Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling. When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format.

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Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. According to The Atlantic, the average consumer is bombarded by more than 3,000 brand messages each day.

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Marketing Insider Group

OCTOBER 6, 2016

An email list is invaluable to your business. Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. Right now, it’s estimated that around 90% of businesses don’t automate their marketing. The 10% that do have a […]. The post 7 Email Marketing Automation Tips For Brand Marketers appeared first on Marketing Insider Group.

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Duct Tape Marketing

OCTOBER 5, 2016

How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing. Markeing Podcast with Laura Belgray. There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR).

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Adobe Experience Cloud Blog

OCTOBER 5, 2016

Author: Joe Paone Sabotage is an interesting word. As a verb, it means to deliberately destroy, damage, or obstruct something. As a noun, it refers to the 2014 movie starring Arnold Schwarzenegger about a team of elite DEA agents that are being taken out one by one. Spoiler alert: It turns out it was someone on their team who was doing it. While sabotage infers that there is intent (usually from an opposing force), there are times when we do it to ourselves mistakenly and become our own worst en

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Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. From welcoming visitors to knowing everyone’s name to maintaining our ridiculously well-stocked snack room and fridges of LaCroix, Katy is one of the operations team managers who keep our space and team in top shape.

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Duct Tape Marketing

OCTOBER 6, 2016

Tapping into Your Franchise’s Local Audience via Social Media written by Guest Post read more at Duct Tape Marketing. For many people looking to get into the world of business ownership, purchasing a franchise is the ideal situation. You’re able to get behind an established brand, and you have access to proven marketing materials that will give you an advantage over starting a business from scratch.

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Adobe Experience Cloud Blog

OCTOBER 4, 2016

Author: Mike Madden Picture this: You’re at a car dealership. A salesman approaches you and says “Hi there. Can I please get your first name, last name, email address, home phone number, and home address?” Taken back, you eyeball the guy up and down, looking at his clothes, shoes, posture, hairstyle, and facial expression, all while trying to figure out why this person asked you for this information when he doesn’t even know who you are or what car you’re interested in yet.

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Sprout Social

OCTOBER 3, 2016

One of the toughest parts about putting together a social media campaign is coming up with ideas. What should you Tweet? What do people want to see on Snapchat? Even the most experienced marketers struggle to come up with social media ideas at some point. But don’t worry, we have you covered. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.

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Marketing Insider Group

OCTOBER 4, 2016

Social media marketing is a necessary part of any brand’s promotional strategy at this point. While it might not make up the largest chunk of it (I recommend to all of my clients that they focus on content and save social from engagement beyond anything else), it still takes up a solid handful of the […]. The post How to Use Slack for Social Media Marketing appeared first on Marketing Insider Group.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Duct Tape Marketing

OCTOBER 7, 2016

9 Reasons to Implement Your Social Media Employee Advocacy Program Today (And The Necessary Tools to Do It) written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. Just as the adage goes, brands are what people say they are. If you looked closely at giants like Starbucks and Whole Foods, you would notice that they have communities built around their brands.

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Adobe Experience Cloud Blog

OCTOBER 3, 2016

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. While this is a perfect recipe for success in business school, it can lead to disaster in the real world where individual success depends on the success of the entire marketing team.

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Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back.

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Marketing Insider Group

OCTOBER 6, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking, and there are a few things that need to be said about it’s […]. The post The Real Truth About B2B Marketing And The Social Media Platforms You Need appeared first on Marketing Insider Group.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Duct Tape Marketing

OCTOBER 1, 2016

Weekend Favs October 1 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Doug Garnett

OCTOBER 5, 2016

When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of an ad agency that worked with DirecTV as they brought their product to market. IoT innovators need to pay careful attention to DirecTV’s trajectory. DirecTV pulled out the “this is how its done” tech marketing playbook when they were founded.

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Sprout Social

OCTOBER 6, 2016

The average amount businesses allocate toward their social media budget varies tremendously. Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands. Despite the challenge some businesses faced trying to prove social media ROI , a survey from Duke University Fuqua School of Business suggests it’s not stopping brands from expanding their budgets.

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Marketing Insider Group

OCTOBER 4, 2016

Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. (Not that there’s anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your […].

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Adobe Experience Cloud Blog

OCTOBER 6, 2016

Author: Jeff Day In today’s frenetic, go-go-go B2B sales environment, it can be hard to ensure that your sales team is having the right—or optimal —conversations with their prospects to deliver value and drive deals forward. The biggest blocker, unfortunately, is a seemingly easy, but in reality complex, problem to solve: equipping sales with the right content based on their unique prospects and specific selling situation.

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Contently B2C

OCTOBER 3, 2016

Last Monday, I shut off the presidential debate after 28 minutes. I was looking for an excuse to go for a jog that night, and after hearing Donald Trump say a word that sounded like “bigly”—more on that later—I put on my Nikes. I figured I’d have plenty of time to catch up on all the shimmies, sniffles, and sound bites over the next 24 hours.

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Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? Cataloging your brand’s inventory of visuals is overwhelming and difficult to scale.

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Marketing Insider Group

OCTOBER 5, 2016

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by transcending borders coupled with the importance of individual […].

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

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Marketing Insider Group

OCTOBER 3, 2016

From the time we’re children, the importance of measuring relevantly and correctly is ingrained in us: exams are graded based on question weights and answer accuracy; sports team selections are made based on athletic ability and schematic fit; orchestra seats are decided by skill and technical proficiency. The list goes on and on, but you […].

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Marketing Insider Group

OCTOBER 7, 2016

As the internet becomes noisier and people grow more cautious about sharing their name and email address with businesses, getting audience attention is just getting more challenging. Quizzes are a great way to meet this challenge head-on. Whether it’s a fun pop-culture quiz or a more serious knowledge test, quizzes can be easy and effective […].

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Sprout Social

OCTOBER 6, 2016

Quando se trata de compartilhar conteúdo envolvente, os profissionais de marketing de redes sociais compreendem a importância de recursos visuais atraentes. Mas como você gerencia com eficiência seus recursos visuais para garantir que toda a sua equipe de marketing social possa organizar, encontrar e compartilhar a parte criativa da sua marca? Catalogar o inventário de recursos visuais da sua marca é cansativo e difícil.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Marketing Insider Group

OCTOBER 1, 2016

As humans, we’re wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work. Today, we go outside […]. The post Want to Hone Your Creative Intuition?

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Marketing Insider Group

OCTOBER 3, 2016

A few weeks ago, I had a pretty amazing moment: I got to meet Mark Hamill, aka Luke Skywalker. The story goes like this. I wrote an article titled WTF Does Mark Hamill Know About Content Marketing. I had done this before for Kevin Spacey and John Cleese to help my good friends at Content Marketing Institute […]. The post The Best Reason To Attend This Year’s MarketingProfs B2B Forum appeared first on Marketing Insider Group.

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Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

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Sprout Social

OCTOBER 6, 2016

A la hora de compartir contenido atractivo, los profesionales de redes sociales comprenden la importancia de las imágenes persuasivas. Sin embargo, ¿cómo administras de manera eficiente los recursos visuales para que todo tu equipo de marketing de redes sociales pueda organizar, buscar y compartir la creatividad de la marca? Poder catalogar el inventario de imágenes de tu marca es una tarea abrumadora y difícil de escalar.

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Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform