Adobe Experience Cloud Blog

APRIL 29, 2020

It is no secret that link building is one of the most challenging, yet most vital tactics in search engine optimization. Google holds such high regard for high-quality backlinks, because they are the best indicators of whether or not your website is authoritative in the space. Through basic crowdsourcing, Google can use website data (number of links pointing toward your website) to determine the viability and relevance of your website on certain topics. .

Branding 174

Branding PR Thought Leadership SEO 174

Hubspot Marketing

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers.

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Gen Z Entertainment Marketing Marketers 145

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling for content at the last minute? Frantic last-minute posting risks typos, tone problems, and other mistakes. It’s much safer—and more efficient—to dedicate a specific time in your workday to create, tweak, proofread, and schedule posts.

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Non-Profit B2C Entertainment Retail 145

Sprout Social

APRIL 29, 2020

What better way to display your brand’s human side to your customers than to showing the people behind your company? The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If that wasn’t compelling enough, Facebook Live videos experience three times the engagement of typical videos shared on social media, with millions of users

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User-Generated Promotion Thought Leadership Branding 145

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Adobe Experience Cloud Blog

APRIL 29, 2020

A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales. In this article, we’ll explore what customer journey mapping is, followed by a complete step-by-step guide to plotting your own map.

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Customer Journey Customer Thought Leadership Branding 173

Content Marketing Institute

APRIL 29, 2020

Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them. Continue reading → The post 14 Experts Share How to Get Support for Content Marketing appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

Sprout Social

APRIL 28, 2020

Just like life, social media strategies have ups and downs. If you’ve been chugging along, outperforming benchmarks, garnering high engagement and reaching all your goals, but then hit a bump in the road, don’t panic. When your content or campaigns stall out, it’s time to put your thinking cap on. There are a lot of reasons why you might not be seeing the return on your social content that you’d like.

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Gen Z Entertainment Health Branding 145

Adobe Experience Cloud Blog

APRIL 27, 2020

Adjusting to the new normal in the current climate caused by COVID-19 is a challenge for us all. Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever that now means! For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience.

Product 163

Product Health Thought Leadership eCommerce 163

Marketing Insider Group

APRIL 28, 2020

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Some businesses have responded to this threat by reducing expenditure wherever possible.

Customer 145

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Hubspot Marketing

APRIL 28, 2020

When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager.

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Hootsuite

APRIL 27, 2020

If you’re a social media professional or entrepreneur, you’ve likely wondered, “Can I have multiple Instagram accounts?”. Rest assured, you can. And managing them is easier than you might think. In this post, we’ll explain exactly how to do it. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

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Management Analytics Customer 145

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.

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Entertainment Retail Health Communications 145

Content Marketing Institute

APRIL 27, 2020

If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program. Continue reading → The post Metrics Matter More During COVID-19 Than They Ever Did appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

Search Engine Journal

MAY 1, 2020

Got some extra time on your hands during COVID-19 and in need of results? Tackle these SEO quick wins right now. The post 7 SEO Quick Wins During COVID-19 via @Stevenvvessum appeared first on Search Engine Journal.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Marketing Insider Group

APRIL 27, 2020

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. But you just don’t have time – you have a business to run. You wonder about hiring a content marketing agency , but you don’t have a clue how much to pay.

Copywriting 144

Copywriting SEO Content Marketing Marketing Strategy 144

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” But making social media work is work, and measuring whether it’s happening requires at least a little analysis. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to sta

PR 145

PR Energy Communications Management 145

Content Marketing Institute

APRIL 28, 2020

Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework. Continue reading → The post Content Curation on Social Demands More Than a Shared Link appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

Search Engine Journal

APRIL 25, 2020

How can you get the traffic and rankings you want? Learn the keys to success, according to 1,000+ bloggers. The post 5 Blogging Tips to Help Boost Your Content Now via @jamarketer appeared first on Search Engine Journal.

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Content Marketing Marketers Marketing 144

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness benefit from increases in revenue in the short-term and improved customer retention in the long-term, because people buy from brands th

Branding 143

Branding Digital Marketing Product Management 143

Sprout Social

APRIL 30, 2020

The abundance of data can be a bane as much as it is a boon. While marketers now have plenty of data to back up their campaigns and strategies, that also means they have to go through the tedious process of sifting through a sea of data to find what they need to measure performance and what can help them make a case for the value of their work. This could easily lead to analysis paralysis in which they get so overwhelmed with data that they end up not making any decision at all.

Marketing 143

Marketing Marketers Communications Analytics 143

Content Marketing Institute

APRIL 30, 2020

The Weekly Wrap’s Robert Rose is often asked how much work does it really take to manage a podcast. Now, he takes you behind the scenes through his process and details the time and tools he uses. Continue reading → The post How to Make a Weekly Podcast: A Step-by-Step Guide appeared first on Content Marketing Institute.

Management 144

Management Content Marketing Marketing Marketers 144

Diggity Marketing

APRIL 27, 2020

Hi Matt, do you have any suggestion how much worth is a backlink from hidden content compared to a backlink from not-hidden content? There are a lot of authority sites e.g. university who work with accordions and I was wondering how many power does a backlink have that is within the accordion. I know that some people say that with mobile first indexing google doesnt make much difference anymore.

SEO 130

SEO 130

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Marketing Insider Group

APRIL 29, 2020

Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. And, we’re not done yet. In fact, fast-paced change appears to be the new normal. We operate in a business environment where every day brings new innovations, new mergers, new expectations, and new software solutions to help us keep up.

Non-Profit 133

Non-Profit Customer Transform Shipping 133

Sprout Social

APRIL 30, 2020

As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed. Not only are people spending more time online, but where they’re spending their time and how they are accessing these digital destinations has shifted—in some cases dramatically. Of course, social media consumption is core to consumer internet behavior.

Management 123

Management Place Communications Advertisers 123

Content Marketing Institute

MAY 1, 2020

This week, Robert Rose searches for better answers. He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week. Continue reading → The post Follow the Search for Better Answers [The Weekly Wrap] appeared first on Content Marketing Institute.

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Retail Content Marketing Branding Marketing 25

Diggity Marketing

APRIL 26, 2020

Thanks Matt, very good article, I use the same combination of Trello, Google calendar, RescueTime app, and the Promodoro technique, I always divide my tasks into 25 minutes promodoros and push them in a simple day planner template I have on Google Calendar starting from 8 am to 6 pm (With 2 hours break between). I create a separate board for every project I have (Money site, Web design/Development client, SEO, Learning, etc.), and I have a global board that contains the stream of the due tasks f

Management 130

Management SEO 130

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. “It’s faster!”. “We get more done!”. “We’re saving money!”. The faster pace, clearer priorities, and higher levels of productivity are always the first benefits of Agile that teams notice.

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Marketing Marketers Energy Place 132

Rock Content

APRIL 27, 2020

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. After all, to survive and thrive in the modern world, marketers need to keep updated , and that’s how you can do that.

Digital Marketing 112

Digital Marketing Inbound Marketing Non-Profit Whitepaper 112

Duct Tape Marketing

APRIL 29, 2020

Here’s to Empathy in Business written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with Minter Dial. In this episode of the Duct Tape Marketing Podcast , I interview Minter Dial a professional speaker, history fanatic, and president and founder of Digitalproof Consultancy, a strategic firm providing digital and brand consulting to clients.

Transform 101

Transform Branding Customer Marketing 101

Diggity Marketing

APRIL 26, 2020

In reply to Matt. The Heatmap for WordPress plugin by HeatMap, Inc allows heatmap tracking for 5 pages for free. That should be enough to test what is getting the most clicks. For example, you can track the click rate for a CTA button for a set period of time. Then you can make a change to the CTA button, and track its click rate for the same period of time.

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SEO 130

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Marketing