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Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.
Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. Here are some takeaways and highlights from a few key sessions: Be a Champion Leader.
Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. One of the best places to create content to share is your blog. However, it’s not as simple as jotting down a few hundred words, hitting publish and waiting for the traffic and shares to roll in.
It’s no use throwing good money after bad content. These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that?
Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. As the official day one (Monday) at the Marketing Nation Summit wraps up, this post will cover highlights from the amazing keynotes and breakout sessions.
Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media. While building trust doesn’t come easily, there are simple social media best practices for marketers to maximize their efforts and campaigns. If you’re not optimizing your social media strategy, you’re going to see limited success in the space.
Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media. While building trust doesn’t come easily, there are simple social media best practices for marketers to maximize their efforts and campaigns. If you’re not optimizing your social media strategy, you’re going to see limited success in the space.
We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience. It’s time for marketing that really matters. But often our companies, executives, […].
Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it.
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Without looking at metrics, there is no way to tell if a marketing campaign is working. As a marketer, uncovering which metrics correlate with your overall business goals will help you tell a complete story to your clients or stakeholders. But before you can measure your social ROI, you need find out which social metrics matter. This week at #SproutChat, Sprout All Star and Director of Digital at Atomic Revenue , Steph Nissen , provided tips on pinpointing the most valuable data and presenting
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can’t give the exact answer why. And if being absolutely fair, there’s always something at your site with that you can find fault. Common problems are […].
In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions.
Social Media Automation: What Works and What Doesn’t written by Guest Post read more at Duct Tape Marketing. Businesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time and money while also enhancing business strategies.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
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An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot, your email list degrades approximately 22.5% each year, so.
Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!
Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […]. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group.
For the 120th episode of The Marketing Book Podcast, I interviewed John Hall author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. Whether you’re a marketer representing a brand, a salesperson, a startup or a CEO, maintaining a prominent spot in your audience’s minds will increase […]. The post Weekend Reading: “Top of Mind” by John Hall appeared first on Marketing Insider Group.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Understanding your target market is essential to successful marketing. An effective tool to doing this is utilizing personas to represent your target market. This takes raw data and understanding of a group of people and condenses it into a single fictional person. Then, you use that persona to guide and inform marketing decisions. A good […].
As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably […].
Content marketing is a modern marketing technique enabled by the web which everyone is talking about. If you’ve never heard the phrase, content marketing is the act of creating valuable free content with the aim of drawing in new customers. Content marketing is big and now is the best time ever to really push this […]. The post 5 Content Marketing Hacks To Attract A Property Investor Audience appeared first on Marketing Insider Group.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing. Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests.
We live in the era of experts. If we don’t have an idea or answer, we can find and follow everyone else’s. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it. Stories about Lisa Schneider, Chief Digital.
The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Vanessa Van Edwards. Podcast Transcript. What if people came with a guide? Well, apparently they do. Understanding human behavior, including body language and posture, is one of the keys to effective communication at every level. My guest for this week’s episode of the Duct Tape Marketing Podcast is Vanessa Van Edwards.
Driving Your Business with Dashboards written by John Jantsch read more at Duct Tape Marketing. Imagine tooling down the highway at a high rate of speed without the aid of a dashboard – you wouldn’t know how fast you are going, how your car is doing, even if you had enough gas to get to where you were going. Just as a dashboard helps power your car – a dashboard is an important tool when it comes to easily accessing how well a business is doing.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Weekend Favs April 22 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Transcript of The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John Jantsch: [00:00:00] What if there was a guide to figuring people out. Well, apparently there is and you can learn about it when you listen to me interview Vanessa Van Edwards, the author of ‘Captivate-The Science of Succeeding with People’.
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