Sat.Jul 31, 2021 - Fri.Aug 06, 2021

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7 Tips for Successful Small Business Content Marketing

Neil Patel

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings.

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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8 billion global industry. But what cut of that is your average, non-Kylie Jenner influencer getting per post?

Price 145
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26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue

Content Marketing Institute

After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen. Continue reading → The post 26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue appeared first on Content Marketing Institute.

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How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) and are looking to the future, which looks brighter but still quite uncertain.

Marketing 145
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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How to Use Google Translate for Content Ideas

Neil Patel

Content, content, content. At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every Google search, every whiteboard brainstorm. However, there’s one strategy you may not have thought of. Have you explored industry blogs in other languages with Google Translate?

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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

People watch more than a billion hours of video on YouTube every day. Over on TikTok, more than a billion individual videos are viewed daily. Even Instagram — the world’s most popular photo-sharing app — has announced that it’s shifting its focus to video … probably because Instagram videos get twice the engagement of Instagram photos. Overall, the average person spends about 100 minutes a day watching online videos.

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Do social media managers need master’s degrees?

Sprout Social

To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads. The incredibly public nature of the role has led many to believe they know what it takes to be good at it. Now, as the field gains more executive buy-in , inquiring minds are asking: should the position require a master’s degree?

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How to Get Started With Video Marketing

Neil Patel

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the statistics.

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Google: Lots of Affiliate Links OK if Content is Valuable via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers. The post Google: Lots of Affiliate Links OK if Content is Valuable appeared first on Search Engine Journal.

SEO 144
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7+ Content Marketing Writing Tips That You Didn’t Learn in School

Content Marketing Institute

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading → The post 7+ Content Marketing Writing Tips That You Didn’t Learn in School appeared first on Content Marketing Institute.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Refresh Your Brand Without Rebranding

Marketing Insider Group

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. This can be helpful at times. But often it’s not the little details so much as your overall branding that needs attention.

Branding 143
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Don’t Panic, Most Sites Are Seeing Traffic Drops

Neil Patel

It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. Just look at ecommerce as a sector, it’s had rapid growth.

eCommerce 145
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15 Reasons Why Your Business Absolutely Needs SEO via @sejournal, @searchmastergen

Search Engine Journal

Brands need SEO first as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter. The post 15 Reasons Why Your Business Absolutely Needs SEO appeared first on Search Engine Journal.

SEO 144
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Your White Paper Tanked: 3 Common Mistakes To Avoid

Content Marketing Institute

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper. Continue reading → The post Your White Paper Tanked: 3 Common Mistakes To Avoid appeared first on Content Marketing Institute.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Enterprise social media reporting: How to make your data credible, digestible and actionable

Sprout Social

It’s happening. Businesses are starting to recognize the true value of social media. More than half of executives predict that social media will become the most important source of data to inform company business decisions over the next three years. This recent surge in leadership buy-in presents a huge opportunity for enterprise social teams. It also creates more work.

Analytics 143
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How to Build a Conversion Funnel That Will Triple Your Profits

Neil Patel

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.

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How to Use Google Sheets for Web Scraping & Campaign Building

Search Engine Journal

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for Web Scraping & Campaign Building appeared first on Search Engine Journal.

SEO 143
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Experiment: I Tried to Get Shadowbanned on Instagram

Hootsuite

The scariest story around the fire at Social Media Camp? The Curse of the Instagram Shadowban. Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach. It’s a scary thought that all your great content might be secretly hidden from the very people you want it to reach. So even though Instagram CEO Adam Moserri recently announced to the world, in no uncertain terms, that “ Shadow banning is not a thing ,” it’s hard not t

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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10 Green Monday Email Examples We Love

Litmus

You know that last-minute scramble before any holiday or birthday when you realize there are still arrangements to be made and gifts to be purchased? Back in 2007, eBay saw this play out with their online sales. A few weeks before Christmas, there was a surge in sales. The final push of year-end shopping was so great that the company coined the term “Green Monday.

Shipping 140
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10 Link in Bio Services to Try For Social Media

Neil Patel

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. What does the phrase mean, and can it improve your Instagram marketing? It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more.

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7 Ways to Improve Local SEO & Attract New Business via @sejournal, @HelenPollitt1

Search Engine Journal

Learn the latest tactics to maximise your local SEO and get ahead of your competition to bring more visibility to your business. The post 7 Ways to Improve Local SEO & Attract New Business appeared first on Search Engine Journal.

SEO 142
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Winning data strategies begin with the customer

Martech

“You must have a customer-centric approach to data in order to get it right,” said Gaelyn Almeida, Sr. Director, Tech Advisory for customer experience management software company Merkle, speaking at our spring MarTech conference. She added, “Because there’s so much variety in the fidelity of the information about your customers and types of interactions, it’s very complex.

Transform 126
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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The Dos and Don’ts of Season’s Greetings Emails (+ 17 Examples)

Litmus

As an email marketer and a person, the end of the year is a busy time. Black Friday and Cyber Monday kick off a shopping season, but there’s more to the fourth quarter than that. There’s a wide range of celebrations and events that your audience may partake in. Think: Thanksgiving, Hanukkah, Christmas, and more. So how do you approach them all in a way that’s upbeat, inclusive, and effective?

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How to Use Google Advanced Image Search for Competitive Research

Neil Patel

Are your competitors outranking you on search? You’ve done all the basic competitor research stuff like: identify competing brands analyze their product offering brush up on their price points. The only problem? You’re not finding the information you need. The solution? Google Advanced Image Search. It’s one of the best lesser-known tools for competitor research.

Fashion 143
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Core Web Vitals Ranking Factor is More than a Tie Breaker via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller affirmed on Reddit that the Core Web Vitals ranking factor is more than just a tie-breaker The post Core Web Vitals Ranking Factor is More than a Tie Breaker appeared first on Search Engine Journal.

SEO 141
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How well do you know your customers?

Martech

Nearly two-thirds of consumers (65%) are overwhelmed by the communications they receive from brands, according to the new “Audience of One” report released by visual experience platform Movable Ink. The stakes are higher for brands to personalize their messaging (without being too creepy), and also to make sure the information they use accurate. For instance, one in four consumers unsubscribed from emails when the brand addressed the message to the wrong person.

Customer 124
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. And it goes live as early as next month.

Analytics 116
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7 Tips to Highlight Product Features on Your Website

Neil Patel

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without knowing whether they stretch?

Product 142
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5 Social Media Strategies You Can Use to Boost Your SEO via @sejournal, @marktraphagen

Search Engine Journal

Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance. The post 5 Social Media Strategies You Can Use to Boost Your SEO appeared first on Search Engine Journal.

SEO 141
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Creative discounts solution for grocery brands

Martech

A new cash-back rewards platform called Aisle is debuting in the U.S. this week, following a soft roll-out in April. It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers.

Gen Z 122
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.