Influence & Co

AUGUST 16, 2023

Here's a breakdown of how much you might spend if you outsource a full content marketing strategy to freelancers (plus how much an agency might charge).

Content Marketing 72

Content Marketing Marketing Marketers Marketing Strategy 72

CMO Network

AUGUST 17, 2023

Explains how firms are experiementing and succeeding with GenAI algorithms, foundational data overlays, prompts, KPIs and talent profiles for the best business results.

Marketing 83

Marketing Marketers CMO 83

Content Marketing Institute

AUGUST 17, 2023

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.

Analytics 98

Analytics Marketing Marketers 98

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.

Shoppers 103

Shoppers Millennials Customer loyalty CRM 103

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?

CMO 98

CMO Marketing Marketers Marketing Mix 98

Buffer Marketing

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound - Buffer In an ideal world,

Analytics 98

Analytics Management Social Media Marketing Customer 98

Aspiration Marketing

AUGUST 15, 2023

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making

Branding 130

Branding Marketers Marketing Marketing Strategy 130

Content Marketing Institute

AUGUST 16, 2023

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.

Content Marketing 97

Content Marketing Marketing Marketers 97

Social Media Examiner

AUGUST 14, 2023

Are you using Reels to reach new customers? Are you taking advantage of the latest options? In this article, you'll discover how to use the latest placements and creative tools for Reels ads on Facebook and Instagram. Why Advertisers Should Consider Reels Placements If you aren't using Reels ads yet, consider exploring this format before […] The post Ads on Reels: Updated Options for Marketers appeared first on Social Media Examiner.

Marketing 98

Marketing Marketers Advertisers Advertising 98

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Hubspot Marketing

AUGUST 15, 2023

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With the rollout of Apple iOS 15's new privacy protection features , our open rates are in jeopardy.

Email Marketing 120

Email Marketing Digital Marketing Product Place 120

Aspiration Marketing

AUGUST 14, 2023

Does this sound familiar? "I know you are busy, but I just wanted to follow up if I can meet with you on Tuesday at 2 pm?" - Is your email spam box growing with each of these messages? And yet, you are thinking, "How do I get more sales meetings on my calendar? How do I improve my Sales skills? Should I send more emails?" "Write more content for inbound" isn't always the answer.

246

246

Litmus

AUGUST 18, 2023

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Since email design encapsulates every visual element of your email, there’s a lot to understand and test.

Copywriting 105

Copywriting Email Marketing Branding Analytics 105

Marketing Insider Group

AUGUST 18, 2023

One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak?

Analytics 98

Analytics Entertainment Content Marketing Education 98

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Martech

AUGUST 18, 2023

HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom objects (beta) Working hours and custom voicemail Find notes by note content New CTAs and drag-and-drop features in marketing email Improved totals on line items and quotes Reporting for the call object Conditional stage properties for custom objects In

CRM 98

CRM Customer Journey Communications Management 98

Aspiration Marketing

AUGUST 16, 2023

Internal linking is one of the most effective and free SEO techniques to improve your website's ranking in search results. By linking to relevant pages on your website, you can help Google understand the structure of your site and the relationships between your pages. This can lead to higher rankings for your pages in search results and more traffic to your website.

SEO 243

SEO Inbound Marketing Content Marketing Marketers 243

Buffer Marketing

AUGUST 17, 2023

When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators.

Transform 98

Transform Affiliate Marketing Entertainment Branding 98

Backlinko

AUGUST 16, 2023

The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. So much so, that it may feel like you may never outrank your rivals. But don’t despair: a little spying on your competitors’ SEO tactics goes a long way. An SEO competitor analysis is the process of evaluating and analyzing your competitors’ websites to uncover valuable insights into their search engine optimization strategies.

SEO 98

SEO Product Place Analytics 98

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers expect consistent engagement across departments. 59% say they have now made purchases on social media, almost four times as many as in 2021. The figures come from the latest edition of Salesforce’s Connected Shoppers Report based on a survey of 2,400 shoppers and 1,125 retail decision-makers across

Retail 98

Retail Shoppers Advertising Advertisers 98

Aspiration Marketing

AUGUST 15, 2023

In today's competitive business landscape, customer satisfaction and loyalty are paramount to an organization's success. CES (Customer Effort Score) surveys are a powerful tool for gauging customer experience and identifying pain points in the service process. Businesses can streamline their feedback management and unlock valuable insights by integrating CES surveys into HubSpot Service Hub.

Customer 241

Customer Management 241

Buffer Marketing

AUGUST 16, 2023

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update.

Price 98

Price Finance User-Generated Health 98

Practical eCommerce - Marketing

AUGUST 15, 2023

Specificity and persistence are keys for generating meaningful results from ChatGPT. The post ChatGPT Prompts for Content Ideas appeared first on Practical Ecommerce.

eCommerce 98

eCommerce Content Marketing Marketers Marketing 98

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

User-Generated 98

User-Generated Marketing Marketers Analytics 98

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.

SEO 98

SEO Non-Profit User-Generated Content Marketing 98

Buffer Marketing

AUGUST 15, 2023

From today, you can schedule Facebook Reels within Buffer. With 2.9 billion active users , Facebook is the most popular social network of them all. We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to see how. 👇 Why Facebook Reels? As per the first-quarter data of 2023 , Facebook boasts a whopping 200 million daily active users in North America and a staggering 2 billion globally.

Product 98

Product 98

Kuno Creative

AUGUST 15, 2023

Artificial intelligence (AI) has dominated tech industry headlines for years, but earlier this year, the conversation exploded. Since the ChatGPT prototype launched in December 2022, everyone has something to say about AI. Amidst the buzz and sensationalism, it’s easy to lose sense of what AI means and its potential for marketing. Plus, it’s so complex and nuanced, it’s especially off-putting for those of us in non-technical roles.

Marketing 98

Marketing Marketers Thought Leadership 98

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or

Transform 98

Transform CMO Marketing Marketers 98

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Branding 98

Branding Key Performance Indicator Transform Health 98

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right tools, you’re bound to get lost at sea. That’s why we’ve journeyed far and wide to bring you this list.

Price 98

Price Social Media Marketing CRM Analytics 98