Hubspot Marketing

DECEMBER 4, 2017

The holidays are coming, and I'm feeling cheerful. So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts: By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion. By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 million units.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. They are also best used for engaging with the customer before and after purchase. If executed correctly, all three can work together to form a smooth, positive experience.

Digital Marketing 134

Digital Marketing Marketing Marketers User-Generated 134

Marketing Insider Group

DECEMBER 6, 2017

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […].

PR 110

PR Marketing Strategy Content Marketing Marketing 110

Content Marketing Institute

DECEMBER 6, 2017

We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up. B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research.

B2C 108

B2C Content Marketing Marketing Marketers 108

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Traackr

DECEMBER 8, 2017

Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date).

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Adobe Experience Cloud Blog

DECEMBER 4, 2017

Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan and a good engagement platform.

SEO 134

SEO User-Generated Thought Leadership Fashion 134

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways.

Education 98

Education Marketing Strategy Branding Energy 98

Traackr

DECEMBER 5, 2017

To help you explore what’s next for B2C influencer programs, Traackr and Talk PR combined forces to analyze global influencer marketing in the beauty sector.

PR 67

PR B2C Influencer Marketing Marketing 67

Zumvu

DECEMBER 7, 2017

Digital marketing is what we call marketing that is conducting with digital technology. For most of us, it means using websites and social media to market products and services.

Digital Marketing 52

Digital Marketing Market Trends Marketing Marketers 52

Marketing Insider Group

DECEMBER 4, 2017

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Whether you’re targeting a consumer or another business, you’re still tasked with forming a human connection and creating a need for your offering, after all. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […].

B2C 73

B2C Marketing Marketers Content Marketing 73

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

DECEMBER 7, 2017

No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. How does a business cure itself of a case of the zombies? That’s the question that content strategist and UX specialist Melissa Eggleston answers in her Content Marketing World talk, Zombies All Look the Same: Using Identity-based Content Strategy

Branding 89

Branding CMO Communications Content Marketing 89

Traackr

DECEMBER 6, 2017

See how Traackr gives users industry-first CRM capabilities to streamline workflows and enhance collaboration for influencer marketing.

Influencer Marketing 65

Influencer Marketing CRM Marketing Marketers 65

Zumvu

DECEMBER 5, 2017

Search engines are now the source of over 60% of all traffic coming to websites, which is why search engine optimization or SEO is a must-use digital marketing instrument.

SEO 52

SEO Marketing Marketers Digital Marketing 52

Marketing Insider Group

DECEMBER 4, 2017

Podcasts are finally getting the credit they deserve. They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues […].

Content Marketing 69

Content Marketing Marketing Marketers 69

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Communications

Duct Tape Marketing

DECEMBER 6, 2017

Claiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Google My Business. I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses.

Place 54

Place Analytics Customer Product 54

Rock Content

DECEMBER 7, 2017

Voice search, which, by some estimates, will account for half of all searches by 2020, is still somewhat new – Alexa, after all, didn’t come out until 2015 – and so optimization tips remain somewhat limited. In fact, at a recent event, SEOs’ best advice was to create content that earns a featured snippet. That’s not to say this isn’t valuable feedback as Alexa, Siri and Google pull quick answers from position zero, said Casey Markee, founder digital agency Media Wyse.

SEO 45

SEO Price Branding Product 45

Traackr

DECEMBER 7, 2017

Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date).

45

45

Marketing Insider Group

DECEMBER 5, 2017

What did you do yesterday? What do you plan to do today? What’s standing in your way? These simple questions, often held up as the cornerstone of an effective daily standup, have revealed problems, unearthed dependencies, and saved many a project from failure. But is a good Agile daily meeting nothing more than a rote […]. The post Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions appeared first on Marketing Insider Group.

Marketing 66

Marketing Marketers 66

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

DECEMBER 7, 2017

Building a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Kim Doyal. It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know.

Marketing 49

Marketing Marketers 49

Adobe Experience Cloud Blog

DECEMBER 8, 2017

A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone. To reap the best business benefits, you need to fulfill your own unique USP. Today’s business landscape is oversaturated in nearly every industry.

Thought Leadership 134

Thought Leadership Price Management Advertising 134

Content Marketing Institute

DECEMBER 4, 2017

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.

Thought Leadership 104

Thought Leadership Education Promotion Event Marketing 104

Marketing Insider Group

DECEMBER 7, 2017

55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite. Mega marketplaces, like Amazon, may offer high visibility, but other online selling platforms offer equally important advantages. A smaller marketplace, like Walmart, has less competition, making it an easier space for sellers to attract buyers.

eCommerce 60

eCommerce Branding Marketing Marketers 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

DECEMBER 5, 2017

How to Use Content to Create Customers written by John Jantsch read more at Duct Tape Marketing. I know this isn’t the first time you’ve been told that you need to develop content to be competitive in the marketing world today, but the fact of the matter is, it’s so important that it’s worth repeating over and over again. The use of high quality, education-based content has become an essential ingredient in creating awareness, building trust, converting leads, and creatin

Customer 48

Customer Customer Journey Education Energy 48

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? (And no, Facebook doesn’t count.) If you spend a good amount of time on the internet, it’s likely you run into a dozen of these every day (I actually have a library of “free” content offers collecting dust on my hard drive).

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

Content Marketing Institute

DECEMBER 8, 2017

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I heartily endorse this event or product,” says a monotone Krusty the Clown in a snippet of video used to advertise everything from cough syrup to atomic particle accelerators.

Influencer Marketing 80

Influencer Marketing Branding Marketing Marketers 80

Marketing Insider Group

DECEMBER 6, 2017

As the year comes to an end, planning and budgeting for next year’s event marketing strategy is on the top of many marketing to-do lists. With over $512 billion being spent on B2B events every year, knowing which events actually drove revenue is critical to deciding where to invest in attending or sponsoring next. But, […]. The post 3 Questions That Determine Who Should Attend Events appeared first on Marketing Insider Group.

Event Marketing 54

Event Marketing Marketing Strategy Marketing Marketers 54

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

DECEMBER 2, 2017

Weekend Favs December 2 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 39

Marketing Marketers 39

Adobe Experience Cloud Blog

DECEMBER 5, 2017

It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs , every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content that will drive consumers to share it socially.

Thought Leadership 134

Thought Leadership User-Generated Promotion Education 134

Rock Content

DECEMBER 4, 2017

If you’re already convinced that social selling and employee advocacy are worthwhile for your company, then this is the blog post you should be reading to help prepare you in launching your program. But if you need a refresher on what social selling and employee advocacy are and why they can help you increase your revenue, this is a good blog post to start.

Whitepaper 40

Whitepaper Thought Leadership eBook Law 40

Marketing Insider Group

DECEMBER 8, 2017

For the 152nd episode of The Marketing Book Podcast, I interviewed Cindy Barnes, co-author with Helen Blake and Tamara Howard of Selling Your Value Proposition: How to Transform Your Business into a Selling Organization. The authors explain that in recent years that while the term value proposition has captured the imagination of many businesses, it […].

Transform 50

Transform Marketing Marketers 50

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Communications