Adobe Experience Cloud Blog
JULY 22, 2021
There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Neil Patel
JULY 22, 2021
Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. It’s a place where you can find groups of like-minded people. Reddit calls these groups subreddits, and they cover different topics, including niche interests, politics, hobbies, and thousands of other topics people want to talk
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Sprout Social
JULY 22, 2021
While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform. This means brands shouldn’t overlook Twitter when allocating their social advertising budget.
Search Engine Journal
JULY 21, 2021
A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared first on Search Engine Journal.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
JULY 22, 2021
When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 20, 2021
As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.
Search Engine Journal
JULY 21, 2021
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks & Balances appeared first on Search Engine Journal.
Marketing Insider Group
JULY 18, 2021
Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people.
Neil Patel
JULY 20, 2021
What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Content Marketing Institute
JULY 19, 2021
Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading → The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute.
Search Engine Journal
JULY 23, 2021
Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better for SEO? appeared first on Search Engine Journal.
Hootsuite
JULY 21, 2021
As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform. Instagram launched Reels globally in 2020. They are 15- to 30-second, multi-clip videos that can be viewed in the Reels tab of an Instagram profile and in Explore.
Neil Patel
JULY 20, 2021
Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple. They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Content Marketing Institute
JULY 21, 2021
Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading → The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute.
Sprout Social
JULY 22, 2021
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Success on social media starts with defining your target audience.
Search Engine Journal
JULY 23, 2021
New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first on Search Engine Journal.
Neil Patel
JULY 19, 2021
Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. In fact, by 2023, the site is likely to exceed one billion users, according to Statista. Your best bet for Instagram success is to share stunning visuals and high-quality photos. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
JULY 22, 2021
Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading → The post 51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work appeared first on Content Marketing Institute.
Litmus
JULY 19, 2021
The weekend after Thanksgiving launches the holiday shopping season, and for some brands, the biggest revenue month of the year. The stakes can be high to meet revenue goals in a crowded retail and e-commerce space. Every brand is competing for those holiday shopping dollars. According to Salesforce , $270 billion was spent online around the world during Cyber Week—the week leading up to and including Cyber Monday—last year.
Hootsuite
JULY 21, 2021
The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow your following organically. That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram.
Neil Patel
JULY 23, 2021
What comes to mind when you think of negotiation tactics? People in suits closing business deals? Bargaining with a seller in a market? Convincing your landlord to lower the rent? How about all of these? Negotiation Tactics Play a Key Role in Life. It’s tempting to think of negotiation only in terms of price, but the term represents many possibilities beyond money.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Sprout Social
JULY 20, 2021
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.
Litmus
JULY 22, 2021
Emails can feel a bit predictable with an image here, a block of text there… One way to liven up the subscriber experience? Background images. They’re unexpected and add another dimension to your design, making your emails “pop.” When done well, they make your email feel like a million bucks but are incredibly easy to pull off. Keep reading for: The benefits of background images.
Search Engine Journal
JULY 22, 2021
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here. The post 7 GA4 Features That Will (Hopefully) Make You Hate It Less appeared first on Search Engine Journal.
Neil Patel
JULY 23, 2021
One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JULY 21, 2021
Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year of the customer.). To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-p
Litmus
JULY 20, 2021
Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Knowing these insights is powerful—they fuel future growth for your email marketing program.
Search Engine Journal
JULY 22, 2021
Facebook Ads offers many tools and features that marketers should know about. Learn about 12 that can help elevate your campaigns. The post 12 Facebook Ads Features Every Marketer Should Know appeared first on Search Engine Journal.
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