Hubspot Marketing

DECEMBER 12, 2018

Whether you're an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans grow 30% faster than those that don't. A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list includ

Finance 145

Finance Food Health Retail 145

Adobe Experience Cloud Blog

DECEMBER 14, 2018

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past behavior to intelligent solutions that improve decision making by analyzing reams of

Transform 134

Transform Thought Leadership Marketing Marketers 134

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. 1.

Advertising 111

Advertising Advertisers Marketing Marketers 111

Content Marketing Institute

DECEMBER 13, 2018

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy.

Pharmaceutical 111

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. You also want visitors to have a positive experience navigating your site — reading posts with ease, searching for topics of interest, and discovering other content that makes them excited to return. A WordPress blogging theme can help you achieve the exact look, feel, design, and layout you envision … without the need for coding.

Food 143

Food Fashion SEO Customer 143

Adobe Experience Cloud Blog

DECEMBER 10, 2018

Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses can expect turnover rates of up to 27%. That’s mainly because sales is hard (though not impossible). In other words, plan to give up easy street for an enormous opportunity.

Thought Leadership 133

Thought Leadership Communications Place Management 133

Neil Patel

DECEMBER 11, 2018

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. So, what should you do? Well, the first thing you need to do is adjust how you think about SEO.

Shipping 112

Shipping SEO User-Generated Price 112

Hubspot Marketing

DECEMBER 11, 2018

When I graduated college, I didn't have much prior work experience, besides a high school gig at a chocolate shop and a college internship at a publishing firm. However, I had something I believed made up for it -- hard and soft skills. Admittedly, some of these skills likely didn't stand out to recruiters as particularly impressive. "Facebook", for instance, is probably a skill I didn't need to include, seeing as I wasn't even applying for a social media position.

Communications 143

Communications Finance Copywriting Education 143

Adobe Experience Cloud Blog

DECEMBER 13, 2018

Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available , it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Content Marketing Institute

DECEMBER 11, 2018

? ? Have you ever wished you could see a year into the future? I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. (Although the ability to fly might be nice as well – it would sure cut down on all my business travel time and stress!).

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

DECEMBER 10, 2018

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […].

Marketing Strategy 112

Marketing Strategy Marketing Marketers 112

Sprout Social

DECEMBER 10, 2018

The greater your Instagram reach, the more eyes you can get on your brand’s visual content. Seems like a no-brainer, right? But in the face of the platform’s ever-changing algorithm , brands need to explore beyond traditional Instagram tips and best practices. Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way.

Real Estate 111

Real Estate Fashion eCommerce User-Generated 111

Adobe Experience Cloud Blog

DECEMBER 12, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it’s only a matter of time before it becomes a quadropoly.

Advertising 130

Advertising Advertisers Thought Leadership eCommerce 130

Content Marketing Institute

DECEMBER 10, 2018

Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”. Did you answer “career”? If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You list your recent jobs and what you accomplished at them. You send connection requests to current and past colleagues, along with peers in your professional circles.

Branding 111

Branding Whitepaper Thought Leadership User-Generated 111

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Hubspot Marketing

DECEMBER 13, 2018

A week without at least one pointless meeting is like getting accepted into Hogwarts. It’d be a dream come true, but sadly, it’ll probably never happen (don’t ever stop waiting for that owl to drop you your letter, folks!). Pointless meetings infest the workplace. In fact, Atlassian estimates that you’ll waste 31 hours in unproductive meetings each month.

Product 111

Product 111

Sprout Social

DECEMBER 10, 2018

What are SMART goals? SMART goals are S pecific, M easurable, A ttainable, R ealistic, and T ime-bound. Building SMART goals, and measuring progress towards them quarter over quarter, helps marketers of all kinds support professional growth and development, while improving brand performance. The process helps you laser focus, prioritize, boil it down to the one strategy, if you had to choose only one, to place your bet on.

Communications 111

Communications Place Management Branding 111

Marketing Insider Group

DECEMBER 10, 2018

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]. The post 10 Proven Ways to Reduce Your Bounce Rate appeared first on Marketing Insider Group.

Marketing 110

Marketing Marketers Content Marketing 110

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

B2C 102

B2C Content Marketing Education Customer loyalty 102

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Moz

DECEMBER 11, 2018

Posted by MiriamEllis. 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report.but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surpr

Non-Profit 91

Non-Profit SEO User-Generated Health 91

Sprout Social

DECEMBER 13, 2018

There are nearly 1 million franchise operations in the United States, employing about 9 million people. It’s a huge part of the US economy, raking in over $800 billion per year. Add in the rise of tech and digital marketing, and with that much bank up for grabs, franchise social media is a revenue channel that can’t be overlooked. What is a franchise?

Millennials 108

Millennials Management User-Generated Analytics 108

Marketing Insider Group

DECEMBER 12, 2018

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering $119 billion this holiday season, a strong digital marketing strategy is essential for all businesses. To prepare […].

Digital Marketing 107

Digital Marketing Marketing Marketers Marketing Strategy 107

Duct Tape Marketing

DECEMBER 11, 2018

4 Tips for Driving the Customer Journey with CRM written by John Jantsch read more at Duct Tape Marketing. As I’ve written about in the past , in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their individual journey.

Customer Journey 78

Customer Journey CRM Customer Place 78

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Litmus

DECEMBER 10, 2018

We know that sending a high volume of effective email campaigns is no small task, and juggling all the different tools you use to get an email out the door can be a hassle. That’s why we’re on a mission to seamlessly integrate Litmus with the tools you use most. Today, we’re excited to announce a new integration with Oracle Eloqua, giving you the ability to utilize the power of Litmus Email Previews without ever leaving the Oracle Eloqua Email Editor.

Product 60

Product Management Branding Customer 60

Rock Content

DECEMBER 13, 2018

Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everything, but most of all, they drive your words. And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities. Think back to the latest batch of commercials you watched.

Copywriting 58

Copywriting eBook Education Place 58

Marketing Insider Group

DECEMBER 11, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in […].

Transform 103

Transform Marketing Marketers Marketing Strategy 103

Duct Tape Marketing

DECEMBER 8, 2018

Weekend Favs December 8 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Management 69

Management Customer Marketers Marketing 69

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Litmus

DECEMBER 13, 2018

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: Why most email review and approval processes are inefficient (and what you can do to fix them).

Whitepaper 58

Whitepaper Email Marketing Analytics Branding 58

Bannerflow

DECEMBER 13, 2018

Dynamic content is a fairly new phenomenon in display advertising. Indeed, there is some confusion across the industry as to its exact meaning and its application. So let us simplify it for you. The term ‘dynamic’ refers to the adaptability of your advertising. Each banner ad can be tailored depending upon geolocation, behavioural, demographic as well as much more.

Advertisers 58

Advertisers Advertising Place Price 58

Marketing Insider Group

DECEMBER 11, 2018

By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have […]. The post Say Something New: 10 Ways to Justify Original Research appeared first on Marketing Insider Group.

Content Marketing 101

Content Marketing Marketing Marketers 101

Duct Tape Marketing

DECEMBER 12, 2018

Finding Success and Happiness as a Company of One written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Jarvis. Podcast Transcript. This week, my guest on the Duct Tape Marketing podcast is Paul Jarvis. A writer and designer, Jarvis has worked with companies like Mercedes-Benz and Microsoft, sports giants like Shaquille O’Neal, and entrepreneurs like Marie Forleo.

Transform 58

Transform Education Marketing Marketers 58

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing