Digital Marketer
JANUARY 7, 2023
There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well.
Businesses Grow
JANUARY 9, 2023
Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. It’s time for marketing that heals. My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy.
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Practical eCommerce - Marketing
JANUARY 9, 2023
Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more. The post 5 Content Marketing Ideas for February 2023 appeared first on Practical Ecommerce.
Jeff Bullas
JANUARY 10, 2023
Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. So why is it so popular? The reason is simple. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Content Marketing Institute
JANUARY 10, 2023
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
Aspiration Marketing
JANUARY 12, 2023
The user experience (UX) is one of the most important components of your website. When you get it right, UX meets customer needs simply and intuitively, reducing friction and making your website experience more satisfying and less frustrating. In other words, your customers can find what they need, do what they want, flow seamlessly through the customer journey, and complete transactions smoothly.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Jeff Bullas
JANUARY 8, 2023
The internet is a big place, and Instagram shows it. The platform’s two billion monthly active users are a testament to its popularity and a huge gateway to the potential that the internet holds in terms of business growth and reputation building. In fact, Instagram has become so big that it’s used as a reference point for many consumers and internet users to check on the reputation and trustworthiness of brands, businesses, public figures, and more.
Hubspot Marketing
JANUARY 13, 2023
We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead.
Aspiration Marketing
JANUARY 11, 2023
Growth-Driven Design (GDD) is a method of designing and developing websites that focuses on continuous optimization and improvement based on data and user feedback. Growth-Driven Design approaches yield better ROI, improved user experience, and data-driven decision-making.
Search Engine Roundtable
JANUARY 12, 2023
Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google's Search Liaison, Danny Sullivan, responded to the SEO community about Google's stance on such AI-generated content.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Jeff Bullas
JANUARY 8, 2023
There are 2 key categories of side hustles. The online type and the old school, offline side hustle. . What’s the difference? Offline side hustles are jobs like after hours cleaning, being a nanny or that grinding second job usually after work that most people don’t want to do. This often requires a commute and showing up in person. Online side hustles can be done from home or from anywhere in the world as long as you have a laptop and an internet connection.
Hubspot Marketing
JANUARY 11, 2023
As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Turning the spotlight inward is difficult, but this is a skill all marketers need to perfect if they want to grow in their careers.
Aspiration Marketing
JANUARY 10, 2023
One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.
Sprout Social
JANUARY 12, 2023
External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basi
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Jeff Bullas
JANUARY 9, 2023
TikTok has shot up to be one of the top social media networks over the past year. They now match Instagram with roughly 1.1 billion monthly active users ; to accomplish this in a one-year time frame is no easy feat. That just goes to show how popular TikTok is among users and how much cultural importance social media holds over the world. It’s absolutely vital to expand your brand, business, or creative endeavor across a variety of social media networks.
Hootsuite
JANUARY 9, 2023
36% of the entire global population uses Facebook monthly. And while we’re certain each of those 2.91 billion people has their own unique personality and specific interests (pineapple on pizza? Crocs in regular or sport mode?), we’re also sure that 100% of them have one thing in common: they love free stuff. Hosting a Facebook contest or giveaway is an excellent (and cheap) strategy for promoting your business—plus, it’s a nice way to give back to your brand’s loyal followers.
Aspiration Marketing
JANUARY 7, 2023
Artificial Intelligence has the potential to bring significant benefits to businesses that use it, such as improved efficiency and accuracy in tasks like data analysis and customer service. However, it's important to approach AI with a clear understanding of its capabilities and limitations and to have a plan for how it will be integrated into your business.
Sprout Social
JANUARY 9, 2023
Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer? We’ve created a complete guide to micro-influencer marketing so your brand can easily get started.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Jeff Bullas
JANUARY 12, 2023
Artificial Intelligence has been promising for a long time to disrupt almost any industry that is knowledge based and relies on data and information. One platform is now starting to deliver. Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. Open AI’s latest technology tool, ChatGPT was released on November 29, 2022.
Neil Patel
JANUARY 8, 2023
Getting looks but no sales? Let’s turn those window shoppers into buyers – and at a high rate. Use conversion rate optimization to get the most of every dollar spent on PPC. Hit the sweet spot for what persuades the greatest number of your visitors to take action. My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization.
CopyBlogger
JANUARY 12, 2023
I’m sure you’ve heard this stat: more than four million blog posts go live every single day. And that’s just. Continue Reading. The post 20 Evergreen Content Examples That Produce Lasting Results appeared first on Copyblogger.
Social Media Examiner
JANUARY 10, 2023
Do you want more reach with your Facebook posts? Wondering what types of organic content Facebook favors? In this article, you’ll discover content ideas that work with Facebook. What Is the Widely Viewed Content Report for Facebook? From analyzing your organization’s own Facebook marketing results to reviewing competitors’ pages, you have plenty of opportunities to […].
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Jeff Bullas
JANUARY 11, 2023
More than 40 nations now offer “digital nomad” visas. This means that you can work in one country for longer than the normal tourist. Why it matters. The way we work has changed. The rise of the “ online side hustle ” is here. . Online side hustles were first initiated by access to the internet, then the smartphone. They were then further amplified by social media. .
Search Engine Journal
JANUARY 13, 2023
Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Statistics Every Marketer Should Know appeared first on Search Engine Journal.
Hubspot Marketing
JANUARY 13, 2023
It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. By raising awareness and engagement, nonprofits can achieve their goals and make a real difference in the world.
Marketing Insider Group
JANUARY 9, 2023
If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured? And most importantly, how do you improve your website’s rating? Lucky for you, we’re ready to answer all of your questions.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Sprout Social
JANUARY 11, 2023
Picture this: You’re in a meeting with top executives and stakeholders. They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective.
Search Engine Journal
JANUARY 11, 2023
OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro Version Of ChatGPT appeared first on Search Engine Journal.
Hubspot Marketing
JANUARY 12, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. While many content creators have made a successful pivot into entrepreneurship, creator Tabitha Brown has taken things to a whole new level effectively building a lifestyle empire from social media videos.
Hootsuite
JANUARY 10, 2023
Twitter has been testing Twitter Notes, a nifty feature that lets writers publish long-form content directly on the platform. Yup — users may no longer need to upload a screenshot of text or create extraordinarily long Twitter threads if they want to say something a bit longer than 280 characters. Keep reading to learn more about Twitter Notes’ potential and how it stacks up to alternatives like TwitLonger and Twitter threads.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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