Sat.Apr 08, 2017 - Fri.Apr 14, 2017

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15 Common Logical Fallacies and How to Spot Them

Hubspot Marketing

Logical fallacies -- those logical gaps that invalidate arguments -- aren't always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Having an understanding of these basic logical fallacies can help you more confidently parse the arguments and claims you participate in and witness on a daily basis -- separating fact from sharply dressed fiction.

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Less, But Better: 4 Practical Ways to Create Enough Engaging Content

Adobe Experience Cloud Blog

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. That’s what marketers have been hearing for the past few years—and many of us have bought into this thinking. In response to this, and to fill the need of an “always on” content operation, there’s been a push for content teams to function as publishers. That push for more content is so intense that some brands are using the 24-hour newsroom approach to create more and more content in an attempt to be relevant.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience?

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How to Nurture Leads with Email Marketing

Marketing Insider Group

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Email marketing is very much alive. It has withstood.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Recent research found that the average office worker receives 121 emails every day.

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3 Tips For Affiliate Marketers In 2017

Marketing Insider Group

Are you an entrepreneur who is looking for another mode of revenue? Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […]. The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group.

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How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth

Duct Tape Marketing

How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth written by Guest Post read more at Duct Tape Marketing. Word-of-mouth has been both King of Advertising and a marketer’s best friend for ages – and I mean literally, ages. A naturally occurring phenomenon, word-of-mouth is as old as human communication itself.

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You’re Invited to a Gathering of the Masters of the Marketing Universe

Adobe Experience Cloud Blog

Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit. It’s the one time of the year (and the most wonderful time of the year) where the brightest Digital Services Partners (MCEs—Marketing Certified Experts—out the wazoo) and greatest in marketing technology solutions all live in harmony for four glorious days.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. That’s not surprising when you consider consumers’ trust in brands has continued to decrease year-over-year, while their reliance upon and trust of word-of-mouth ha

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Become an Agile Marketing Machine

Marketing Insider Group

Top brands across industries, from eCornell to Verizon are adopting the nimble and unstoppable approach of agile marketing. Rooted in the disruption-hungry world of software development, agile is a powerful tech industry legacy that has proven itself to be the perfect solution to today’s toughest marketing challenges. How do we keep up with customer expectations, […].

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How Systems Make Your Business More Human

Duct Tape Marketing

How Systems Make Your Business More Human written by John Jantsch read more at Duct Tape Marketing. I’m a huge fan of technology. Without it, my business would be in a much different place than it is now. However, over-reliance on it can be a trap that puts you out of touch with your customers and can prevent you from building relationships that will help you get better at what you do and help you build a strong network and community.

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How to Orchestrate a Solid ABM Team [Gifographic]

Adobe Experience Cloud Blog

Author: Ellen Gomes A movie is nothing without great music. Whether you’re watching a Disney animated film, an Oscar-worthy musical, or a horror movie, the soundtrack is critical to creating the perfect ambiance. Don’t believe me? Try watching Silence of The Lambs on mute…way less scary, and a perfect way for this scaredy-cat ( oh hey, that’s me!

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5 Things Marketers Must Look for in a Perfect Instagram Takeover

Sprout Social

Instagram what-now? There might be some confusion as to what exactly constitutes as an Instagram takeover, but the method has been around for some time. Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Referrals: Your Untapped Source for Generating Leads

Marketing Insider Group

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing. Referrals are potentially the most valuable. The post Referrals: Your Untapped Source for Generating Leads appeared first on PureB2B.

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The Basics of Facebook Ad Manager

Zumvu

Some of the basic things you have to know before starting out full flash Facebook marketing.

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Launching a Partner Program: Why, What, and How

Adobe Experience Cloud Blog

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base.

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#SproutChat Recap: How to Teach Your Colleagues Personal Branding

Sprout Social

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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“Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast]

Marketing Insider Group

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend … or foe? Today we go exploring the topic of shippin’ it, and shippin’ it good. Stories about Chris Piascik, an illustrator who has published.

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Weekend Favs April 8

Duct Tape Marketing

Weekend Favs April 8 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Public Service Announcement: Field Events Aren’t Dead

Adobe Experience Cloud Blog

Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking , but nonetheless, it is an important topic for marketers. Field events are not dead. On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to daily deal emails to geo-location coupons popping up in our mobile apps.

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Meet Team Sprout: Bess, Corporate Account Executive

Sprout Social

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. From our first official office in West Loop, through two offices downtown; from 70 employees to more than 300 today, Sprout and Bess have been growing in tandem. In her time as an Account Executive on our sales team, Bess has moved from the SMB to corporate teams, held a leadership position and really solidified her career in sales.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Want More Creative Marketing? You Need More Sensitive Marketers

Marketing Insider Group

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes. They’re the types of tasks that get you to perfectly average. But to differentiate, we need to rely more heavily on something others can’t copy and technology can’t commoditize: the creativity of your people.

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Transcript of How to Get Found Using Local SEO Tactics

Duct Tape Marketing

Transcript of How to Get Found Using Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: Hey if you’re not getting found in your town when people turn to search you might not even exist. We’re going to talk with Mike Blumenthal.

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Follow My Exciting … Insurance Blog: How to Make Any Industry Riveting

Marketing Insider Group

Compelling content sells. That’s great for those marketing for the so-called sexy industries like food, travel and leisure, and skydiving. For insurance brokerages, accounting firms, and plumbing repair services, getting people excited about your brand isn’t as simple. Yet, with creativity and some thinking outside-of-the-box, you can make any industry interesting, engaging, and worthy of […].

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Success Metrics for Lean and Agile Marketers

Marketing Insider Group

What is it that makes a marketing team truly Agile? When do you know you’ve succeeded? What is the definition of a successful Agile transformation? Before we can answer these questions, let’s quickly touch upon what being an agile team actually means. Simply having morning stand-up meetings won’t make you a Scrum Master, and getting […].

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Weekend Reading: “Full Funnel Marketing” by Matt Heinz

Marketing Insider Group

For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, author of Full Funnel Marketing. There is no sale without marketing and no marketing without sales. It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest […]. The post Weekend Reading: “Full Funnel Marketing” by Matt Heinz appeared first on Marketing Insider Group.

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What to Do When a Recruiter Calls about a Marketing Job

Marketing Insider Group

You’re probably aware of what recruiters are and the role they fill in the business world. But many people don’t know what to do when they’re approached out of the blue by someone offering a job opportunity. It’s easy to be caught off guard by a recruiter call, especially if it’s your first one. Getting […]. The post What to Do When a Recruiter Calls about a Marketing Job appeared first on Marketing Insider Group.

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How to Get Found Using Ever-Changing Local SEO Tactics

Duct Tape Marketing

How to Get Found Using Ever-Changing Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Blumenthal. Podcast Transcript. People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever.

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