Diggity Marketing

SEPTEMBER 6, 2020

In reply to christian. This technique is aimed at sites that have been hit by a Manual Penalty, not by an algo update. My suggestion is to “do all the things” Check your technical SEO is on point. How does your backlink profile compare to the guys ranking #1 for your target keywords? What’s your onpage SEO like? Here’s a good case study of how we approached a site that got hit by an algorithm update: [link].

SEO 130

SEO 130

Neil Patel

SEPTEMBER 11, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half a day off to spend time with your family.

Price 145

Price Health User-Generated Management 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. adults.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Content Marketing Institute

SEPTEMBER 8, 2020

You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading → The post Why High-Quality Website Content Needs SEO Too appeared first on Content Marketing Institute.

SEO 145

SEO Content Marketing Marketing Marketers 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

SEPTEMBER 9, 2020

Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider. The post 10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now via @mirandalmwrites appeared first on Search Engine Journal.

Content Marketing 135

Content Marketing SEO Marketing Marketers 135

Neil Patel

SEPTEMBER 11, 2020

If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews.

Shipping 145

Shipping Advertising Advertisers Place 145

Content Marketing Institute

SEPTEMBER 9, 2020

People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know. Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Marketers 144

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Really well, it turns out. Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else.

Non-Profit 130

Non-Profit B2C Marketing Marketers 130

Neil Patel

SEPTEMBER 7, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare. That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next.

Management 144

Management Price Real Estate Communications 144

Sprout Social

SEPTEMBER 8, 2020

Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order ( I’m looking at you, Sprout Sessions attendees ).

Transform 131

Transform CMO Education Global Marketing 131

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

SEPTEMBER 10, 2020

Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages. Continue reading → The post How to Get Your Podcast to Appear in Google Results appeared first on Content Marketing Institute.

Content Marketing 137

Content Marketing Marketing Marketers 137

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye.

Digital Marketing 122

Digital Marketing Marketing Strategy Branding Content Marketing 122

Neil Patel

SEPTEMBER 7, 2020

The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When it comes to digital marketing, organic traffic is something of a Holy Grail.

CRM 140

CRM SEO Advertising Advertisers 140

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions.

Real Estate 127

Real Estate Marketing Marketers Product 127

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Communications

Content Marketing Institute

SEPTEMBER 7, 2020

Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences. Continue reading → The post Next-Gen Visuals Demand a Strong Foundation Today appeared first on Content Marketing Institute.

Content Marketing 108

Content Marketing Marketing Marketers 108

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)?

Thought Leadership 103

Thought Leadership Customer Acquisition Key Performance Indicator Price 103

Neil Patel

SEPTEMBER 10, 2020

Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages.

SEO 138

SEO User-Generated Shipping Digital Marketing 138

Sprout Social

SEPTEMBER 9, 2020

It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into.

Health 126

Health Food Acquisition Marketing Digital Marketing 126

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

SEPTEMBER 11, 2020

This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday. Continue reading → The post Why Is It Harder to Stop Than to Start? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 104

Content Marketing Marketing Marketers 104

Litmus

SEPTEMBER 11, 2020

Dark Mode is hot right now. It’s ripe to be the defining trend of 2020—outside of the pandemic and too many social issues to count—and the subject of more blog posts and webinars than you can shake a stick at. At Litmus, we’ve spent the last few years educating people about dark mode in email with things like our Ultimate Guide to Dark Mode for Email Marketers , Alice Li’s Litmus Live Day talk on the subject, and some of Lily Worth’s trend hunting.

Education 103

Education Email Marketing Customer Marketing 103

Neil Patel

SEPTEMBER 8, 2020

Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . This is pretty big on its own. Then we see data showing that local searches are growing 50 percent faster than mobile search. This growth is amazing for local businesses, but many companies aren’t prepared to take advantage of this growth.

SEO 128

SEO Customer Acquisition Price Communications 128

Rock Content

SEPTEMBER 11, 2020

User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey. We have a very scholarly concept here, right? But, as we know, the practice involves some adjustments and customizations, especially when considering the different market niches.

Market Segmentation 99

Market Segmentation Promotion Digital Marketing Product 99

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn.

Email Marketing 125

Email Marketing Customer Journey Shipping Marketing 125

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020.

Advertising 88

Advertising Advertisers Branding Industry Insights 88

Neil Patel

SEPTEMBER 8, 2020

Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.

Branding 126

Branding Retail Real Estate User-Generated 126

Rock Content

SEPTEMBER 8, 2020

It is a fact that websites are no longer used only for entertainment, as it was in the 2000s. Currently, many businesses are conducted over the internet. Therefore, it is important to know the main secure website platforms , such as WordPress. The problem is that the dynamism of technological changes causes threats to change quickly — and, in some cases, camouflage in the face of reliable design, for example.

User-Generated 100

User-Generated Entertainment Price Communications 100

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

SEPTEMBER 9, 2020

Great Reviews Provide Proof That You Keep Your Promises written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast, I would like to discuss online reviews. You know those Google and Facebook first start reviews we all know and love. It’s become a crucial part of marketing these days.

CRM 93

CRM Management Customer Marketing 93

Litmus

SEPTEMBER 9, 2020

Getting an email built and out the door is a challenge. Getting the reporting you need and sharing what you’ve learned with other members of your team? That can be even harder. There’s no question that sharing what you know about your subscribers can help your marketing team make informed decisions in every aspect of marketing, but sometimes that data can be hard to see.

Analytics 83

Analytics Promotion Place Customer 83

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. And this is where customer segmentation comes into play.

Customer 107

Customer Market Segmentation Market Research Marketing Strategy 107

Rock Content

SEPTEMBER 7, 2020

A Content Marketing strategy requires, as you know, the constant production of diverse materials, in different formats, and appropriate to the buyer persona. It’s up to the digital marketer to identify the most relevant topics and keywords to attract the audience and, more importantly, keep it engaged. Therefore, it’s common that most of the content produced in a strategy, whether to feed a blog or a social media profile, becomes less relevant.

User-Generated 89

User-Generated Digital Marketing Content Marketing Marketing Strategy 89

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Communications