Adobe Experience Cloud Blog
OCTOBER 21, 2016
Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. Now, cloud computing is driving the creation of a network of connected machines that act as an intelligent network that can predict failures and trigger maintenance processes autonomously.
Sprout Social
OCTOBER 20, 2016
Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland.
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Marketing Insider Group
OCTOBER 17, 2016
When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.
Rock Content
OCTOBER 18, 2016
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.
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Adobe Experience Cloud Blog
OCTOBER 20, 2016
Author: Eric Lam Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second. What exactly is it again? Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually.
Sprout Social
OCTOBER 19, 2016
Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
OCTOBER 17, 2016
Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business.
Adobe Experience Cloud Blog
OCTOBER 19, 2016
Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Whatever your situation is, one thing’s for sure: trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice.
Sprout Social
OCTOBER 18, 2016
The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. In fact, less than 11% of social messages receive a response. Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response.
Marketing Insider Group
OCTOBER 19, 2016
62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. This year’s study […].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
OCTOBER 20, 2016
Live Video is King: How To Use It Without Going Broke written by Guest Post read more at Duct Tape Marketing. As you may have heard from industry events like NABShow and Social Media Marketing World , marketing dollars are switching from broadcast TV to live video streaming for more creative and targeted visual advertising. What makes a live video so effective and attractive to brands?
Adobe Experience Cloud Blog
OCTOBER 18, 2016
Author: Ashika Balani I’ve got 99 apps and I only need ONE! That’s right, folks. I have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? It all started when I was waiting to board my flight and I noticed complete silence in the entire boarding area. That’s right–no one talking in line or even looking up at the counter.
Sprout Social
OCTOBER 21, 2016
The holidays are quickly approaching quickly and as a social media professional, you need to plan ahead. Even though it’s not even Halloween yet, it’s time to start planning for holiday campaigns and initiatives. This week at #SproutChat , we discussed how to plan for the holiday season. Plan in Advance. Anticipate the time you’ll need to launch and run holiday campaigns and initiatives.
Marketing Insider Group
OCTOBER 20, 2016
Relationships make the world go round. From that first flicker of attraction in high school or college to walking down the aisle on your wedding day. From landing your first customer to striking the business deal which takes your start-up to the next level. Relationships are key to every aspect of our lives. So why […]. The post The Future Of Customer Relationships appeared first on Marketing Insider Group.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
OCTOBER 21, 2016
How Gamification of Business Process Yields Successful Results written by Guest Post read more at Duct Tape Marketing. Simulating business processes in the gaming scenario is an interesting way to keep yourself intrigued in the business. Better if you were once a gaming freak in your early days of life. No matter if you are an employee, CEO, or even a stakeholder.
Adobe Experience Cloud Blog
OCTOBER 17, 2016
Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next? Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.
Sprout Social
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.
Marketing Insider Group
OCTOBER 17, 2016
I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von […].
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
OCTOBER 19, 2016
Learn How to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Grant Baldwin. Lots of folks seem to be teaching public speaking these days and with good reason. While becoming a sought after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all.
Rock Content
OCTOBER 19, 2016
How much content have you seen published about the 2016 US election campaign? The electoral battle between Hillary Clinton and Donald Trump for the presidency has dominated media headlines in the US and abroad. If the election of Barack Obama in 2008 brought sweeping change to the geopolitical landscape, this election has greater ramifications for the world.
Marketing Insider Group
OCTOBER 18, 2016
I'm most of the way through yet another amazing essay from Wait But Why -- in this case, the last installment of a series on Elon Musk. In this particular entry, the unfairly talented Tim Urban writes about. The post Content Marketers: Are You a Cook or a Chef? appeared first on Marketing Insider Group.
Marketing Insider Group
OCTOBER 21, 2016
One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun. You get to show the world a little something about you that they might not know […]. The post Content Costumes: How to Pick a Theme for Your Content (Plus Examples) appeared first on Marketing Insider Group.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
OCTOBER 20, 2016
A version of this post originally appeared on the Content Marketing Institute blog. And also in my brain. Like a big, singular PNG file that I put onto my screen. (What? How do you write?) “Hey. Welcome to my blog. It, um…I write about content here, and uh… oh, Jimmy is here too. Hey Jimmy. […]. The post Podcast Production Playbook for When You’re Sick of Talking Heads appeared first on Marketing Insider Group.
Marketing Insider Group
OCTOBER 19, 2016
By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. It may be a social network like Facebook, but it has a substantially different userbase — professionals. Even if users have both a Facebook and LinkedIn account, they probably use Facebook for personal matters and LinkedIn for professional […].
Marketing Insider Group
OCTOBER 19, 2016
IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front […]. The post IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn appeared first on Marketing Insider Group.
Marketing Insider Group
OCTOBER 17, 2016
In recent years, marketing has come to heavily rely on big data when it comes to creating strategies and launching new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. In the past, marketers have had to operate blindly through trial and error, but this is no longer […]. The post What do Data Solutions Mean for Marketing Technology?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
OCTOBER 15, 2016
Your creative intuition is a powerful guide. So why does it occasionally seem like you’re wandering in circles, unable to move past a single piece of a project? It just doesn’t feel like you can get it RIGHT, so you keep agonizing over that part of the work. Today, we learn about the Art of the Unfinished. We assume that, Read More. The post Why Do Creative People So Often Struggle to Pick a Direction & Ship?
Marketing Insider Group
OCTOBER 20, 2016
When you drop a pebble into a body of water, the splash creates ripples that multiply and expand outward symmetrically. The ripples get larger and larger, reaching more and more space within the water. Some people like to imagine effective content marketing in that way – an ever-expanding item that continuously reaches farther and wider […]. The post Content Creation and Marketing Team Dynamics appeared first on Marketing Insider Group.
Duct Tape Marketing
OCTOBER 15, 2016
Weekend Favs October 15 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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