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Some marketers might have an unhealthy obsession with metrics -- they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of KPIs that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter.
I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can to humanize the company that they run. I think, though, that the most untapped social medium is the one that most companies are most afraid of: Instagram.
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.
There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. A good rebrand can help a company connect with a new or changed […]. The post 4 Lessons to Remember Before Rebranding Your Business appeared first on Marketing Insider Group.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no further than Google My Business conversion points, AMP , and featured snippets for proof.
Congratulations, you have just gotten budget approval to launch a new social media campaign. As a marketer, you’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. So now it’s time to fire up the ads and watch as your leads turn into revenue, right? Not quite.
It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed. As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times. This light bulb turned on when the neighborhood’s lights were off.
It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed. As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times. This light bulb turned on when the neighborhood’s lights were off.
For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole. For each item you complete, two or three more spring up, and prioritizing doesn’t help when they’re all mission-critical. Fortunately, there’s a way to drastically improve your marketing […].
Did you know it costs five times more to attract a new customer, than to keep an existing one? Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, but it’s not always easy to cultivate that kind of loyalty. When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know I’m not a loyal brand advocate because of their products alone.
If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing the journey that your clients take across your website and other digital properties.
Leadership. It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than in
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
We all have that friend — you know, the one who is constantly texting you their life story. If you even bother to open their message, you skim and well, mostly ignore. You reply, “Oh no, it’ll get better,” hoping you’re at least in the ballpark of appropriate responses. In internet jargon, it’s called TL;DR […]. The post Sorry, Your B2B Content Is TL;DR appeared first on Marketing Insider Group.
Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. Here, we’ll dive into the definitions of negative and positive feedback loops, and provide examples, so you can ensure your company is using constructive customer and employee feedback to cultivate higher customer retention, and a happier workplace.
There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money. And one of our favorite forms of marketing automation is the drip campaign.
This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. And, if you’re not one of the privileged few with creative skill in your genes, there’s not much you can do to change that.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about […]. The post Big Data Trends You Should Know About in 2018 [Infographic] appeared first on Marketing Insider Group.
Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Sturges. Podcast Transcript. SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.
Establishing an online store is a monumental task as it needs to cover too many aspects. In the competitive e-commerce sector, you need to know how to create your online store and promote it to the targeted customers.
As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. . The quantity of digital and offline media available to users today is growing at an exponential rate. Audiences are bombarded with massive amounts of information, such that it is impossible for a user to acknowledge everything they are exposed to.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed. Once a consumer runs out of deodorant or detergent, she’s at the store to buy more; it’s a necessity, not […]. The post Should CPG Brands Care About User Experience?
Weekend Favs June 30 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
If you have a company or you're a blogger, then it’s presumable that you have been using Pinterest and Instagram to drive more traffic to your account.
My professor told me I would never have a career in writing. He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment. The only problem was my story lacked any substance. It was a four-page pile of crap. As my friend Shakespeare would say, “It is a tale.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No. As long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying […]. The post Weekend Reading: “Objections” by Jeb Blount appeared first on Marketing Insider Group.
Pinterest is one of the biggest platforms that you can use to promote your company. But are you using all the available tools to improve your presence?
We consider Pinterest as a social networking site. But little do we know that it is not an interactive platform. The objective of Pinterest is to create virtual ads that will entice the audience to visit your websites, or blogs.
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