're always looking for ways to improve marketing strategies and make the most of your efforts. A SWOT analysis is a powerful tool that can help you do just that. But what exactly is a SWOT analysis, and why is it so crucial for your marketing efforts?
Orbit Media Studios
FEBRUARY 14, 2023
It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. A small handful of articles pull in a big percentage of traffic and conversions. Just look at your own data.
Jeff Bullas
FEBRUARY 16, 2023
Google is always insisting that SEO marketers should pay more attention to the user’s needs rather than keywords. And while that’s true, search still largely depends on keywords and your site — and ranking for specific search queries.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Search Engine Roundtable
FEBRUARY 16, 2023
Google has published a new, or vastly revamped, document on SEO link best practices.
Aspiration Marketing
FEBRUARY 14, 2023
A strong employer brand is a powerful tool for attracting and retaining top talent. It helps to differentiate a business in the marketplace, facilitates trust with potential employees, and improves team member engagement, leading to increased productivity and a better work environment.
Learn Hub | G2
FEBRUARY 17, 2023
Your brand is what you promise your customers. Marketing
Jeff Bullas
FEBRUARY 15, 2023
Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? Let’s find out!
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.
Search Engine Roundtable
FEBRUARY 15, 2023
When the new Microsoft Bing AI copilot was announced, and I reported about the changes to the Bing webmaster guidelines, Glenn Gabe also picked up on some potentially problematic language in the new Bing terms of service
Content Marketing Institute
FEBRUARY 16, 2023
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading → Company News
Learn Hub | G2
FEBRUARY 14, 2023
Not every "for-rent" is a "homecoming." Guest Post Sales
Jeff Bullas
FEBRUARY 12, 2023
Even if you have excellent content on Instagram, it could turn into a waste of your time if your posts fail to get real followers and engagement.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Search Engine Roundtable
FEBRUARY 17, 2023
Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut it out
Practical eCommerce
FEBRUARY 13, 2023
LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more. The post 16 LinkedIn Groups for Entrepreneurs appeared first on Practical Ecommerce. Social Media
Learn Hub | G2
FEBRUARY 17, 2023
Improving efficiency and productivity helps keep up with customer demand, deliver a great customer experience, and stay competitive. Guest Post Tech
Jeff Bullas
FEBRUARY 15, 2023
When I first started receiving pocket money as a child, I got just 10 cents a week. As I grew older it rose to a staggering 50 cents. Finally, my allowance verged on almost millionaire levels at $1 every seven days. Nothing like a bit of passive income.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Search Engine Roundtable
FEBRUARY 15, 2023
The other week I spotted this Twitter thread where someone was able to ask Microsoft Bing AI chat what its codename is. In short, Bing AI responded that it was "Sydney." The back-and-forth interaction is very Westworld interaction-like, which is funny
CopyBlogger
FEBRUARY 16, 2023
If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger. Content Marketing Entrepreneurship Featured Search
Hubspot Marketing
FEBRUARY 16, 2023
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business.
Jeff Bullas
FEBRUARY 14, 2023
According to Statista, over half of Americans spend more than 5 hours a day on their mobile phone. 28% of the time we spend at work is wasted on distractions. Digital distractions are getting in the way of our goals. They are a top productivity killer at workplaces. But it’s not just work.
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Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.
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