Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence.

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Transform Thought Leadership Health Event Marketing 174

The CMO Survey

JUNE 18, 2020

Covid-19 has accelerated the adoption of digital tools among companies and customers. Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S. companies.

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Search Engine Journal

JUNE 15, 2020

Leverage Google My Business to give your content (and SEO) a boost. Here are tips and tools to help promote your business with GMB. The post How to Use Google My Business to Boost Your Content & SEO via @sallworth appeared first on Search Engine Journal.

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SEO Promotion Content Marketing Marketing 145

Content Marketing Institute

JUNE 18, 2020

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. But their feelings? It’s probably the most important information we can receive right now. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 144

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.

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Video Marketing Marketing Strategy Entertainment Marketing 144

Hubspot Marketing

JUNE 17, 2020

I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up.

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Price Online Buyers Digital Buyers Shipping 142

Content Marketing Institute

JUNE 16, 2020

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading → The post 3 Keyword Research Trends to Get Your Content Seen appeared first on Content Marketing Institute.

SEO 141

SEO Content Marketing Marketing Marketers 141

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? The short answer is a resounding “yes.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected.

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Law Marketing Marketers User-Generated 132

Hubspot Marketing

JUNE 18, 2020

You know the expression, "What you see is what you get" ? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won't render.

Email Marketing 139

Email Marketing Analytics Branding Marketing 139

Search Engine Journal

JUNE 18, 2020

The value of content shouldn't be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective. The post Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1 appeared first on Search Engine Journal.

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SEO Customer Analytics Content Marketing 125

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

JUNE 17, 2020

How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading → The post How to Optimize Your How-to and List Posts appeared first on Content Marketing Institute.

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SEO Content Marketing Marketing Marketers 139

Diggity Marketing

JUNE 19, 2020

Thanks for this article. I have two questions. 1. Do you link to the exact post (inner page) on your social post that you want to rank for or the page. E.g Facebook.com/mattdiggity/trust-pulling or Facebook.com/mattdiggity. 2. When linking to your social profile, what type of anchor text do you use.

SEO 100

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Sprout Social

JUNE 16, 2020

As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. Besides building our a thorough content strategy , how can you prove that you are who you say you are? That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters.

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Food Law Retail Branding 116

Search Engine Journal

JUNE 15, 2020

Start creating the content that your audience needs right now. Here’s how to use the changing search trends to ideate and execute new content. The post How to Use Search Trend Data to Drive Cross-Over Content Ideation via @nadyakhoja appeared first on Search Engine Journal.

Content Marketing 106

Content Marketing SEO Marketing Marketers 106

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

JUNE 15, 2020

Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute.

Marketing 139

Marketing Marketers Content Marketing Branding 139

Diggity Marketing

JUNE 16, 2020

In reply to Sam Korede. Great article there Matt. A Big misconception in the industry is that people think Google works at the domain level. In reality, they’re working at a page-by-page level. My question is what is then the advantage of special domain in this regard?

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Sprout Social

JUNE 18, 2020

If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced with a global crisis, social marketers have had to rethink their entire strategies and even scrap whole campaigns that no longer feel relevant.

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Communications Health Retail Promotion 101

Duct Tape Marketing

JUNE 18, 2020

How to Embrace a Competitors Mindset to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jake Thompson. In this episode of the Duct Tape Marketing Podcast , I interview Jake Thompson Chief Encouragement Officer at Compete Every Day. Through Jake’s experience as an athlete, entrepreneur, and speaker, he has learned how we can be move closer to the career, health, and life we desire by changing just a few of our choices each day.

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Health Marketing Marketers 100

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

JUNE 19, 2020

This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric. Continue reading → The post Are You Measuring the Right Things? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 126

Moz

JUNE 17, 2020

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer

Retail 80

Retail Fashion Price Non-Profit 80

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. And the winner of Bannerflow’s spring best display campaign is no exception. What all our entries this quarter also had in common was the fact that their designer teams were able to keep on going, whether at home, in the office, or even as make-shift teachers!

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Advertising Advertisers Food Copywriting 80

Duct Tape Marketing

JUNE 16, 2020

How to become the only business that matters written by John Jantsch read more at Duct Tape Marketing. So the question this bold and perhaps presumptuous headline likely brings up is. to whom. The only business that matters to whom. The first answer I suppose most business owners and entrepreneurs might suggest is to their customers. Yes indeed, this is a fine answer, an important answer, a worthy goal, but it might not be enough.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

JUNE 16, 2020

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. Despite all the growth potential that the combination of these two areas can bring to a business, it’s still rare to see cases where this is effectively done, especially outside of the US.

Transform 75

Transform Digital Marketing Entertainment Marketing Strategy 75

Moz

JUNE 14, 2020

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written.

Food 76

Food Millennials Branding Communications 76

Diggity Marketing

JUNE 13, 2020

In reply to Matt Diggity. Alright, thanks.

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Duct Tape Marketing

JUNE 17, 2020

How to Embrace a More Diverse Approach to Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sergio Alcocer. In this episode of the Duct Tape Marketing Podcast , I interview Sergio Alcocer, one of the most progressive multicultural marketers in the USA. In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of the Hispanic market by creating thought-provoking campaigns for some of the major advertisers in the space.

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Advertising Advertisers Marketing Marketers 97

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Rock Content

JUNE 15, 2020

WordPress is the most suitable solution for creating corporate websites or blogs, regardless of the company type. However, one question that many entrepreneurs have is: how to upload files to the server? To help you perform this task simply and efficiently, we developed a new tool: the Rock Stage SFTP. To let you know how to use it on your site, we will go through the following points: What is FTP?

User-Generated 75

User-Generated Management 75

Moz

JUNE 14, 2020

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written.

Food 76

Food Millennials Branding Communications 76

Diggity Marketing

JUNE 19, 2020

Thanks. Very much helpful post.

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Duct Tape Marketing

JUNE 16, 2020

The Entrepreneur’s Guide to Translating Accounting written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Spencer Sheinin. In this episode of the Duct Tape Marketing Podcast , I interview Spencer Sheinin, the founder and CEO of Shift Financial Insights, providing ridiculously simple accounting and financial insights for businesses on the rise.

Health 89

Health Customer Marketing Marketers 89

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Communications