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Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger.
From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].
5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns written by Guest Post read more at Duct Tape Marketing. What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the needs and pain points of their most strategic accounts, and they speak specifically to those accounts in a tailored way.
This article originally published on PostFunnel.com How much is a customer worth to you? Predict this number and you know how much it is worth to spend on your customers to keep them around. Customer Lifetime Value, or CLTV is one of the most important metrics a business has for making smart decisions. You also […]. The post 6 Powerful Methods to Maximize Customer Lifetime Value (CLTV) appeared first on Marketing Insider Group.
Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice. Even though computer vision technology is improving, David Erickson, vice president of online marketing at Karwoski & Courage Public Relations, said it’s still important to practice traditional image search optimization techniques.
Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout the customer journey is also an important part of communicating clearly.
Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […].
Transcript of How to Cut Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: So how do you cut through all the noise and clutter in the marketing world today? Maybe you start by unbranding. In this episode of the Duct Tape Marketing Podcast, I get to visit with Alison Stratten, the co-author of a new book called Unbranding, a book she wrote with her husband.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode. One way to turn your strategy and editorial planning into implementation is through the effective use of an editorial calendar.
As a child, I was a huge fan of Australian Rugby League, and my favorite team has always been the Cronulla Sharks. I feel like the luckiest person in the world to have turned my passion for my childhood sporting team into my job , as I now work on marketing and digital strategies to increase the fan experience at this terrific football club. It’s fun and challenging to see brands you’ve grown up with succeed in marketing and working from the inside to make the team and brand a relatable, engagin
Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group […].
A Guide to Facebook Advertising written by Guest Post read more at Duct Tape Marketing. As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. When the tables are turned, and it comes time for business owners to build their own Facebook campaign, the world of social media advertising can suddenly become a baffling process.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
With more and more brands trying to connect with audiences the business competition is also increasing in the social channels. Therefore, it’s vital for social media users to quickly figure the best engagement methods for the upcoming year.
Have you ever posted a complaint about a brand on a social media channel ? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand. With social quickly becoming the most preferred channel for customer service, we asked bestselling author Marsha Collier to sit down with us to explore how brands can adapt to shifting customer expectations.
Companies that do have the resources may be using fantastic AI-informed social media marketing campaigns and interactive brand apps to create demand for their products and services. While cutting-edge demand generation techniques are great, especially in response to the modern marketer’s dual challenge of higher customer expectations and higher C-suite expectations, the tried and true, […].
The Ins and Outs of Getting The Most Out of Video written by John Jantsch read more at Duct Tape Marketing. If you’re looking for advice on how to shoot or edit video, this is not the post for you (well, it could be, but not for that reason). If, however, you want to know why you should use video and the various ways you can use it, you’ve come to the right place.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your best source of leads). How? Because you’re helping to encourage and motivate happy customers to speak about you positively to others.
For the 142nd episode of The Marketing Book Podcast, I interviewed Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications. So why do marketers need to know about artificial intelligence? Well, it’s already playing a role in marketing. But we’re still in the early stages. The author explains that artificial intelligence and the machine […].
Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you […].
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
How to Cut Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alison Stratten. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast.
Weekend Favs September 23 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. The secret of its striking effect is hidden in the peculiarities of human perception. Near 90 % of the information, people perceive visually. Thus, the visual effect which is used in design plays a determinative role in advertising.
Transcript of Winning Your Dream Clients written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John: Hello and welcome to another episode of The Duct Tape Marketing podcast. This is John Jantsch and my guest today is Jake Jorgovan. He is the founder of Outbound Creative, an agency that helps other agencies find and win their dream clients.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
11 Ways To Completely Ruin Your Pay Per Click Advertising written by Guest Post read more at Duct Tape Marketing. In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. When done right, they build familiarity with the brand and a level of interest that leads to increased website traffic. Furthermore, it comes from audiences that are most likely to respond in a positive manner.
Winning Your Dream Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jake Jorgovan. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I discuss how to find your ideal clients.
Content marketing tactics and workarounds that used to rule the world for you, may now have lost their mojo. The recipe of success for modern digital marketers is to keep evolving with this highly dynamic industry and trends.
The following is an excerpt from my weekly newsletter about questioning conventional thinking at work. To receive Monday’s email, subscribe at unthinkable.fm Last week, I saw a headline on Medium that stopped me dead in my tracks: Why Being an A-Type Person Is the Quickest Way to Lose in Life Naturally, I started cramming Post-It […]. The post Fighting Advice Overload: It’s Time to Build a Better Business Internet appeared first on Marketing Insider Group.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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