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Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a sort of “map” to help you better understand who your customers are and what they want.
You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content. Continue reading → The post 5 Underused Ways to Get Better Content Ideas appeared first on Content Marketing Institute.
This blog post may be titled “What is social commerce?,” but maybe it should actually be called “Do you want to make some money?”. Social commerce is a $89.4 billion market right now. It’s projected to grow to $604.5 billion in the next seven years. If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji.
Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
We’re expected to perform so many tasks daily, from organizing our content buckets to ensuring a website’s usability to link building to much, much more. It’s a lot — but there is good news. There are a variety of Google Chrome extensions that can make these tasks a lot easier. Google Chrome has gobbled up a substantial market share. As per Stats Counter , Google Chrome has more than 66% of the total market share.
How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year. Continue reading → The post 7 Content Experts Share What Matters Most in 2021 appeared first on Content Marketing Institute.
YouTube analytics allow you to measure the success of your YouTube marketing efforts. You can use them to monitor your progress toward achieving specific goals like growing subscribers or increasing video views , and identify what works and what flops. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics.
YouTube analytics allow you to measure the success of your YouTube marketing efforts. You can use them to monitor your progress toward achieving specific goals like growing subscribers or increasing video views , and identify what works and what flops. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics.
There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.
While we spend a lot of time focusing on keyword optimization , mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, I’ll explain what Core Web Vitals are and help you figure out how it could impact your rankings.
Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for many content marketers. Here are six examples of big chatbot marketing success. Continue reading → The post How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples] appeared first on Content Marketing Institute.
Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. In 2018, Musical.ly was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the race was close.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Web hosting comes in all different shapes and sizes. As a whole, these plans can be segmented into four main categories—shared, VPS, cloud, and dedicated. Shared hosting is essentially the entry-level web hosting category. It’s ideal for new websites and smaller websites that don’t have a ton of traffic just yet.
Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead. Continue reading → The post Why You Should Avoid the Broetry Writing Trend appeared first on Content Marketing Institute.
Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Ad Management Tools.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hacked celebrity camera rolls. State-based cyberespionage. And everything in between. Data security has a huge range of applications. And it’s a major concern for everyone who uses or supplies cloud-based services. When government data is involved, those concerns can reach the level of national security. That’s why the U.S. government requires all cloud services used by federal agencies to meet a meticulous set of security standards known as FedRAMP.
When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job.
Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands.
Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And you can teach your audience how to do what you do – and still stay in business. Continue reading → The post 3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap] appeared first on Content Marketing Institute.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
If you have already done any activity such as creating a blog or website using WordPress, and needed to make any changes to a plugin or theme that it uses, probably, after doing the tests, the changes have not appeared in the browser. However, before looking for errors in the code, the first recommendation is to always clear the browser cache. Although the browser cache is an extremely important feature to offer more speed for loading pages on the internet, it must be cleaned with some frequency
You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. But there’s a question lingering: How do you choose the right free WordPress theme when there are so many out there? Trust me; it’s not as easy as you think. When I started blogging , one of the crazy activities that killed my productivity was checking out new personal blog themes.
We recently announced the inaugural winners of our Email First Awards during Litmus Live Week. In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. Shazad Beharry. Senior Manager, Customer Marketing.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
How to Improve Your Personal Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rory Vaden. In this episode of the Duct Tape Marketing Podcast , I interview Rory Vaden , a New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time.
Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found?
Finding the time and effort to train your team on a new process is challenging. Discover how we’ve made Litmus a part of our process and get actionable strategies to take back to your team so they can be up and running in no time. In this Litmus Learning session, we talked through how to get your team involved at various points in the process using a variety of tools and strategies.
To access a website , we usually type its address on a browser. It’s so common that almost nobody realizes that, by doing this, they are using a translation of the server’s actual electronic address. And when it comes to this translation process, any change made in the server may affect it, causing troubles to access the website. Then, when this happens, one effective way to correct the issue is by cleaning your DNS log.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes.
If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Lofty promises to grow revenue, get more leads, and make your prospects happier. I wish it was that simple. These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly.
Slow Page Speed Can Create a Bad Customer Experience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is very important for your website, but is something that can easily overwhelm people.
Facebook. Twitter. LinkedIn. In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Content plays a vital role in selling complex technology.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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