Hubspot Marketing

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

SEO 145

SEO Management Analytics Digital Marketing 145

Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire.

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Promotion Product Customer Thought Leadership 134

Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and […].

Video Marketing 111

Video Marketing Marketing Strategy Marketing Marketers 111

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1.

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Whitepaper Content Marketing Thought Leadership Transform 110

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

APRIL 4, 2018

When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to keep my drive alive. After a grueling practice or workout, he would harp on how the long-term is just a series of short-terms.

Marketing 145

Marketing Marketers Promotion Advertising 145

Adobe Experience Cloud Blog

APRIL 5, 2018

Only a decade ago, using technologies like augmented reality (AR) and virtual reality (VR) was incredibly expensive and the market was virtually nonexistent. Now, virtual reality is an exciting technology for developers and consumers alike. The VR and AR markets have enormous growth potential. According to Statista, the market for VR software and hardware will grow to $40 billion.

Thought Leadership 134

Thought Leadership B2C Target Market Product 134

Content Marketing Institute

APRIL 5, 2018

If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals. When it comes to global content, one size does not fit all.

Global Marketing 105

Global Marketing Marketing Marketers Communications 105

Hubspot Marketing

APRIL 1, 2018

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Why are these campaigns some of the best ads of all time?

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Adobe Experience Cloud Blog

APRIL 4, 2018

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. The traditional funnel is focused on net-new customer acquisition as the means to drive growth.

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Customer Acquisition Thought Leadership Marketing Marketers 134

Marketing Insider Group

APRIL 5, 2018

A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time. […].

Customer 86

Customer Customer loyalty Marketing Marketers 86

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Traackr

APRIL 5, 2018

Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.

Influencer Marketing 91

Influencer Marketing Marketing Marketers 91

Hubspot Marketing

APRIL 1, 2018

Facebook Cover Photo Size. Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look?

User-Generated 145

User-Generated Fashion eBook Branding 145

Adobe Experience Cloud Blog

APRIL 3, 2018

As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. It all started with AdWords ads , occupying the sweetest spot of the search results page. These days, it’s not only ads taking the best real estate. Google now aims to instantly respond to your inquiry with their Knowledge Graph.

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Real Estate Thought Leadership Price Communications 134

Marketing Insider Group

APRIL 3, 2018

I subscribe to a tech and entrepreneur listserv to stay connected to our community. A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. It appeared their focus is on […]. The post Many Agencies Do Content Marketing – But Do They Really?

Content Marketing 75

Content Marketing Marketing Marketers 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

APRIL 4, 2018

How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Joey Coleman. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again , which discusses the 8 phases your customer has the potential to travel through as part of their customer journey and the 6 tools you c

Customer 75

Customer Customer Journey Marketing Marketers 75

Hubspot Marketing

APRIL 4, 2018

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals.

Customer 143

Customer Education Communications Analytics 143

Rock Content

APRIL 5, 2018

Marketers are officially on notice. The crowded content marketplace, rapid shifts in consumer behavior and increasingly demanding audiences pose a new and complex set of challenges for marketing leaders and their teams. Instead of focusing on a supposed “content shock” we might also consider this a moment of “content opportunity”: high-quality content coupled with an effective distribution and amplification strategy will continue to help marketers and businesses reach, grow and nurture their aud

Customer Journey 40

Customer Journey SEO Branding Content Marketing 40

Marketing Insider Group

APRIL 4, 2018

Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the proven digital marketing strategies that you and other ecommerce business […].

eCommerce 63

eCommerce Digital Marketing Marketing Strategy Product 63

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

APRIL 3, 2018

How to Create A Mobile Website That Gets Found By Google written by John Jantsch read more at Duct Tape Marketing. Here’s the thing, as a society, we’re constantly on the go and Google has adapted to this sort of lifestyle. Because of this, in order for your website to succeed to it’s fullest capacity today, it needs to work well on mobile devices.

SEO 71

SEO Analytics Place Management 71

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Let’s dive in. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 1. Keyword selection.

SEO 110

SEO Content Marketing Shipping B2C 110

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! The marketing team at Marketo has put together a lineup of sessions, entertainment, and keynotes that are totally going to give you FOMO (fear of missing out) if you don’t join us.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Marketing Insider Group

APRIL 6, 2018

For the 169th episode of The Marketing Book Podcast, I interviewed Alex Goldfayn, author of Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales. The author argues persuasively that fear is the single greatest killer of sales. And the financial cost of fear is colossal. The book […].

Marketing 54

Marketing Marketers 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

MARCH 31, 2018

Weekend Favs March 31 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

SEO 66

SEO Marketing Marketers 66

Content Marketing Institute

APRIL 3, 2018

Audiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Content Marketing 103

Content Marketing Law Marketing Marketers 103

Adobe Experience Cloud Blog

APRIL 2, 2018

You know you should be personalizing your website , but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon as they have access to a web personalization tool. They move from can’t to can, and then suddenly find themselves having to think of questions to ask that they have never been able to ask before.

Thought Leadership 134

Thought Leadership Analytics Product Branding 134

Duct Tape Marketing

APRIL 4, 2018

Transcript of How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of The Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Joey Coleman. He is the chief experience composer at Design Symphony and also the author of a book we are going to talk about today, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.

Customer 62

Customer Communications Promotion Millennials 62

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Content Marketing Institute

APRIL 4, 2018

A decade ago a friend bought me a copy of Edward Tufte’s iconic book Beautiful Evidence. The professor emeritus of political science, statistics, and computer science at Yale University has spent his career teaching others how to turn information and data into elegantly crafted drawings and graphics – and even more, doing so in a way that illuminates in interesting and unexpected ways.

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Marketing Marketers Thought Leadership User-Generated 100