Hubspot Marketing

NOVEMBER 12, 2018

It's a well-known fact that colors can influence mood -- consider how you feel differently when you enter a bright orange room, versus a muted gray. But did you know color also plays a major factor on your customer's first impressions of your brand? People generally make up their minds on how they feel about a product within the first 90 seconds -- and about 62-90 percent of their assessment is based on colors alone.

Promotion 142

Promotion Branding Product Customer 142

Adobe Experience Cloud Blog

NOVEMBER 13, 2018

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been clicked. Often, these were narrowed down to specific business targets at the same corporate domain within a customer’s database.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Marketing Insider Group

NOVEMBER 12, 2018

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […]. The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group.

Digital Marketing 112

Digital Marketing Content Marketing New Technology Marketers 112

Sprout Social

NOVEMBER 15, 2018

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint.

Customer 111

Customer PR Communications Customer Journey 111

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hubspot Marketing

NOVEMBER 16, 2018

Year after year, WordPress ranks as one of the top website building tools available. This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. If you’re looking to build a site on WordPress, one of the first questions you may find yourself asking is, “What’s the difference between WordPress.org and WordPress.com?”.

Price 141

Price Management Social Media Marketing Customer 141

Adobe Experience Cloud Blog

NOVEMBER 14, 2018

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads that were clicked, to email newsletters tailored to a specific segment of subscribers.

Personalized Marketing 134

Personalized Marketing Direct Mail Thought Leadership Marketers 134

Bannerflow

NOVEMBER 15, 2018

Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH) networks are expanding digital signage as fast as they can. The trends defined in this article are some of the most important. Building on the success of OOH. Out-of-home advertising offers a brand safe environment, with unparalleled viewability.

Advertising 108

Advertising Advertisers Real Estate Analytics 108

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads.

Content Marketing 107

Content Marketing Whitepaper Customer Journey Education 107

Adobe Experience Cloud Blog

NOVEMBER 15, 2018

SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw customers in and keep them coming back for more. You’re competing against a lot of other things vying for your customers’ attention. It’s hard to pinpoint an exact number of small businesses because the number is forever changing, but there are over 28 million small businesses in the United States alone.

Customer 133

Customer Real Estate Thought Leadership Customer loyalty 133

Traackr

NOVEMBER 12, 2018

With the integration of Twitch, Traackr provides influencer discovery and influencer analytics for game developers seeking to build relatinoships with gamers.

Analytics 106

Analytics 106

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

NOVEMBER 15, 2018

Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. I am to fix that and I started with my class at […]. The post The Role of Marketing in Prototyping: Creating Prototypes with POP appeared first on Marketing Insider Group.

Marketers 104

Marketers Marketing Product Marketing Strategy 104

Content Marketing Institute

NOVEMBER 16, 2018

Search is one of the most vital – and misunderstood – components of a content distribution strategy. The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance. As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities

SEO 106

SEO Health Content Marketing Branding 106

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name. AOL’s course of action was to immediately shut down access to all members’ data and hire an integrity assurance officer.

Thought Leadership 133

Thought Leadership Law Marketers Marketing 133

Duct Tape Marketing

NOVEMBER 13, 2018

How to Build A Website that Generates Leads written by John Jantsch read more at Duct Tape Marketing. In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your company.

Whitepaper 78

Whitepaper User-Generated SEO Place 78

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

NOVEMBER 14, 2018

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? As you sit on that ungodly crinkly white paper reading last July’s People magazine, you have a basic understanding of what will happen when […]. The post Battling Back Against Marketing Malpractice appeared first on Marketing Insider Group.

Whitepaper 97

Whitepaper Marketers Marketing Marketing Strategy 97

Content Marketing Institute

NOVEMBER 13, 2018

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. Ruth Carter – internet, intellectual property, and business attorney – talks to CMI’s Chief Content Officer magazine about how marketers should adapt to a world far less forgiving and far more skeptical of the ways we capture and use data.

Law 96

Law Education Content Marketing Customer 96

Adobe Experience Cloud Blog

NOVEMBER 16, 2018

When it comes to marketing, times have changed. From advertising to public relations, digital has taken over. Hiring and keeping talent is more difficult and the use of consultants has risen, making capacity planning hard. The growth of project-based work is complicating team utilization and pipeline forecasting for in-house marketing teams and agencies.

Thought Leadership 131

Thought Leadership Price Management Advertising 131

Duct Tape Marketing

NOVEMBER 14, 2018

How Human Connection Elevates Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Seth Godin. Podcast Transcript. This week on the Duct Tape Marketing podcast, I welcome back Seth Godin. A marketing expert and best-selling author of 19 books, Godin stops by to discuss his latest title, This is Marketing: You Can’t Be Seen Until You Learn to See.

Marketers 74

Marketers Marketing Branding 74

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Marketing Insider Group

NOVEMBER 14, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At the risk of being a buzz killer, there is something amiss about […]. The post The Impact Of Buyer Transformation On Marketing 2020 appeared first on Marketing Insider Group.

Transform 94

Transform Marketers Marketing Customer 94

Content Marketing Institute

NOVEMBER 14, 2018

? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowes

SEO 92

SEO Pharmaceutical Content Marketing Marketing Strategy 92

Litmus

NOVEMBER 16, 2018

Our yearly series of conferences on all things email—Litmus Live—has come to an end. It’s been a whirlwind across three cities, with dozens of speakers and over a thousand attendees. While it’s always bittersweet to close out Litmus Live for the year, it’s exciting to get back to work and start implementing some of the amazing ideas seen on stage. The talks at Litmus Live 2018 ran the gamut.

Direct Mail 72

Direct Mail Email Marketing Communications Marketing Strategy 72

Duct Tape Marketing

NOVEMBER 10, 2018

Weekend Favs November 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Branding 68

Branding Customer Marketing Marketers 68

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Marketing Insider Group

NOVEMBER 13, 2018

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success. […]. The post Transform Your Customer Success Journey and Accelerate Growth appeared first on Marketing Insider Group.

Transform 91

Transform Customer Customer Acquisition Marketers 91

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!

SEO 66

SEO Food Promotion Product 66

Zumvu

NOVEMBER 15, 2018

The fact that we live in the digital age has made a lot of marketers focus all their efforts on online marketing tactics. There is no denying that your website is your storefront and the main source of relevant content.

Marketers 52

Marketers Marketing 52

Bannerflow

NOVEMBER 16, 2018

It used to be that December marked the beginning of the Christmas period (those were the days!). Now, it seems planning for festive campaigns begins December 26th and the marketing soon after. Yet, using a creative management platform (CMP) for your display advertising means there’s no hurry to join the herd. Design, scale, and publish campaigns in days rather than weeks.

Advertising 45

Advertising Advertisers Affiliate Marketing eCommerce 45

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers

Marketing Insider Group

NOVEMBER 12, 2018

“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money. Unemployment, at the time of this […]. The post Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond appeared first on Marketing Insider Group.

Digital Marketing 89

Digital Marketing Law Marketers Marketing 89

Moz

NOVEMBER 12, 2018

Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for.

User-Generated 58

User-Generated Health SEO Product Marketing 58

illumin

NOVEMBER 13, 2018

Your customers aren’t one-dimensional and they can’t be defined or categorized by one single characteristic. For example, just because someone likes hiking, doesn’t mean they four wheel. A baseball fan, may not actually like beer. Not all mom’s bake and drive minivans, and not all 20 something’s care about the same things. If you try to market to someone that way, it falls flat, you end up communicating to a flimsy stereotype, instead of a real person.

Advertising 40

Advertising Advertisers Communications Branding 40

Bannerflow

NOVEMBER 16, 2018

It used to be that December marked the beginning of the Christmas period (those were the days!). Now, it seems planning for festive campaigns begins December 26th and the marketing soon thereafter. Yet, using a creative management platform (CMP) for your display advertising means there’s no hurry to join the herd. Design, scale, and publish campaigns in days rather than weeks.

Advertising 40

Advertising Advertisers Affiliate Marketing eCommerce 40

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding