Martech
APRIL 25, 2024
Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.
SMEI
APRIL 24, 2024
The idea that “salespeople are born, not made” has long been a prevailing notion in the sales industry. However, this outdated belief has been disproven by the authors of “Open the Mind and Close the Sale: The secret to success in selling!” This book sheds light on the misconceptions surrounding sales and highlights the skills and strategies required to succeed in this field.
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The LeadG2 Blog
APRIL 25, 2024
Generally speaking, about 13.6% of your company's budget should be spent on marketing. Of that percentage, however, you might spend a portion on inbound marketing, paid advertising, retention and loyalty programs, and many other different types of marketing. Inbound marketing comprises nontraditional efforts to connect with potential customers already searching for services like yours, including non-interruptive channels like SEO and content marketing, social media posts, and organic marketing c
Practical eCommerce - Marketing
APRIL 21, 2024
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Traackr
APRIL 24, 2024
How the potential US TikTok ban could impact creators and influencer marketing programs.
Sprout Social
APRIL 23, 2024
We already instinctively look over our shoulders to see what the competition is doing. Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. But it can be hard to decide exactly what you’re looking for. That’s where competitive insights come in.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
APRIL 23, 2024
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.
The LeadG2 Blog
APRIL 23, 2024
Traditional advertising remains a powerful tool for reaching audiences. However, as consumers become increasingly savvy and immune to interruptive marketing tactics, businesses must adapt their strategies to engage with customers in additional meaningful ways. This is where inbound marketing steps in, offering a strategic approach that focuses on building relationships and providing value to customers.
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% of whom hold positions at VP-level or higher.
Aspiration Marketing
APRIL 23, 2024
Drowning in data chaos? Spreadsheets are overflowing, information is scattered across systems, and frustrated customers are caught in the crossfire. This is the reality for many businesses struggling to manage their operations. HubSpot Operations Hub Enterprise offers a lifeline designed to streamline your data, centralize information, and empower you to deliver seamless customer experiences.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Social Media Examiner
APRIL 25, 2024
Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? In this article, we’ll explore how to remain relevant in the emerging AI world. Why Should Marketers Pay Attention to AI? The rise of artificial intelligence (AI) is rapidly transforming the business landscape. While AI offers […] The post Remaining Relevant in an AI World appeared first on Social Media Examiner.
Search Engine Land
APRIL 26, 2024
Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.
Aspiration Marketing
APRIL 22, 2024
Content is undoubtedly king. But without SEO optimization, it's nothing: no power, legacy, or impact. Unfortunately, most content creators fail to optimize their content. As a result, they don't see their content anywhere on the first page of SERPs. As a content creator, if you don't optimize your content, you won't be able to turn your aspirations into reality.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Social Media Examiner
APRIL 23, 2024
Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Shorts Remix a Remix on YouTube Creators can now remix previously remixed Shorts via Sound, Cut, Collan, or Green Screen. Before this […] The post YouTube Updates: Shopping Features, Creator Tools, AI Disclosure, and More appeared first on Social Media Examiner.
Hubspot Marketing
APRIL 25, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " The truth ,"
Content Marketing Institute
APRIL 26, 2024
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
Aspiration Marketing
APRIL 24, 2024
Today marks the much-anticipated launch of the reinvented HubSpot Service Hub at Spring Spotlight. This is more than just a product update; it's a revolution in customer service.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Social Media Examiner
APRIL 24, 2024
Want to open your own marketing agency? Wondering how to build a successful side business while maintaining a full-time job? In this article, you’ll discover tips for time management, setting client expectations, delegating tasks, and maintaining a healthy work-life balance while building your marketing side-hustle. From Hobby Blog to Successful Brand, the Journey of ‘Jenn’s […] The post How to Build a Thriving Marketing Business While Working Full-Time appeared first on Social Media Exami
Martech
APRIL 22, 2024
If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Generic campaigns won’t cut it anymore.
Practical eCommerce - Marketing
APRIL 26, 2024
Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.
Aspiration Marketing
APRIL 25, 2024
Imagine your website as a conversation, not a monologue. Static websites are like one-sided lectures: they bore visitors and fail to capture their attention. In today's dynamic online world, you need a website that engages in a two-way dialogue, keeping your audience hooked and driving results.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
APRIL 22, 2024
Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are still ongoing conversations about the #OpenToWork profile photo frame.
Martech
APRIL 24, 2024
HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text and images. Content Remix to create a pipeline of content variations on a single asset. Brand Voice to maintain consistent tone across social, blogs, email, etc.
Aspiration Marketing
APRIL 20, 2024
Imagine hitting the "publish" button on your website redesign. only to discover a number of broken links on your homepage. Website revamps are exciting, but the thought of glitches and disruptions during the process can send shivers down any web designer's spine. Content staging is your secret weapon to a flawless website launch. It allows you to meticulously craft, test, and refine your new website content in a separate staging environment without affecting your live site.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hootsuite
APRIL 25, 2024
In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. But it doesn’t have to be so hard. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.
Buffer Marketing
APRIL 24, 2024
Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Both approaches require different methods but will be equally effective overall.
Content Marketing Institute
APRIL 25, 2024
Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
Martech
APRIL 26, 2024
Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and a
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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