Content Marketing Institute
APRIL 5, 2023
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
Heidi Cohen
APRIL 3, 2023
Do you understand Gen Z and what this new buying group means for your marketing? This article contains the information, charts and tips you need to succeed. The post Gen Z Marketing: What You Need to Know (Charts Included) appeared first on Heidi Cohen.
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Search Engine Land
APRIL 6, 2023
This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph. The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. The quote is an attempt to convey that Google understands things and is no longer a simple keyword detection algorithm.
Marketing Sherpa
APRIL 4, 2023
Here are answers to questions SuperFunnel Cohort members put in the chat of recent MEC200 and MEC300 LiveClasses for ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel (feel free to register at that link to join us for an upcoming MECLABS LiveClass).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Lynton Web
APRIL 6, 2023
There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. The downside? It takes a minute to see results. If you want to boost your efforts, paid media is the way. In this blog, we’ll discuss the benefits of using paid media and share some examples of when to inject paid media into your inbound efforts.
Buffer Marketing
APRIL 6, 2023
LinkedIn has a reputation for being a professional networking platform where users can learn about the latest industry trends. This is because, unlike other social channels, LinkedIn revolves around helping its members stand out and attract potential employers. But these days, I’ve found myself scrolling through LinkedIn more than ever before as it has grown from simply a job site into an active and thriving social platform.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Chief Martec
APRIL 5, 2023
It’s springtime, in the Northern hemisphere, and tech stacks are blooming. Zylo, a SaaS management platform that manages over 30 million SaaS licenses for its customers — more $30 billion in SaaS spend under management — just released their 2023 SaaS Management Index report. It shares aggregate statistics across all of their customers’ SaaS tech stacks.
Neil Patel
APRIL 5, 2023
Do you ever feel like you can’t compete with your rivals? Then I’ve got some good news for you: There’s no need to be afraid of your competitors. I know it’s easy to look at them and their mega-successful campaigns and think you’ll never be like some of these companies. That’s where you’re wrong. Why? Well, their success validates your ideas. If your competitors are doing well, it shows there’s a market, right?
Content Marketing Institute
APRIL 4, 2023
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.
Ann Handley
APRIL 7, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * Above is a screenshot of a video I posted recently on LinkedIn announcing earliest-bird pricing for the MarketingProfs B2B Forum. The captions you see below my face are robo-generated.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Aspiration Marketing
APRIL 6, 2023
Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation. But before you hit the "broadcast" button, an important aspect to consider is identifying the right prospects to attend your webinar.
Calvyn Lee Blog
APRIL 5, 2023
Marketing has come a long way from just having one channel for advertising. With the advancement of technology, the internet has opened various opportunities for businesses to reach out to their target audience through different channels. Here, we will discuss the importance of paid earned shared owned media (PESO) in generating leads and how they can work together to create a well-rounded online marketing campaign.
Hubspot Marketing
APRIL 6, 2023
Sitemaps are one of SEO's oldies but goodies. In fact, they're one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old pages much more quickly. In a nutshell: you can't live without 'em.
Search Engine Journal
APRIL 1, 2023
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable insights now need to be thoroughly updated in this era of constant change.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Aspiration Marketing
APRIL 4, 2023
CSAT (Customer Satisfaction) Surveys are a tool used by businesses to measure the satisfaction of their customers with the products or services they receive. These surveys provide valuable insights into how customers feel about their experience with a company, allowing businesses to identify areas of improvement. The HubSpot Service Hub enables users to easily create and use CSAT surveys, opening them to a world of opportunities.
Martech
APRIL 6, 2023
Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it?
Hubspot Marketing
APRIL 5, 2023
Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. That’s if a hiring manager even makes it to your resume, of course. With an increasingly competitive pool of candidates, we have compiled steps to help you craft a career objective that will enable your resume to stand ou
Search Engine Journal
APRIL 4, 2023
Google's John Mueller explains the search engine's approach to crawling iframes and provides SEO recommendations for iframe content visibility. The post Google & iFrames: Debunking Myths, Understanding SEO Impact appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Aspiration Marketing
APRIL 7, 2023
Content distribution is how you provide content to your audience using various channels and media formats. You should do the research and document a plan for where and how you will publish and promote your content before you start producing said content.
Neil Patel
APRIL 1, 2023
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.
Search Engine Land
APRIL 4, 2023
Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new feature and options enable you to define conversions using regular expressions (regex) for web data streams.
Hubspot Marketing
APRIL 3, 2023
Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we've conducted a bi-annual survey of 600+ U.S. consumers to better understand how adults spend their money.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
APRIL 5, 2023
Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs.
Search Engine Journal
APRIL 3, 2023
Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel. The post How To Create And SEO Optimize Your YouTube Channel appeared first on Search Engine Journal.
Businesses Grow
APRIL 3, 2023
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. There wasn’t any timeframe specified … they were just predictions about “the future.” I thought it would be fun to give myself a report card and see how
Sprout Social
APRIL 4, 2023
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? One way is through brand advocacy.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot Marketing
APRIL 7, 2023
Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. Considering the fact that the top 3 Google search results get 54.4% of all clicks , SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. With SERP features becoming ever-present, understanding how they work and how to maximize them has never been more essential.
Search Engine Journal
APRIL 7, 2023
Check out the highlights from Google's latest Search Off The Record podcast discussing website launches, preventing staging site indexing, and domain name choices. The post Google On Staging Sites & Preventing Accidental Indexing appeared first on Search Engine Journal.
Search Engine Land
APRIL 6, 2023
Stop reading. Now. Go open Google Analytics. Click on Behavior , then sort by Top Content , and add a Secondary dimension for google / organic. Now, what do you see? If you’re like most websites, the top trafficked pages are also often at least 12 months old. That means three things: Traffic is a lagging indicator, a byproduct of previous output.
Martech
APRIL 5, 2023
Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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