Content Marketing Institute
JULY 19, 2023
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
Rock Content
JULY 15, 2023
Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We are sure you know that. But it is also a really broad concept, with plenty of different tools and approaches to turn theory into action. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget?
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CMO Network
JULY 18, 2023
Modern marketers: Don't just react to data. Take a process-oriented approach, understand root causes, and develop effective long-term solutions.
Practical eCommerce - Marketing
JULY 19, 2023
Google sometimes co-mingles ads for brand and non-brand queries. The new settings ensure traffic and reporting are funneled to the right campaigns. The post Google Ads Improves Brand Settings appeared first on Practical Ecommerce.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Six & Flow
JULY 19, 2023
Before you can launch any inbound marketing campaigns, you must first ensure your inbound marketing strategy clearly indicates who your segmented audience group is. These are not just the audience groups that your company wants to target, but rather the ones that you should target. This crucial step is rooted in deep research, understanding, and analysis, and it forms the strategic backbone of everything you do.
yorCMO
JULY 18, 2023
With marketing, you don't need a massive budget to get the results you need and want. All success takes is the right strategies and a bit of creativity. With those two things, you can get the most out of any budget you’re given. The post Why Marketing Matters – No Matter The Size Of The Budget appeared first on yorCMO.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 17, 2023
With Google Analytics 4 (GA4) getting decidedly mixed reviews (see here , here , here and here for details), it may be time to consider using a different program. For startups and small companies, we’ve already put together a list of 15 low-cost alternatives to GA4. Today we are looking at digital analytics systems for large businesses. This is an alphabetical list of well-known web analytics systems with enterprise-level capabilities.
Sachs Marketing Group
JULY 17, 2023
Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings. Do you feel like your content marketing isn’t delivering the results you’d hoped for?
Litmus
JULY 18, 2023
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.
Aspiration Marketing
JULY 19, 2023
In a world where the highly competitive job market, holding onto your best employees can make or break an organization's success. The key to achieving long-term success and staying ahead of the game is to focus on engaging and retaining top talent. Retaining top talent is crucial in today's fiercely competitive job market, and a company's employer branding strategy is critical to achieving this.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
JULY 19, 2023
It was halftime during one of my 7th-grade football games. And we were losing 14 - 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. Suddenly, it was game over. That's when our assistant coach burst into our circle and shattered our pity party, delivering one of the best motivational speeches I've heard to this day.
Search Engine Journal
JULY 19, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
Search Engine Land
JULY 17, 2023
SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Google’s Search Generative Experience. Oh, and the end of Universal Analytics, just to name a few.
Aspiration Marketing
JULY 18, 2023
In today's highly competitive business landscape, delivering exceptional customer service is crucial for success. Happy and satisfied customers become loyal advocates and contribute to long-term business growth. Enter HubSpot Service Hub, a powerful solution designed to revolutionize customer service and support. As part of the comprehensive HubSpot platform, Service Hub offers a range of features and functions tailored to address common service challenges.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
JULY 18, 2023
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry.
Businesses Grow
JULY 17, 2023
The Marketing Companion podcast recently had its tenth birthday. On the anniversary show, I commented that I could think of nothing more boring than an episode wallowing in the past for an anniversary, so I didn’t do anything to mark the moment. I would rather keep moving forward. But I realized that I had overlooked an opportunity to teach. After all, my show beat the odds, by a lot.
Search Engine Land
JULY 21, 2023
ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts. This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic. These words and phrases are often not found using traditional keyword tools, so this could be your new secret keyword weapon.
Aspiration Marketing
JULY 20, 2023
Webinars --the ultimate marketing tool for the modern business, where you can engage with your audience live and showcase your expertise while promoting your products or services. But how do you measure success? There's no point hosting a webinar if you can't track its effectiveness, right? Tracking and analyzing metrics is critical to optimizing your webinar marketing efforts.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
JULY 17, 2023
Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok.
Martech
JULY 20, 2023
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.
Search Engine Land
JULY 21, 2023
Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will also prove useful for anyone struggling with a misrepresentation suspension or warning.
Rock Content
JULY 15, 2023
Rising to the top of the SERPs and building an incredible brand you can be proud of are about more than making sure all the little details and technical aspects of your SEO approach are correct. Incredible content that resonates with your audience and attracts the trust of search engines is the heartbeat of any digital marketing strategy. But you can’t simply guess what will work and produce content at random if you’re serious about getting results.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot Marketing
JULY 21, 2023
The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one.
Martech
JULY 19, 2023
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. She’s done everything from cold calling to cutting-edge B2B marketing. (Interview edited for length and clarity.) Q: How did you get to where you are today?
Search Engine Land
JULY 17, 2023
Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission. This article will provide an overview of why setting specific goals is essential and how it helps push you forward and direct your SEO efforts.
Search Engine Journal
JULY 17, 2023
Wix AI Site Generator can create an entire website, including text and images. It also analyzes business trends and suggests strategies The post Wix AI Site Generator Creates Entire Website: Images, Text – Everything appeared first on Search Engine Journal.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Content Marketing Institute
JULY 18, 2023
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
Martech
JULY 21, 2023
HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams.
Search Engine Land
JULY 19, 2023
Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of
Search Engine Journal
JULY 21, 2023
Google's Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. The post Google’s On Domain Name Selection: Branding Over Keywords appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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