This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.
Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. More than one billion people use Messenger every month, including the 78% of smartphone users who are sending messages. Meanwhile, businesses exchange more than 20 billion messages monthly with Messenger users.
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.
What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs.
Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor's product is everywhere. News articles, online reviews, best-of lists, buyers' guides, even TV segments. How is this happening? And your real question: why isn't it happening to you ? To compete against your competitors, there's one thing you'll need in your wheelhouse: a media kit.
Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute.
Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute.
If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. You put time and effort into creating great content, so now it’s time to reap the rewards.
What’s the goal of content marketing ? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. You likely won’t see instant results. But if you’re patient and consistent, you should get substantial results that make a big difference in your business.
A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. So what is VoC and how does it help you improve your customer relationships?
In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising.
Evergreen content isn't immortal. Here's why the idea of evergreen content is a myth and what you need to do to keep it alive. The post Evergreen Content Myths & How to Keep It Alive Longer via @thatbberg appeared first on Search Engine Journal.
While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates.
You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading → The post Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples] appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products.
SEO is the key to the success of your Content Marketing strategy. If you want your content to be seen and found on the internet, you have to apply SEO techniques. There’s no other way. That’s why it’s essential to master these methods since you use them pretty much every day. One of the most crucial SEO tasks is keyword research. If you want visibility, more leads, and engagement, that’s the answer.
It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. To recognize this hard work, each year we award five deserving agencies with the Sprout Partner Value Awards, modeled off of our own internal programs for recognizing excellence. .
How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform (MAP)? For simplicity, I’ll use ESP to refer to both of these types of tools. A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move on over. (We’ve all been there.) But there are a couple of other times this question might enter your mind: It’s renewal time!
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Despite your best efforts and no matter good your team is, mistakes in paid ads are inevitable. Marketers and content creators alike can relate to the struggle of scrambling to correct grammar errors or an accidental gaffe to avoid further embarrassment. To solve this problem, you need to understand how to edit paid social ads. 4 Reasons to Edit Paid Social Ads.
5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing. This post is brought to you by ContentCal. photo credit: Social Media via photopin (license). Editor’s note: This post was originally published in May 2016 and has been revamped and updated for accuracy and comprehensiveness. Taking care of your social media presence is just as crucial as creating brilliant content for your audience.
Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. China’s consumer market, which is expected to reach a value of $8.4 trillion by 2022 , is considered a key growth opportunity for luxury brands looking to rebound from a tough 2020.
In 2020, we launched the Email First Awards to celebrate all of the great work email teams have been doing. The inaugural winners were announced during Litmus Live Week in September. And in this blog post, we want to highlight Annett Forcier, Owner and Managing Director of EmailBoutique Digital Inc. Annett Forcier. Owner and Managing Director. EmailBoutique Digital Inc.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. That’s where ROAS comes in.
Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […]. The post Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV appeared first on AcuityAds Inc.
We’re excited to share that Sprout Social has been named one of the best software companies for 2021 by G2. In total, Sprout is featured in eight categories on G2’s list, including Highest Satisfaction Product, Best Product for Enterprise, Best Product for Marketers and Best Product for Customer Service. This recognition is especially important to us as it is based solely on reviews from our customers.
Hey, fellow email geeks. Have you been having issues with your emails in Outlook.com recently? Well, it’s due to a “fun” update that Outlook.com rolled out earlier this week. Here’s why your emails might be looking funky and how you can fix it. The problem: Outlook.com’s latest update. Outlook is turning “body” into “div” in the CSS in your head styles.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make.
Moving Away From Pain Point Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Lisa Manyon. In this episode of the Duct Tape Marketing Podcast , I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs.
It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. In fact, IoT Now suggests that the pandemic has fast forwarded this by 5.3 years in the last 12 months alone. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business.
How do you know when it’s time to migrate to a different email service provider ( ESP ) or marketing automation platform (MAP)? For simplicity, I’ll use ESP to refer to both of these types of tools. A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move on over. (We’ve all been there.) But there are a couple of other times this question might enter your mind: It’s renewal time!
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
145 
Let's personalize your content