Hubspot Marketing

APRIL 23, 2018

As a result, you'll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, as well as identify deficiencies in your landing pages so you can optimize them to boost conversions. Review basic on-page SEO elements like URLs, page titles, meta description, and copy.

SEO 140

SEO User-Generated Price Analytics 140

Content Marketing Institute

FEBRUARY 15, 2018

Label each column with the data point, including: URL. Screaming Frog can do the inventory legwork by automatically crawling your website to collect URLs (along with title tags and title tag length, which you may or may not need). If your site is large, select 30 or 40 URLs, as that’s typically enough to draw trends.

Health 105

Health Analytics Content Marketing Marketing Strategy 105

Duct Tape Marketing

MAY 15, 2018

External website URLs changes, pages get taken down, the list goes on. Moving forward, if you decided to change any URLs on your site or remove any pages, be sure to set up redirects that drive to an existing page to avoid getting penalized. Don’t forget to add internal links throughout your site either.

SEO 72

SEO Customer Marketing Marketers 72

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. Add stats, figures, examples, and step-by-step instructions. They could either be looking for a URL or a physical location.

SEO 104

SEO Customer Journey Content Marketing Food 104

Moz

OCTOBER 21, 2018

Here is what you will need: Google Sheets (free) Supermetrics Add-On (free trial, but a paid tool) If you haven’t heard of Google Sheets, it’s one of several tools Google provides for free. If you aren’t familiar with Supermetrics, it’s an add-on for Google Sheets that allows data to be pulled in from other sources.

SEO 52

SEO Analytics Product Customer 52

Duct Tape Marketing

APRIL 3, 2018

Separate URLs. Your site will detect the type of device a user is using and will direct them to the best URL for that device. With this setup, all of your content is on the same URL, but every user sees different code depending on the device they’re using. Dynamic Serving. Here’s is the one I recommend you go with.

SEO 69

SEO Analytics Place Management 69

Hubspot Marketing

MAY 31, 2018

Add pages to your site. Add Pages to Your Site. While every platform is different, it’s typically easy to add and remove pages on whichever platform you use. Go through, and check out the URLs -- are those optimized for search? Now, you’re ready to add content to your site. How to Make a Website. Write content.

CRM 141

CRM eCommerce Analytics SEO 141

Content Marketing Institute

APRIL 27, 2018

It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. Instagram only allows you to add one clickable link, so you’ll want to optimize it to get the most clicks. Try including the word “free” in your URL. Optimize your Instagram bio for lead generation.

Promotion 110

Promotion Social Media Marketing User-Generated Content Marketing 110

Moz

NOVEMBER 26, 2018

If Google has to crawl 1,000 URLs to find 100 good pieces of content, they are going to take note and not spend as much time combing through your content in the future. A full list of URLs and coordinating metadata is incredibly helpful in both evaluating and documenting. Then it’s time to make sure it’s pretty.

Real Estate 63

Real Estate Entertainment User-Generated Promotion 63

Hubspot Marketing

AUGUST 7, 2018

Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. First and foremost, you want all your online content to add value to your customers'’s lives. Next, you’ll need to keyword optimize your site for search engines.

Marketing 142

Marketing Marketers SEO CRM 142

Moz

OCTOBER 22, 2018

In multi-practitioner and multi-location scenarios, care must be taken that this link points to the right URL. A business can add more than one phone number to their GMB dashboard, but it will not display publicly. *On Partly; both owner and public can add attribution via this link. Facebook Local Pages, local landing pages).

User-Generated 54

User-Generated Real Estate Place Price 54

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

It shows early signs of growth and progress that you can assess and eventually add to your planning. Just in case you’re not familiar with UTM parameters, they are merely personalized tags that are added to a URL, and when the link is clicked, the tags are relayed back to your analytics platform (ex. Understand your audience.

Social Media Marketing 134

Social Media Marketing Thought Leadership Shoppers Marketing 134

Duct Tape Marketing

AUGUST 14, 2018

Add a specific and relevant category. Add photos and videos. Add positive reviews (these are a huge ranking factor on their own) – Be sure to respond to all reviews, both positive and negative. If you’re trying to optimize a page for a keyword phrase, you get to set the: URL of the page. Add your sitemap.

SEO 68

SEO Advertising Advertisers Analytics 68

Duct Tape Marketing

JULY 17, 2018

Add images and videos. You have the ability to set up your website as a tracking URL (UTM code) in the edit screen of your listing (it will still show as your URL when it’s public-facing). Add your sitemap (if you use WordPress , the Yoast SEO plugin is a great tool to submit a sitemap).

Analytics 52

Analytics SEO Advertising Advertisers 52

Sprout Social

SEPTEMBER 24, 2018

Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. However, the company demonstrates how businesses easily add IG video to their online presence. You can also post to Instagram TV in the same exact way if you access IGTV from the Instagram app instead.

Fashion 104

Fashion Food Promotion Branding 104

Moz

OCTOBER 25, 2018

So you will hopefully for sure see: the request server IP; the timestamp, meaning the date and time that this request was made; the URL requested, so what page are they visiting; the HTTP status code, was it a 200, did it resolve, was it a 301 redirect; the user agent, and so for us SEOs we're just looking at those user agents' Googlebot.

SEO 54

SEO Customer 54

Content Marketing Institute

OCTOBER 24, 2018

Second, the users receive the URL on their mobile device. A few solutions allow content marketers to easily add conversational marketing to their content distribution strategy. Then Google Assistant sends the source link to the connected mobile device. With this new feature, the publishing site gets double exposure.

Millennials 93

Millennials User-Generated Conversational Marketing Communications 93

Duct Tape Marketing

MAY 22, 2018

When it comes to SEO, I don’t really condone shortcuts as SEO should be looked at as a marathon, not a sprint, however, research is showing that there are some common trigger words that may help with voice search that you could add to your target keyword phrases to help you get found through voice search. Ensure your site is secure.

SEO 72

SEO Marketing Marketers 72

Content Marketing Institute

DECEMBER 10, 2018

Add hashtags for discoverability. When you share LinkedIn posts to other social networks, Viveka suggests you save the URL in a document or folder to use and share the links more easily. Recently, LinkedIn started auto-suggesting hashtags when you post a status update. Click To Tweet.

Branding 105

Branding Whitepaper Thought Leadership User-Generated 105

Content Marketing Institute

FEBRUARY 2, 2018

We fine-tune them and sometimes add new ones or remove some. Before the content is published, we usually run a final SEO check to fine-tune the title, URL, and section titles. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. Understanding. We analyze the ROI of each one.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

Moz

DECEMBER 7, 2018

That's not like an add-to-cart like Amazon. Then I also wanted to mention that, in Moz Keyword Explorer, you can also search by URL. I'm going to pick the top three URLs that are ranking. They don't just want quick tips. They don't want a quick bullet list. To buying a house," that's a process. It's a step-by-step.

SEO 55

SEO Finance 55

Rock Content

FEBRUARY 1, 2018

Don’t just share a URL without typing a few words of commentary. Add value: Comments are the perfect springboard for engagement. Think about how you can respond and add value. But it doesn’t add anything of substance. Will it help my buyers? Will it entertain them? Is this something my audience has not seen?

Education 41

Education Entertainment Market Trends Customer 41

Sprout Social

JULY 30, 2018

You can save Pins you find on Pinterest or add new ones from your favorite websites. The way it works is that a developer can add this code into the appropriate place on your website. Finally, you’ll enter the destination URL for your product and click, “Promote Pin” to launch your campaign.

Advertising 83

Advertising Advertisers Promotion User-Generated 83

Moz

OCTOBER 15, 2018

The tabs were all on one page and on one URL, and they worked like jump links to teleport users to that bit of content. When I saw a big jump in our organic traffic, I entered the MozBar URL into Keyword Explorer to hunt down our ranking keywords. Tabs digitally folded the content up like an origami swan.

SEO 50

SEO Customer Place Analytics 50

Duct Tape Marketing

JULY 12, 2018

John Jantsch: Well I do, and so of course I earn the URL for that. If I give your Facebook Messenger URL to a friend of mine, he is never gonna bother you, no business can bother you there. Can I add all? Just add this little bit of code, and then give permission to get chat messages to the user and email.

Copywriting 37

Copywriting Communications PR Shipping 37

Neil Patel

DECEMBER 18, 2018

If you add in push notifications and you add in chatbots , however, you’ll double up the traffic you were getting from email. On the flip side, if you add a year to your title tag and your content is old and outdated, you will get a lot of bounce backs, which means your rankings will go down. Hack #6: Don’t stop with email.

eBook 111

eBook User-Generated PR SEO 111

Hubspot Marketing

MARCH 15, 2018

There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description. Search engines also look to your URL to figure out what your post is about, and it's one of the first things it'll crawl on a page. Use URL structures that help your visitors. The title (i.e.,

SEO 145

SEO eBook User-Generated Customer 145

Hubspot Marketing

APRIL 30, 2018

Optimize URL, Title Tags, Headers, Meta Description, and Content. Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. Add Location Pages to your Website. Create Local Content.

SEO 144

SEO Manufacturing Promotion Management 144

Hubspot Marketing

SEPTEMBER 11, 2018

And finally, it needs to add them to its index — a database of all the content it has found on the web. Simple URL structure. So, if possible, keep your URLs short. A sitemap is a simple file that lists all URLs on your site. URL: Your page’s web address should also include the keyword. Seem simple, doesn’t it?

SEO 144

SEO User-Generated Shoppers Key Performance Indicator 144

Litmus

NOVEMBER 26, 2018

There are two types of instructions a sender can provide to an inbox provider to power list-unsubscribe: a mailto link or an unsubscribe URL. An unsubscribe URL. While some email clients honor mailto or URL-based list-unsubscribe headers (or both), others don’t support list-unsubscribe at all. 1-Click (RFC 8058). Outlook.com.

User-Generated 70

User-Generated Promotion Email Marketing Place 70

Content Marketing Institute

FEBRUARY 12, 2018

TIP: Always add apps one at a time to your toolkit, particularly plug-ins or add-ons designed to function as an appendage to existing apps like Chrome, Google Drive, or Gmail. Block Site lets you block URLs, whether permanently or during certain hours. Click To Tweet. The reason? Free + in-app purchases).

Product 111

Product Energy Content Marketing Management 111

Sprout Social

OCTOBER 1, 2018

Rather than use a generic link, URL trackers help tie clicks to specific campaigns and calls-to-action. Beyond the likes of Bitly , you can set up campaign-specific links through Google’s URL builder so the information will be included in your Google Analytics reporting. That spend doesn’t just encompass money, though.

Analytics 66

Analytics Whitepaper Copywriting Shoppers 66

Hubspot Marketing

DECEMBER 25, 2018

In fact, you may even want to add additional tabs if you're active on other networks, like Quora or YouTube.). Let's say you want to add some tweets to your scheduling template. After you've composed your tweet, paste the URL you'd like to include in your tweet in the "Link" column. Oh, and don't forget that tracking token.

Marketing 145

Marketing Marketers Promotion eBook 145

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Because BuzzSumo allows you to search URLs (i.e., Also, it incorporates YouTube videos to add a powerful boost to the written content world. And not just for in-house research.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Hubspot Marketing

MAY 15, 2018

Click here for a tutorial on how to add slide-in CTAs to your blog posts.). Enter your URL to find out'. All I have to do is enter my URL to find out -- seems easy enough. Click here to learn how to add slide-in CTAs to your blog posts.). Click here for a tutorial on how to add slide-in CTAs to your webpages.).

Place 145

Place Energy Product eCommerce 145

Sprout Social

OCTOBER 1, 2018

Rather than use a generic link, URL trackers help tie clicks to specific campaigns and calls-to-action. Beyond the likes of Bitly , you can set up campaign-specific links through Google’s URL builder so the information will be included in your Google Analytics reporting. That spend doesn’t just encompass money, though.

Analytics 43

Analytics Whitepaper Copywriting Shoppers 43

Sprout Social

NOVEMBER 29, 2018

If you’re a local business or have some important locales you want to market to, you may also add a separate column for location. Here’s how to make the most of it: Add one campaign per article: Looking at your editorial roadmap, you may have to do some prep work beyond the upcoming month. Seasonality.

User-Generated 111

User-Generated B2C Promotion eBook 111