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An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns.
There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe.
Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy.
Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.
We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. The problem is, not everyone has time to create sufficient quantities of blog posts, articles, and ebooks.
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising […]. The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group.
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising […]. The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group.
Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.
In the fairytale Hansel and Gretel , two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don't experience too many lost-in-the-wood experiences, but I'm willing to bet you've felt frustratingly disoriented on poorly designed websites. In website design, breadcrumb navigation is a way to show your users their location and how they got there (similar to Hansel's breadcrumbs).
Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. You can’t employ growth hacking techniques if you don’t know how they’ll work in the long run. The entire point is to increase a measurable growth target—not to grow as much as possible and sort out the details later.
Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by. Yet for all the work you’re doing, you may be your own worst enemy, making mistakes that are costing you leads. There are […]. The post Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them appeared first on Marketing Insider Group.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Forty million people a year use Pinterest to plan for their wedding. If you’re in the wedding industry, Pinterest needs to be one of the networks that you focus on. To start getting a sense of what Pinners explore in wedding topics, look through the wedding category. Wedding cakes alone has 896.3k followers. These categories and boards amount to a wealth of insight into what users want out of their research when they’re planning a wedding.
English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as a second or third language, they’re more likely to search in their native or first language.
Are you old enough to remember the first version of the internet? You’d do an internet search , and about 20,000 items came back as “relevant”? Maybe you searched for “cat videos” and you got website listings of all cities with the letters “c-a-t” in them, or you got a bunch of links to videos of clowns. There was no real rhyme or reason to the search results you got back.
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being […].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
This post was co-authored with Nikita Avdiushko, a second year MBA student, and Caroline Vincent, a former MBA student, both from the Fuqua School of Business, Duke University. The Subscription Economy, a term that was relatively obscure a decade ago, has exploded into a ubiquitous phenomenon. Consumers gobble up Netflix memberships, Dollar Shave Club razors and Stitch Fix clothing each month; and they use Amazons Subscribe & Save feature to automate routine product purchases.
If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Of course you wouldn’t. Why then do so many enterprise brands find themselves in a similar pickle? Three years ago, the Cisco marketing team woke up to this real-life situation.
Letting Go of Perfection in Order to Achieve Your Goals written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Petra Kolber. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I speak with Petra Kolber. She is an expert in positive psychology and fitness, and she uses this unique background to help companies and individuals find joy, passion, and productivity.
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. But, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands. Longer content posts have nine-times higher […].
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Starting an eCommerce shop is easy. With all the resources and tools available to fit the budget of site owners, creating and launching an online shop takes very little time, no coding knowledge, and doesn’t require a professional developer.
What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline. Below the form are a few additional opportunities to educate the user on a topic, such as bullet points, key takeaways, and maybe logos of brands that the business has alre
How to Add Sales to Each Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. However, businesses today can’t think of their relationship with their customers as a linear one.
Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]. The post Making The Financial Case For Your Brand Marketing Plans appeared first on Marketing Insider Group.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
America is the land of opportunities, but that doesn’t mean it is the full map of the business world. If you’re among the growth-oriented entrepreneurs, the rest of the world could be your oyster.
Our ScribbleLive solution, ion interactive, has spent years stressing the importance of launching landing pages that include additional engagement points for users. Landing pages have long been used to move prospects from interested shoppers to potential buyers by providing them with the right information rather than making them search for it. Unfortunately, on a traditional landing page, your visitors only have one opportunity to engage with you—the form.
Weekend Favs September 15 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing. Data visualizations should support decision-making by drawing attention to relationships among data and relationships between your data and influential factors that may not be captured in your data. Data visualizations Take a look at the graphic above. […].
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Do you remember where you were the first time you heard about bitcoin? I do. The year was 2013. One of my friends briefly mentioned bitcoin while discussing how advancements in technology made it much more challenging to create timely policy. He used bitcoin as an example because it was the currency of choice for Silk Road: the now-defunct drug trafficking website.
Since the advent of digital marketing, technology has been a close friend of the industry; today, marketing rarely exists without it. Put marketing and technology together and you’ve cooked up an entire host of solutions that live beneath the colossal umbrella of “martech.”. Technology aids marketing through its vast capabilities, and has changed our entire marketing landscape—from the way we communicate and collaborate internally to the way we communicate with our audiences.
Transcript of Letting Go of Perfection in Order to Achieve Your Goals written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Would you consider yourself a protectionist? I certainly would not consider myself a traditional protectionist, but I wonder if there’s times when viewing my view of the world through other people’s lens has cost
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day. And, with the vast majority of companies using content marketing, there’s a lot of competition out there vying for your audience’s content consumption time. If you want to cut […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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