Adobe Experience Cloud Blog

APRIL 28, 2015

So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content. Successful sales enablement is a symbiotic process that involves both marketing and sales. Marketing Automation Platform.

Marketing Automation Platform

Adobe Experience Cloud Blog

OCTOBER 9, 2013

Client X now needed help to start using their marketing automation platform properly. It’s simple: the client wasn’t interested in educating its team members. What does education mean? Education is bigger than than the ability to “use” a marketing automation platform.

New Markets

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

Direct Mail

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Campaigns Should Always Add Value.

Health

Adobe Experience Cloud Blog

DECEMBER 9, 2016

This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. At Marketo, we use our own platform to do just that. Is your sales team currently using a marketing automation platform?

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 14, 2014

Here are three, only slightly -biased reasons that marketing operations rocks, and why you should deeply consider a dedicated MOPS role for your team: 1. Marketing Operations is the Liaison to Your Marketing Automation Partner. This doesn’t leave you much time to invest in education. Marketing Automation'

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

Use Thought Leadership as Your Business Launchpad – When we launched Marketo back in January of 2007, we did not yet have a product to sell. But, we started immediately to educate prospects and build our thought leadership around what we eventually would call Revenue Performance Management.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition.

Automobile

Adobe Experience Cloud Blog

JANUARY 22, 2020

In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. Marketing can alleviate this problem to an extent.

Management

Adobe Experience Cloud Blog

APRIL 18, 2018

While some marketers might shudder at the thought of losing past data (and the efforts they’ll have to make to compile new, probably less complete data), the GDPR really allows marketers to do what they’ve always wanted to do: compel and engage their audience. Data Protection Officer. Legitimate Interest.

Law

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. By implementing a lead scoring system , you can prioritize which leads you should call immediately versus which ones still need more time to educate themselves about your offerings.

Management

Adobe Experience Cloud Blog

DECEMBER 27, 2016

As we have always maintained, holiday marketing isn’t just limited to the retail and travel industries, and it’s not just reserved for winter holidays. Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year.

Customer Journey

Adobe Experience Cloud Blog

NOVEMBER 10, 2016

In the past, it was hard for marketers to identify individuals in the journey, let alone react to where they are in the journey. That’s changed, however, with the emergence of more sophisticated marketing automation platforms and complementary technologies, and the model needs to evolve to reflect that reality.

Customer

Adobe Experience Cloud Blog

JANUARY 12, 2015

Your marketing automation platform will run best if your team has a little education. Include time, resources and perhaps budget for ongoing training and education for your staff (good for you and your team and good for your programs). Marketing Automation b2b Consumer' The Learning Never Ends.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Kobe will be closing off the Inspiration Sessions by describing his vision for the technology, data, and marketing (TDM) start-up scene—topics that touch almost all marketers today. Marketing Presentations. While there’s no denying that mobile is a growing channel, it’s not the only channel your buyers are on.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 20, 2016

In-depth product reviews and walkthroughs, in the form of videos or blog posts, help drive buyers further down the purchasing funnel than typical ads because they’re perceived as being educational, not promotional. One of the biggest challenges for modern marketers is targeting the right audiences.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Digital Marketing b2b Consumer'

Marketing Automation Platform

Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Early-stage content pieces engage your newest prospects with broad, educational, entertaining information. Effective coordinators have a broad understanding and high comfort level with all aspects of your marketing automation platform. Balancing early-stage and late-stage content. Let us know in the comments below.

Marketing Automation Platform

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At Socedo, as well many other B2B organizations, our marketing team focuses on facilitating a successful hand-off to sales. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. Marketing can alleviate this problem to an extent.

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Give your customers every opportunity to be successful through training videos, educational articles, or a feedback form asking what their main concerns and expectations are. But if you use their contact information to blast marketing communications of all sorts, they’ll know you weren’t listening. Most people never listen.”

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. A video platform integrated with a marketing automation platform can help you gain insight into audience engagement with webinars, demos, and videos to help you score your target accounts appropriately.

Thought Leadership

Martech

APRIL 15, 2022

In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. B2B marketing often relies on educational content to communicate with business clients. What are the benefits of B2B marketing?

B2C

Adobe Experience Cloud Blog

JANUARY 5, 2017

This was a success on both sides—the contest drove many new names and those who participated received entertaining or educational content. Participants were asked to enter some basic information (name, company, and job title) to access exclusive content. Polls and Surveys. Rather than assuming what your audience cares about, just ask them!

Thought Leadership

Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.

Branding

Adobe Experience Cloud Blog

AUGUST 29, 2018

Marketing automation certifications are among the premier skill qualifications in the MarTech industry. This certification showcases marketers who demonstrate in-depth knowledge and skills with a marketing automation platform. It also gives some insight into the kind of marketing professional you are.

Marketing Automation Platform

Adobe Experience Cloud Blog

JUNE 9, 2016

Author: Vyoma Kapur As the academic year wraps up and graduation caps are flung high into the air, it’s easy to celebrate the accomplishment of students, teachers, and the organizations that educate them. This applies to any organization, not just educational institutions. Increased Customer Autonomy.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 16, 2016

Your workforce is an extremely powerful part of your marketing arm. Workforce marketing consists of aligning every member of your team behind company goals through increased education and advocacy-strengthening efforts. Beyond the this, the internal goodwill can be a major force in attracting both new leads and new hires.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 7, 2016

Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization. Most of the buyer’s journey is now in marketing’s territory because buyers are increasingly self-educating. Letting technology do some of the work will free up time for other content needs.

Inbound Marketing

Adobe Experience Cloud Blog

MARCH 12, 2018

Share consistently across your platforms. Offering content that educates helps you become known as an authority on the subject. In order to map out, track, and score leads that come in through your social channels, as well as, revenue that’s driven as a result of your campaigns, you’ll need to invest in a marketing automation platform.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 22, 2016

Here are four ways call intelligence can help marketers personalize more holistically—based on both online and offline conversations : 1. Lead nurturing is a great way to educate your prospects and keep them engaged with your business. Fix out-of-touch nurturing. The best part? The sale rep can access this data in real-time.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 13, 2017

Demographics —Socioeconomic characteristics can help paint a fuller picture of who your customers are by including information such as; age, gender, education, marital status, religion, ethnicity, and the number of children in the household. People-Based Marketing.

B2C

Adobe Experience Cloud Blog

JANUARY 3, 2017

To reach your audience, you need to provide them with educational, interesting, or entertaining content, which is affected by the format it’s in. Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. Content is king, but engagement is queen.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Use the search function in the native social platforms.

Customer Journey

Adobe Experience Cloud Blog

AUGUST 26, 2016

This is Louie and she teaches me that there is a time to be excited and overzealous when you see people (or market to them), but there is also a time to sit back and let them go about their business. With prospective customers, it’s crucial to commit to nurturing them and continuing to educate them until they are ready to purchase.

Thought Leadership