Adobe Experience Cloud Blog

DECEMBER 15, 2016

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving. The first step to a modern keyword strategy is understanding the user intent behind target keywords.

Logistics 134

Logistics Thought Leadership SEO Communications 134

Sprout Social

DECEMBER 13, 2016

Learning how to measure social media success all begins with your core goals and what your business wants to achieve. Nobody but you can determine your own success without some sort of end goal in mind. For several brands on social media, goals revolve around increased engagement, new followers, faster response times or listening to social conversations more thoroughly.

Branding 100

Branding Analytics Management Customer 100

Marketing Insider Group

DECEMBER 11, 2016

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […]. The post The Future of Social Media appeared first on Marketing Insider Group.

Promotion 97

Promotion Marketing Marketers 97

Duct Tape Marketing

DECEMBER 13, 2016

Page One on Google Is Your New Business Card written by John Jantsch read more at Duct Tape Marketing. Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most awesome thing since people started using the word awesome – Google you they will and what they find is all p

Real Estate 76

Real Estate PR Management Shipping 76

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

DECEMBER 14, 2016

Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. And with annual performance reviews just around the corner for many, career advancement might be on your mind. However, getting where you want to go professionally has become increasingly more challenging. Self-Promotion is Self-Preservation.

Promotion 134

Promotion Thought Leadership Place Customer 134

Sprout Social

DECEMBER 12, 2016

You might not have the budget of Nike, but don’t let that limit your Instagram marketing strategy. With these Instagram tips for setting up your account for success and large brand marketing, you’ll come away with some fresh ideas. According to the Q3 Sprout Social Index , 57% of customers are annoyed by too many promotions on social media. And when 41% will unfollow because of a brand sharing irrelevant information, you need to make sure you’re paying attention to your audience.

Branding 94

Branding Promotion Marketing Strategy Customer 94

Duct Tape Marketing

DECEMBER 15, 2016

Inspire Positive Conversations Behind Your Back written by Guest Post read more at Duct Tape Marketing. Today everybody can publicly give a thumbs up or down to each customer experience. Whether you’re an Uber driver or a brain surgeon, you have to accept that online reviews are now built into the buying process. While negative reviews can certainly impact business, it’s second only to having none at all.

Social Media Marketing 74

Social Media Marketing Customer Product Personalized Marketing 74

Adobe Experience Cloud Blog

DECEMBER 12, 2016

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Social Media Marketing 134

Sprout Social

DECEMBER 15, 2016

Here at Sprout Social, reading really is fundamental. Good books teach us about our craft, inspire us to be better leaders and even allow us to fall into escapist fantasies during our cold winter commutes. As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Here are some of their top picks in engineering as well as a few fiction and nonfiction options to mix things up.

Entertainment 58

Entertainment Communications Management Product 58

Marketing Insider Group

DECEMBER 14, 2016

As we near 2017, marketers have to juggle more than ever. With quickly evolving content trends, hundreds of content and social media tools to evaluate, the delicate balance of internal and external resources, and many other competing interests—content marketing can get overwhelmingly complex. For some marketers muddled in the industry, frustrations are running high and […].

Content Marketing 95

Content Marketing Marketing Marketers 95

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

DECEMBER 14, 2016

Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Josh Steimle. The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100.

CMO 67

CMO Marketing Marketers Price 67

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality.

Education 104

Education Branding Thought Leadership Marketing Automation Platform 104

Sprout Social

DECEMBER 16, 2016

Agency work isn’t easy. Strategizing, managing and executing a brand’s social and digital marketing initiatives requires a deep understanding of your client’s industry and audience. This week at #SproutChat , we were joined by Sprout All Star , Brooke B. Sellas. In addition to starting her own boutique agency, B Squared Media , Brooke is a marketing and social media consultant and an adjunct for consumer behavior at The City University of New York (CUNY).

Digital Marketing 50

Digital Marketing Management Branding Marketing 50

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Running a small or medium sized enterprise can be a really tough affair. Your marketing needs are as real and urgent as those of any multinational, […]. The post How to Plan Your Content Marketing Calendar appeared first on Marketing Insider Group.

Content Marketing 91

Content Marketing Marketing Plan Marketing Marketers 91

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Communications

Duct Tape Marketing

DECEMBER 10, 2016

Weekend Favs December 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Product 60

Product Marketing Marketers 60

Rock Content

DECEMBER 14, 2016

2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lots and lots of layoffs), reinvention and reorganization. Why? Because very few have cracked the code on how to make digital news profitable. . Publishers are facing two major issues when it comes to turning digital news into dollars: People assign low monetary value to digital news because so much of it is available for free.

Non-Profit 47

Non-Profit Advertising Advertisers Health 47

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. It makes it easier for us to distill and present valuable data and insight to internal stakeholders.

Digital Marketing 46

Digital Marketing Management Marketing Marketers 46

Marketing Insider Group

DECEMBER 14, 2016

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. This means taking a closer look at your current process and making improvements based on what you see behind the scenes. From the top of the funnel where visitors get converted […]. The post Are Your Lead Conversion Rates Above Average?

Marketing 89

Marketing Marketers Content Marketing 89

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. The night before the event began, Terminus hosted the #ABMies awards ceremony, with opening remarks from Sangram Vajre , CMO and Co-founder of Terminus and Founder of #FlipMyFunnel, a moving presentation from the non-profit organi

Thought Leadership 134

Thought Leadership Non-Profit Transform CMO 134

Hubspot Marketing

DECEMBER 12, 2016

Agency websites can be kind of intimidating. They're meticulously styled. They make bold declarations. And they're not always extremely straightforward. To a prospect seeking out a new agency partner, it can all be a little overwhelming. It's easy to wonder: Who are the real people behind all the smoke and mirrors? Adding a "Meet the Team" page or section to your website is an easy, effective way to give your business a accessible face.

Management 129

Management Place Customer Marketing 129

Sprout Social

DECEMBER 14, 2016

In order to drive in-store traffic offline, nowadays you have to execute your strategy online. It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Change isn’t a bad thing–it’s quite the opposite.

Retail 110

Retail Shoppers Energy Market Research 110

Marketing Insider Group

DECEMBER 13, 2016

If you’re still producing content on a whim, then good for you! At least you’re producing content. But if you’re just banging-out the occasional blog post because you “had an idea” or just conjured-up the motivation, then now is a good time to create a content calendar. A content calendar is simply a schedule (often […]. The post How to Create a Content Calendar for Better SEO appeared first on Marketing Insider Group.

SEO 89

SEO Marketing Marketers Search Marketers 89

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

DECEMBER 16, 2016

How Customer Insight Can Boost Referral Marketing Effectiveness written by Guest Post read more at Duct Tape Marketing. We all know that word-of-mouth is one of the best drivers of new customers. The problem is, most referral marketing systems are based on best-practice advice that quickly becomes stale. But referral marketing is important. According to research conducted by Heinz Marketing, 71% of companies report a higher number of conversions with a referral program.

Customer 73

Customer Customer loyalty Marketing Marketers 73

Hubspot Marketing

DECEMBER 14, 2016

Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.

PR 134

PR Customer Journey Customer Acquisition Marketing 134

Marketing Insider Group

DECEMBER 13, 2016

Guerrilla marketing is no cake walk. Some of the best guerrilla campaigns in the recent years were extremely sophisticated, synchronized efforts that made use of outdoor, print, digital, interactive, social, mobile, and even on-ground activities. Some of these campaigns are omnichannel and have a dedicated website, app, and digital resources to assist.

Marketing 88

Marketing Marketers Marketing Strategy 88

Marketing Insider Group

DECEMBER 13, 2016

Has it ever occurred to you that some of your outreach messages were labeled as “Spam” by your prospect customers? (Even if you weren’t spamming them, of course.) When you think about the amount of money that you missed due to your prospects clicking the spam button, you can’t help but feel annoyed at how […]. The post Effective Marketing Strategies That Spammers Will Never Use appeared first on Marketing Insider Group.

Marketing Strategy 87

Marketing Strategy Marketing Marketers Customer 87

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

DECEMBER 16, 2016

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Whether you’re focus is more in design or writing or both, ideas on demand are tough. Boxes are everywhere. Same with foxes. Want to be more creative? Think like […]. The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group.

Marketing 87

Marketing Marketers Content Marketing 87

Marketing Insider Group

DECEMBER 10, 2016

We assume creativity has to be big. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work. But what if to get all that, we need to think smaller? Today, we go outside our echo chamber with James Miller, creator of the project A […]. The post Creativity Doesn’t Mean Big (So Stop Making Excuses) appeared first on Marketing Insider Group.

Marketing 85

Marketing Marketers Content Marketing 85

Marketing Insider Group

DECEMBER 12, 2016

Today’s buyers and consumers are fully in control of their customer journey and online experiences. With the proliferation of content marketing and branded content platforms, the challenge for marketers has shifted from how to create the content their audience actually wants to read and share, to how to break through the digital and social noise. […].

Content Marketing 83

Content Marketing Customer Journey Marketing Marketers 83

Marketing Insider Group

DECEMBER 15, 2016

When it comes to lead generation, producing a high volume of leads is not enough. While volume in itself is good, quantity is useless if you don’t know how to identify and separate the good, the bad, and everything in-between. When it comes to sourcing new customers, you have to remember that not all leads […]. The post Best Ways to Approach Lead Scoring appeared first on Marketing Insider Group.

Customer 82

Customer Marketing Marketers Content Marketing 82

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Communications