Neil Patel
DECEMBER 24, 2020
Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.
Content Marketing Institute
DECEMBER 24, 2020
Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.
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Hubspot Marketing
DECEMBER 21, 2020
Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. At HubSpot, we know the struggle.
Marketing Insider Group
DECEMBER 21, 2020
Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
DECEMBER 23, 2020
“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.
Content Marketing Institute
DECEMBER 23, 2020
As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading → The post Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021 appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
DECEMBER 22, 2020
For many e-commerce companies, the standard holiday marketing campaigns aren’t working in 2020. Big doorbuster sales, pictures of family gatherings, and the overwhelming sense of shared joy just don’t reflect many of the people in your audience. That’s made holiday campaigns, especially Digital Marketing and e-commerce, tough to create for this unique season.
Neil Patel
DECEMBER 21, 2020
Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in business, there are pros and cons to using print on demand. However, the many opportunities available with print on demand services are almost limitless. Putting your creativity to work, you may find print on demand is a great way to supplement, experiment with, or support your business goals.
Content Marketing Institute
DECEMBER 22, 2020
Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading → The post 8 Lessons on How to Steer Your Content Through Chaos appeared first on Content Marketing Institute.
Duct Tape Marketing
DECEMBER 22, 2020
2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I am expanding on the theme of the trend I started last week. In my work, I spend a good deal of time with those in the marketing field, marketing consultants, coaches, agencies, and the like.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Moz
DECEMBER 20, 2020
Posted by R0bin_L0rd Preface. The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. If you’re confident you’ve already covered your bases, feel free just to skip to the advanced section , I just feel it’s important to go through some of the basic st
Neil Patel
DECEMBER 21, 2020
You might be familiar with A.I. and what it can do. You might not know that there is a subset of it that plays a vital part in digital marketing. It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence.
Content Marketing Institute
DECEMBER 21, 2020
Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team. Continue reading → The post Stop These Reporting Mistakes and Win Budget Support for Content Marketing appeared first on Content Marketing Institute.
illumin
DECEMBER 21, 2020
This has been a game changing year at AcuityAds, when we have set new records for ourselves and forging critical industry partnerships to secure our future in ad tech. In the following, we’d like to recap the highlights of the year that helped our company stand out from the crowd. In case you’d like to […]. The post AcuityAds Investor Top 10 of 2020 appeared first on AcuityAds Inc.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Litmus
DECEMBER 22, 2020
Litmus Live—our annual events devoted to all things email—looked a lot different this year. While we started off 2020 with big plans for in-person events, we had to completely rethink how we ran events in order to keep everyone safe during the COVID-19 pandemic. So, what’s usually three conferences later on in the year turned into monthly online events dubbed Litmus Live Day (and a full week in September!).
Neil Patel
DECEMBER 22, 2020
To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.
Rock Content
DECEMBER 21, 2020
Browsing the web is increasingly common to everyone’s routine, but there are still risks when using the internet. Unfortunately, not every user is online to work, have fun, or deal with everyday issues. Cyber attacks still common and hackers are always looking to change their ways of getting confidential information. The many types of malware are one of these methods.
Zumvu
DECEMBER 23, 2020
In business, when we employ a certain resource, we are always hopeful that the said resource will help us thrive, grow and reach out to a higher and wider audience with much ease.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
DECEMBER 23, 2020
Email marketing is a team effort. So is building and growing a company devoted to helping email marketers send better campaigns. While you’ve seen most of us from the Marketing Team on webinars, in your inbox , or right here on the Litmus blog, there are a ton of other people working behind the scenes to ensure our customers can accomplish their email marketing goals.
Neil Patel
DECEMBER 22, 2020
Wouldn’t it be nice if you could see your website through Google’s eyes? We all know the fine details of Google’s algorithm are a closely kept secret. At the same time, we have a lot of information about the aspects Google deems important when judging a website. What’s more, Google offers us a host of free tools designed to help us improve our websites—and one such tool is Google Lighthouse.
Sales Force: CMO
DECEMBER 22, 2020
The marketing and advertising industries are being influenced by consumer demands for greater privacy and data control, as well as impending artificial intelligence (AI) regulation. Kathy Baxter shares how Salesforce builds trusted AI into marketing automation software. We are in a crisis of trust. According to Salesforce’s State of the Connected Customer , 92% of consumers believe there is a moderate to major need for companies to improve their trustworthiness, and 61% reported that it’s diffic
Zumvu
DECEMBER 20, 2020
While moving through life we often come across certain situations that require legal actions. At such times, we need someone whom we can trust and can be our legal representative also.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot Marketing
DECEMBER 24, 2020
Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). So it's no surprise that a substantial amount of SEO advice centers on keywords: Doing your research can help you select and rank for top-performing keywords in your market, in turn boosting user engagement and increasing total sales.
Neil Patel
DECEMBER 23, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Interested in customer relationship management (CRM) software that’s free forever? You’ve got options. This is not a typo. Free means no cost. Forever means no time limit. I hope you’re sitting down, because there’s more shocking news.
Moz
DECEMBER 21, 2020
Posted by MiriamEllis. Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed.
Zumvu
DECEMBER 22, 2020
Did you ever write brilliant, informative, and engaging content, but once you decided to share it with your audience it failed to convert? We’ve all been there.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Rock Content
DECEMBER 23, 2020
At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. However, when we realize the importance of referrals from other pages to the success of ours, we experience a change in perspective on external links — one of the most important factors of a link building strategy.
Neil Patel
DECEMBER 20, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Webcasting has quickly become a popular large-scale communication tool in the digital era. It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide. Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more.
Marketing Insider Group
DECEMBER 22, 2020
Successful blogging is about more than just great writing. Publishing a blog post without images is like serving a meal without seasoning. The main ingredients might be there, but your audience won’t come back for seconds. Crafting the perfect blog design for success means ensuring each of your posts is illustrated with images and videos to complement the text, provide more visual interest, and make your post more attractive and accessible when scanned quickly.
Zumvu
DECEMBER 22, 2020
Losing your small business can be a big blow both financially and emotionally, but it’s important to learn ways to cope and recover so you can start fresh.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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