Sat.Dec 16, 2023 - Fri.Dec 22, 2023

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Three Behavioral Science Tips for Better Marketing Results

Social Media Examiner

Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? In this article, we’ll explore behavior science tips that lead to better marketing results. Why Should Marketers Focus on Behavioral Science? “Why do people do what they do?” This fundamental question has long captivated Nancy Harhut, author of […] The post Three Behavioral Science Tips for Better Marketing Results appeared first on Social Media Examiner.

Marketing 145
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Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting , you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president , for customer support , and just about anything else

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Our Favorite Marketing Campaigns of 2023

Hubspot Marketing

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. Check out the full run-down below. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023.

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6 marketing books to read in 2024

Martech

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing.

Transform 130
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month

Buffer Marketing

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. I had the privilege to attend Gary Vaynerchuk’s 4Ds program , where he encouraged me to rethink TikTok, emphasizing that the message of my company would re

Gen Z 128
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7 Generative AI Prompts To Help Your Content Marketing Workflows

Content Marketing Institute

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

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Breaking down data silos: Overcoming obstacles and planning for the future

Martech

This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.

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Email Marketing Audit — The Complete Guide

Hubspot Marketing

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit? The Benefits of Email Marketing Audits The Anatomy of an Email Marketing Audit How to Conduct an Email Marketing Audit Tips for Conducting an Email Marketing Audit What is an email marketing audit?

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Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Buffer Marketing

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well.

Analytics 128
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What are Canonical Tags, and Why Do They Matter to SEO?

Aspiration Marketing

Navigating the complexities of search engine optimization (SEO) can be a daunting task. However, understanding and implementing SEO best practices is crucial for businesses to elevate their online presence and attract potential customers. One often overlooked yet essential aspect of SEO is the proper utilization of canonical tags.

SEO 264
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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LinkedIn Updates: Newsletter Analytics, Ads Features, and More

Social Media Examiner

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn AI-Powered Content Moderation System LinkedIn has implemented a new artificial intelligence (AI) powered content moderation system to detect policy-violating posts more […] The post LinkedIn Updates: Newsletter Analytics, Ads Features, and More appeared first on Social Media

Analytics 145
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19 Hootsuite alternatives for your brand in 2024

Sprout Social

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. Take the introduction of new AI tools recently. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. The takeaway? Teams who don’t have tools with up-to-speed AI features are already falling behind.

Branding 138
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Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

Buffer Marketing

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget and reap the rewards.

Shoppers 138
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How to Learn SEO with HubSpot Academy

Aspiration Marketing

SEO isn't an option in modern marketing–it's a necessity. So, whether you're a seasoned marketer or just starting your journey, mastering SEO is essential. Fortunately, HubSpot Academy offers an invaluable platform for learning and honing your SEO skills. From understanding the basics to unlocking advanced strategies, we'll navigate the courses, certifications, and resources that make HubSpot Academy a trusted hub for SEO education.

SEO 264
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Choosing Pricing Models for Your Marketing Agency

Social Media Examiner

Are you charging by the hour for your services? Looking for inspiration to move to a retainer or project fee model? In this article, you’ll discover how an agency evolved its pricing structure. From Hourly-Rate Scramble to Premium Positioning: An Agency Owner's Pricing Evolution Running a profitable marketing agency requires mastering two fundamental abilities: pricing […] The post Choosing Pricing Models for Your Marketing Agency appeared first on Social Media Examiner.

Price 144
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How to conduct a competitive product analysis, and why you should

Sprout Social

Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your offerings stand out? And how can you be “the only choice” against your competitors?

Product 137
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How to repurpose marketing event content

Martech

Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing.

Transform 131
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The Benefits of Integrating Your Calendar and Email in HubSpot

Aspiration Marketing

In modern marketing, efficiency and precision are paramount. As a HubSpot user, you've likely harnessed the platform's capabilities to enhance your marketing efforts. But have you considered the untapped potential of integrating your calendar and email within HubSpot? We'll show you how it can streamline communication, improve lead management, and provide data-driven insights.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Google’s shifting approach to AI content: An in-depth look

Search Engine Land

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months.

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How to balance speed and quality customer service

Sprout Social

It’s not enough to resolve issues quickly anymore. Businesses need to meet their customers with the personalized service they’re accustomed to on other channels. Like how the barista at your neighborhood coffee shop asks you “the usual?” when you walk in the door. In the early days of social media customer care , speed was the most critical performance metric.

Customer 137
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Develop a Complete 4 Pillar SEO Strategy for Higher Google Rankings

Calvyn Lee Blog

Implementing a comprehensive SEO strategy is crucial for ranking higher in Google and driving more organic search traffic to your website. An effective SEO approach contains four key pillars: authority, experience, indexation, and content. When executed properly, these pillars work together to signal to Google that your site provides value to searchers.

SEO 130
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AI Tools for SEO Content Briefs

Practical eCommerce - Marketing

The power of AI to digest data from many sources results in next-generation content briefs. The post AI Tools for SEO Content Briefs appeared first on Practical Ecommerce.

SEO 128
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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4 pillars of an effective SEO strategy

Search Engine Land

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.

SEO 129
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Emerging social media job titles you need to know for 2024

Sprout Social

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression.

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11 Artificial Intelligence Examples from Real Brands in 2023

Hubspot Marketing

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences.

Branding 128
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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. It’s about strategically placing your message in front of the right eyes at the right time.

Gen Z 126
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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How Buffer Has Changed: Unpacking Every Feature We Built in 2023

Buffer Marketing

Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of small improvements and bug fixes. And wrote over 10,000 lines of code. To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. New features AI Assistant 🤖 This was a big one. We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless n

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 124
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7 Expert & Data-Backed Trend Predictions for 2024

Hubspot Marketing

It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports Sara Friedman, Senior Writer of The Hustle Pickleball has grown into a national craze , with courts and other related businesses popping up everywhere. In 2024, more niche sports will follow.

Gen Z 128
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Google local search ranking algorithm strengthens “openness” signal

Search Engine Land

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.” What changed.

Branding 123
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.