Neil Patel
FEBRUARY 19, 2021
The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 billion. As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online.
Hootsuite
FEBRUARY 18, 2021
Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout.
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Marketing Insider Group
FEBRUARY 17, 2021
Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Venture capital investment in ad tech is declining by an average of 10% each of the last 5 years. Even CEOs from the most recognized brand s know that digital ads are a waste money.
Sprout Social
FEBRUARY 18, 2021
Social media is more than a platform for brand marketing and advertising. It is also a critical customer service channel that enables customers to communicate with brands in real-time and vice versa. According to the Sprout Social Index™ , 74% of consumers will reach out to the brands they follow on social for customer service, making social customer care a priority for any business.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Neil Patel
FEBRUARY 18, 2021
With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
FEBRUARY 17, 2021
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise?
Sprout Social
FEBRUARY 16, 2021
We’ve all experienced it: the dreaded customer service phone call. You stay on the line, listening to elevator music and playing the waiting game until a person finally serves you. Fortunately, social media has revolutionized the customer service game, making it more immediate, simple and accessible. Customer service is also a differentiator for brands, and 44% of consumers say that strong customer service is what makes a brand’s social best in class.
Neil Patel
FEBRUARY 17, 2021
Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions.
Content Marketing Institute
FEBRUARY 17, 2021
Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? [Video Show] appeared first on Content Marketing Institute.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Marketing Insider Group
FEBRUARY 15, 2021
Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword.
Litmus
FEBRUARY 15, 2021
Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox.
Neil Patel
FEBRUARY 18, 2021
There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play.
Content Marketing Institute
FEBRUARY 16, 2021
Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading → The post 5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing appeared first on Content Marketing Institute.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Marketing Insider Group
FEBRUARY 18, 2021
Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. With web accessibility, anyone can interact online without barriers. It’s not only about expanding your audience. There are compliance mandates for this as well, so it’s not optional. The group of disabilities to prepare your website for consists of deafness, blindness, learning disabilities (e.g., dyslexia), behavioral disabilities, and
Spiralytics
FEBRUARY 14, 2021
In this day and age, investing in a digital marketing strategy is a must for. The post 30 Statistics That Prove Why Link Building Is Still Important in 2021 appeared first on Spiralytics Inc.
Neil Patel
FEBRUARY 16, 2021
Great copywriting can move mountains. Think about the last time you bought something — what was it that sold you on the product or service? The features, the benefits, or the price may have all played a part in your decision. But in reality, it was the copy that did the heavy lifting. After all, you wouldn’t have known about those amazing features or that killer price unless someone, somewhere spent time figuring out what would be most appealing to you and put it into words.
Content Marketing Institute
FEBRUARY 19, 2021
The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading → The post 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You appeared first on Content Marketing Institute.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Marketing Insider Group
FEBRUARY 18, 2021
The average human attention span is eight seconds long, which is shorter than that of a goldfish. This has proved itself to be a major challenge for marketing professionals everywhere. You have an eight-second window to attract and deliver value to readers before they become disinterested. And since we aren’t marketing to goldfish, we have to adjust our strategies in order to hook our audience.
Bannerflow
FEBRUARY 17, 2021
The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. The clearest is to satisfy consumer demand. The COVID-19 pandemic has accelerated the already-established decline of in-branch banking, creating the necessity to evolve or fail. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe.
Neil Patel
FEBRUARY 15, 2021
Every business needs to have an online presence. Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To see real results, you should invest in professional website design. A whopping 93% of people say they’d leave a website if it’s poorly designed, so the cost you incur from designing a quality website design is worth it.
Content Marketing Institute
FEBRUARY 18, 2021
You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading → The post Go Beyond Ego Bait and Create Roundups That Resonate appeared first on Content Marketing Institute.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Litmus
FEBRUARY 16, 2021
Back in 2019, we talked about the newest trend in creating subscriber trust: Brand Indicators for Message Identification , or BIMI, for short. Since then, we’ve updated that post because BIMI has grown in adoption and has a number of big names (like Google and Verizon Media) backing it as part of the spec’s working group. With every marketer looking to engender trust and create better subscriber experiences, now seemed like a good time to take another look at BIMI and—most importantly—walk throu
Duct Tape Marketing
FEBRUARY 19, 2021
6 Easy Ways to Optimize Your Facebook Business Page in 2021 written by John Jantsch read more at Duct Tape Marketing. With over 2 billion users on Facebook (and still climbing), Facebook should continue to be part of your overall marketing strategy to engage with current customers and reach new audiences. It seems as if there’s always some new feature on Facebook to conquer.
Neil Patel
FEBRUARY 15, 2021
Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where social media marketing shortcuts can prove useful.
Search Engine Journal
FEBRUARY 19, 2021
Google's John Mueller discusses the mindset for achieving natural backlinks The post Google Discusses Natural Backlinks via @martinibuster appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
illumin
FEBRUARY 16, 2021
Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special. Brands used Valentine’s Day as an opportunity to establish greater brand […].
Duct Tape Marketing
FEBRUARY 18, 2021
Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Oliver. In this episode of the Duct Tape Marketing Podcast , I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than just another form of content.
Neil Patel
FEBRUARY 17, 2021
As a business owner, you know your employees are vital to your company’s success. That doesn’t mean they always feel appreciated, however. Regular recognition at company meetings is essential, but so is making your appreciation public. Employee spotlights let you tell the world about top employees and explore their contributions to your company. Employee spotlights aren’t just a way to recognize and reward loyal, hardworking employees.
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