Hubspot Marketing

SEPTEMBER 2, 2019

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Hootsuite

SEPTEMBER 5, 2019

Want to gain subscribers, win leads, and drive sales? A YouTube giveaway can help with all of those goals (and more). Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. Not only do they help viewers interact and feel connected to your brand. They also encourage likes, comments, and shares—all of which influence your rankings in YouTube search.

Law 111

Law Promotion Millennials Analytics 111

Sprout Social

SEPTEMBER 4, 2019

When Instagram first began in 2010, smartphone cameras were still lacking in features and quality. Instagram photos were taken with the in-app camera and on today’s screens, those old posts look blurry and pixelated. Now, the feed is a mix of smartphone photos and professionally processed photos. The smartphone camera is good enough now that it’s possible to use it on the fly and some won’t even know the difference.

Analytics 112

Analytics Food Place Branding 112

Neil Patel

SEPTEMBER 3, 2019

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.

SEO 111

SEO Marketing Marketers 111

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Content Marketing Institute

SEPTEMBER 3, 2019

If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading → The post How to Develop a Content Strategy: Start With These 3 Questions appeared first on Content Marketing Institute.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Hootsuite

SEPTEMBER 4, 2019

As a content marketer you want people to click on your headlines. So they’ll read your posts. And buy your stuff. I get it. Wouldn’t want it any other way. That’s what I, you, and your boss expect. But resorting to clickbait to get those clicks? Not an option. Why? I’ll explain shortly, but first… Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.

Transform 111

Transform Copywriting Social Media Marketing Branding 111

Traackr

SEPTEMBER 5, 2019

Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.

Influencer Marketing 92

Influencer Marketing Marketers Marketing Place 92

Content Marketing Institute

SEPTEMBER 2, 2019

It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a successful program. Continue reading → The post Get a Refresh on the What, Why, Where, and How of Content Marketing appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketers Marketing 111

Hootsuite

SEPTEMBER 3, 2019

While the Instagram app itself provides tons of useful functionality , sometimes you need a little extra help to take things to the next level. Fortunately for marketers, there’s no shortage of tools designed to up your Instagram game. In fact, there are so many that it can be overwhelming to try to figure out what will work best for your needs. In this guide, we’ve compiled the best Instagram apps in four important categories: Photo editing : Edit and resize your photography.

Price 112

Price Analytics User-Generated Management 112

Marketing Insider Group

SEPTEMBER 4, 2019

Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best. In her January 2019 Forbes piece, Beheshti points out that 66 percent of the workforce doesn’t show up to work with “passion, purpose, presence, and energy.

Energy 108

Energy Marketers Marketing Content Marketing 108

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CRM

Search Engine Journal

SEPTEMBER 6, 2019

Learn how you can use content marketing to improve your PPC performance, and vice-versa. The post 5 Surprising Ways Great Content & PPC Can Help Each Other via @krisjonescom appeared first on Search Engine Journal.

Content Marketing 90

Content Marketing Marketers Marketing 90

Content Marketing Institute

SEPTEMBER 4, 2019

Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success. Continue reading → The post Got a Plan? Content Marketing Success Demands It appeared first on Content Marketing Institute.

Content Marketing 108

Content Marketing Marketers Marketing 108

Duct Tape Marketing

SEPTEMBER 3, 2019

How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing. I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy , and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like

Finance 78

Finance Customer Journey SEO Management 78

Marketing Insider Group

SEPTEMBER 2, 2019

For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, […].

Marketers 107

Marketers Marketing Marketing Strategy 107

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Search Engine Journal

SEPTEMBER 3, 2019

This guide will help you optimize your content for questions and keywords in this age of semantic search. The post Questions & Keywords: How Should You Optimize Your Content? via @Manish_Analyst appeared first on Search Engine Journal.

Content Marketing 75

Content Marketing SEO Marketing Marketers 75

Content Marketing Institute

SEPTEMBER 5, 2019

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists. Continue reading → The post Latest Winners of Content Marketing Awards Up the Game appeared first on Content Marketing Institute.

Content Marketing 104

Content Marketing Marketers Marketing 104

Duct Tape Marketing

SEPTEMBER 5, 2019

How to Build a Community Around Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jono Bacon. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with consultant and community strategy and management expert Jono Bacon. Bacon served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage before founding his own consulting firm.

Management 77

Management Branding Product Customer 77

Marketing Insider Group

SEPTEMBER 5, 2019

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash. Consumers deal with hundreds of ads and messages every day, starting from the moment they pick […].

Outbound Marketing 105

Outbound Marketing Communications Customer Marketers 105

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Litmus

SEPTEMBER 6, 2019

Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. . But like so often in email development, something that sounds so simple—adding a bulleted list can’t be rocket science, can it?—turns out to be trickier than you might think.

Customer 65

Customer 65

Content Marketing Institute

SEPTEMBER 6, 2019

In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference. Continue reading → The post The Weekly Wrap: Don’t Fear the Unsatisfying Ending appeared first on Content Marketing Institute.

Traditional Marketing 91

Traditional Marketing Content Marketing Marketers Marketing 91

Duct Tape Marketing

SEPTEMBER 4, 2019

The Self-Reliant Entrepreneur Reading: September 4 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 4. This is the first podcast in a series of episodes about my new book, The Self-Reliant Entrepreneur , due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on how it all relates to the entr

Transform 76

Transform Energy Customer Product 76

Marketing Insider Group

SEPTEMBER 2, 2019

By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally. Technology advancements allow marketers to completely re-imagine how we engage with customers and […].

Analytics 103

Analytics Customer Marketers Marketing 103

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Moz

SEPTEMBER 5, 2019

Posted by JoyHawkins When it comes to Google's algorithms, there's quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019. Click on the whiteboard image above to open a high resolution version in a new tab!

SEO 64

SEO Whitepaper Thought Leadership Fashion 64

illumin

SEPTEMBER 3, 2019

In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google. Meet Google Home, a voice-activated speaker powered by the Google Assistant. Ask it questions. Tell it to do things.

Branding 61

Branding Place Management Product 61

Duct Tape Marketing

AUGUST 31, 2019

Weekend Favs August 31 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Customer 64

Customer Marketers Marketing 64

Marketing Insider Group

SEPTEMBER 6, 2019

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation.

Place 96

Place User-Generated Management Content Marketing 96

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Moz

SEPTEMBER 2, 2019

Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.

Shoppers 55

Shoppers Price SEO Real Estate 55

Search Engine Journal

AUGUST 31, 2019

Angry fans are review-bombing podcasts with one-star reviews, and podcasters have nowhere to turn for help. The post Podcasts Are Getting Attacked With Negative Reviews With No Help in Sight via @MattGSouthern appeared first on Search Engine Journal.

Content Marketing 53

Content Marketing Marketing Marketers 53

Duct Tape Marketing

SEPTEMBER 3, 2019

How to Choose Your Life’s Purpose written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brant Menswar. Podcast Transcript. Today’s guest on the podcast is keynote speaker and author Brant Menswar. He is an award-winning musician and founder of the band Big Kettle Drum, and he’s also the CEO and founder of Rock Star Impact, a boutique agency that helps individuals and organizations to define and live by their values.

Customer 64

Customer Product Marketers Marketing 64

Marketing Insider Group

SEPTEMBER 2, 2019

By John Nash, Chief Marketing Officer, RedPoint Global. No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally. Technology advancements allow marketers to completely re-imagine how we engage with customers and prospects, which elevates marketing into a mission-critical, revenue-driving engine.

Non-Profit 78

Non-Profit Transform Customer Journey CRM 78

Advertiser: ZoomInfo

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Marketing