Girl Power Marketing
AUGUST 25, 2022
There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. Let’s break it down a little. What Is Content Marketing? Content marketing is a long-term strategy to deliver quality content to your target audience that aims to build trust, boost engagement, and ultimately increase conversions through creative content delivery.
Aspiration Marketing
AUGUST 25, 2022
Are you in the process of developing a website for your brand or are you thinking of redesigning the current layout and design of your site? If so, you might be wondering whether or not you should go forward with a website redesign on your own or if you should hire an agency to help.
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Hubspot Marketing
AUGUST 26, 2022
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. If you're looking to up your landing page game , it's helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages.
Hootsuite
AUGUST 25, 2022
Look, Twitter may have a reputation for endless political discourse and ancient memes. And sure, sometimes that’s true. But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. But there’s still plenty of room to make waves with the right online presence.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Search Engine Roundtable
AUGUST 25, 2022
The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I'm currently typing this on my mobile phone but I wanted to get this up while I am out on vacation.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
AUGUST 25, 2022
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.
Smart Insights
AUGUST 23, 2022
Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing? How to succeed in 2022. appeared first on Smart Insights.
CopyBlogger
AUGUST 25, 2022
A blog launch is exciting, but it can also be awfully lonely for up to a year as you build. Continue Reading. The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger.
Sprout Social
AUGUST 25, 2022
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hubspot Marketing
AUGUST 25, 2022
Your website inspiration journey starts here. Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website. In this article, we’re sharing a few dozen of the best website designs we’ve seen.
Search Engine Roundtable
AUGUST 26, 2022
Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.
Search Engine Journal
AUGUST 25, 2022
A series of improvements to LinkedIn's search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search Results For Posts appeared first on Search Engine Journal.
Orbit Media Studios
AUGUST 24, 2022
Do your visitors like your page? It’s a basic question. But not a simple question to answer using Google Analytics. The only way to measure visitor satisfaction is to use the metrics we have: We know if they didn’t click to see a second page (bounce). We have a good estimate for how long they stayed (average time on page). We know if they filled out a form (conversion).
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Sprout Social
AUGUST 23, 2022
Over the past few years, plenty of us have become accustomed to remote or hybrid work. The shift led to monumental changes in the way we connect in our roles and with our team. But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. The metaverse may have the answers. Consumers are steadily grasping the importance of this emerging technology with 39% saying virtual, artificial or extended reality technologies will play a role i
Search Engine Roundtable
AUGUST 26, 2022
Google's John Mueller was asked about the pros and cons of cloaking affiliate links. John responded on Twitter saying, "I don't think you gain anything by cloaking the affiliate links, it just adds complexity. You can use a DB-driven setup without cloaking too.
Content Marketing Institute
AUGUST 25, 2022
A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get.
Search Engine Journal
AUGUST 26, 2022
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Hubspot Marketing
AUGUST 26, 2022
According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and get a peek into how impactful it can be.
Search Engine Roundtable
AUGUST 23, 2022
Google's Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the near future.
Heidi Cohen
AUGUST 21, 2022
Do you know how your audience consumes content now? Get 5 Types of Content Consumption defined with infographics and content marketing tips. The post Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!) appeared first on Heidi Cohen.
AWeber
AUGUST 22, 2022
Whether you're a social media specialist or new to the game, staying on top of trends is a great way to set your socials up for success. Are you an entrepreneur looking to drum up excitement around a new product? Or a small business owner ready to reach new audiences? Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
AUGUST 22, 2022
YouTube is the internet's second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics. YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. ( Statista , 2022).
Search Engine Roundtable
AUGUST 26, 2022
Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and also posted about it on Twitter.
Martech
AUGUST 25, 2022
This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.
Practical eCommerce - Marketing
AUGUST 22, 2022
An entire customer journey can occur on social media — from initial awareness to post-purchase advocacy. Here are five stages of the process, each requiring a plan and a purpose. The post How to Funnel Shoppers on Social Media appeared first on Practical Ecommerce.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
AUGUST 23, 2022
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we're going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.
Search Engine Roundtable
AUGUST 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It's been a long week, with being on vacation.
Sprout Social
AUGUST 24, 2022
Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. Just to name a few responsibilities. @sproutsocial. Share your best advice for increasing views. ?? #tiktoktips #videotips #socialmediamarketing #socialmediamanager #socialmediachallenge #canigiveyouabighug. ?
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