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When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We were designing jeans on the floor, never having done anything remotely like this. When we sold out of those 3,000 pieces, we knew this was a real business and it had real potential.
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Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Learn your audience’s sense of humor and love language and use them in your social posts. They will appreciate it ??.
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In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.
Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. Read on to learn more about Google’s secrets. 1.
Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.
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Canonicalization is confirmed to have a connection with search rankings, but is it a ranking factor? Find out here. The post Canonicalization: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
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Pop quiz: are you using business intelligence tools to make decisions? It’s no secret that companies today are pushing to become more “data-driven.” But understanding the moving pieces of your business’ data is daunting. Revenue. Lead sources. Marketing performance. The list goes on. Food for thought: nearly two-thirds of businesses struggle to make sense of their company data, citing major gaps between sources.
What is click depth and can it help you rank higher in Google search results? Learn why some think it's a ranking factor here. The post Click Depth: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
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There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic.
These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes. Continue reading → The post 3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes) appeared first on Content Marketing Institute.
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Google's John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren't keeping up with. The post Google On Small Business SEO & How it’s Changing appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
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There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference?
SEO crawlers are indispensable tools but they need an SEO pro's insight and experience to determine which warnings to heed or ignore. The post 7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore appeared first on Search Engine Journal.
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Imagine you invite someone to your house, and when they walk through the front door, you say nothing. Awkward. Or, they immediately begin telling you about a picture you have to buy for your entryway—weird vibes. A warm welcome and a “get-to-know-you” period are essential anytime you kick off a new relationship. That means each time someone new invites your brand into their inbox, you need to play nice.
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