Hubspot Marketing
JANUARY 3, 2019
As a marketer, you need to record your computer screen more often than you’d think. Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you need to know how to record your computer screen. Fortunately, we’ve put together a quick and easy guide for recording your computer screen on a Mac and Windows 10.
Adobe Experience Cloud Blog
JANUARY 4, 2019
The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling.
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Sprout Social
JANUARY 2, 2019
Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018.
Neil Patel
JANUARY 2, 2019
I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. What you’re feeling right now is very common. Not only have I experienced it, but when I was starting out, I even took the small life savings that I made from cleaning restrooms and sweeping up trash to pay a marketing
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hubspot Marketing
JANUARY 4, 2019
Workplace culture and strong internal relationships are undeniably critical for your company's long-term success. Focusing your efforts on cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates. At its core, employee relations is a branch of human resources that deals with policies regarding your employees' relationships with their employers, and each other.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JANUARY 4, 2019
Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. We’re trying to do the same thing – to capture the most elusive thing we can with words: a feeling. Here are seven songwriting secrets that will help you make your content stronger. 1. Storytelling structure. Writers know strong stories capture audiences and bring concepts to life.
Litmus
JANUARY 4, 2019
This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers. The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs.
Marketing Insider Group
JANUARY 3, 2019
Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your competitors. If you’re experiencing any of these warning signals, it’s a […].
Duct Tape Marketing
JANUARY 1, 2019
Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing. When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Content Marketing Institute
DECEMBER 31, 2018
? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. On Dec. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it.
Moz
JANUARY 3, 2019
Posted by BritneyMuller Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab!
Marketing Insider Group
JANUARY 3, 2019
The noise against freemium has gotten louder. “Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On […]. The post How Freemium Marketing Can Work, When Companies Follow These Rules appeared first on Marketing Insider Group.
Duct Tape Marketing
JANUARY 2, 2019
The Secrets to Leading Creative People written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd Henry. Podcast Transcript. This week on the Duct Tape Marketing podcast, I speak with Todd Henry. Henry is a writer and speaker who travels extensively to talk about creativity, leadership, and productivity. He gives keynotes and leads workshops on the topics and has helped teams and audiences around the globe.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Content Marketing Institute
JANUARY 3, 2019
Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.”. If your role involves commissioning and approving content, you probably know that same sinking feeling: You’re 10 seconds into reviewing a piece and it’s already obvious the creator hasn’t understood a damn thing you told them.
Litmus
JANUARY 3, 2019
A great first impression often is the first crucial step to building a long-lasting relationship. It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Many of your peers are facing the very same challenge, so let’s learn from each other with our first-ever Live Optimization Notebook. Live Optimization is one of the most popular sessions at our Litmus Live conferences because our panel of email experts helps marketers improve real-life e
Moz
JANUARY 1, 2019
Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement.
Duct Tape Marketing
DECEMBER 29, 2018
Weekend Favs December 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Content Marketing Institute
JANUARY 2, 2019
In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. I’ve been a quote junkie since I was a kid.
illumin
JANUARY 3, 2019
Some retailers pull the plug on promotions as soon as the tree comes down. It’s understandable, as the over-saturation of holiday marketing promos can exasperate even the merriest of the masses. Consumers and retailers are exhausted, and traditional wisdom dictates that January is a slow month due to many shoppers tightening their spending budgets after breaking the bank for the holidays.
Power Digital Marketing
JANUARY 2, 2019
Quick Funnel Marketing Overview. Funnel Marketing can be tricky, but it doesn’t have to be. By properly learning what a funnel, and funnel marketing is, you’ll be able to master the technique and lead buyers through the purchasing process in no time at all! With a properly designed funnel, you can turn individuals who’ve never heard of your brand into lifelong customers in just a few simple steps!
Duct Tape Marketing
JANUARY 2, 2019
Transcript of The Secrets to Leading Creative People written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Leading or managing people in an organization is a tough job. It gets just that much tougher when the folks that you are choosing to lead are highly creative.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Content Marketing Institute
JANUARY 1, 2019
Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. And – no surprise here – he was as prescient as always. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice.
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