Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Table of Contents What is B2B SaaS marketing?

Customer Acquisition

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail

Buffer Marketing

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Facebook posts published on weekday mornings get more engagement than the rest of the day, as Facebook users (primarily adults between 25 and 44) arrive at work. 

Analytics

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound. Psst: Need help getting started?

Social Media Marketing

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z

Buffer Marketing

MARCH 5, 2025

Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” How many goals should you have?

Social Media Marketing

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. They often create educational LinkedIn content and relatable memes that prove how well they understand their potential customers.

Social Media Marketing

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Ask your customers to share their experience.

Marketers

Backlinko

MAY 31, 2025

Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. Since Notion is free for up to 10 users in a workspace, its a good option for lean teams.

User-Generated

Exposure Ninja

AUGUST 4, 2025

AI tools require exceptionally clear messaging to make accurate recommendations to their users, making precision in your value proposition essential. Twelve months later, we generated over 6,000 leads from the same platform. We began by clarifying the business positioning. The HubSpot integration created powerful feedback loops.

Transform

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows.

Manufacturing

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. According to LinkedIn’s own data (2024) , thought leadership content on LinkedIn generates 2x more engagement than company-centric posts.

Thought Leadership

SocialPilot

APRIL 23, 2025

Generate leads? For example, heres how Headspace uses Pinterest boards and has a curated feed to drive traffic: Ultimately, Pinterest is a platform where users come with the intent to discover and save ideas. This is where 80% of your posts are informative, educational, and entertaining. Boost local awareness?

Social Media Marketing

Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?

User-Generated

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. We spoke with Grimes and White to get the inside scoop on what it takes to develop a high-impact social media strategy for higher education institutions.

Education

Marketing Insider Group

MAY 17, 2021

If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Is there a magic formula?

Marketing Plan

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on. Old habits, bad habits.

Marketing Plan

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Thinkific offers a free plan but again it doesn’t provide a custom domain. Why it matters.

Transform

Scoop.it!

JULY 27, 2023

By creating a demand generation and lead generation strategy, you can attract aligned prospects, increase your lead list, and create meaningful patient relationships. By setting up a healthcare content marketing plan for your organization. You’re in luck. But how exactly do you create a demand gen and lead gen strategy?

Education

Scoop.it!

APRIL 20, 2023

Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. That’s it for today. To your success!

Marketing Plan

Rock Content

MAY 8, 2016

A case study on McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success. One of the most important components of a solid content marketing plan is audience profiling. Leverage user-generated content. Understand your audience.

Marketing Plan

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z

Marketing Insider Group

MAY 31, 2021

And the number of active users increases every year. Sharing user-generated content, publishing meaningful campaigns, and focusing on value over promotion will help you connect with followers on a deeper, more meaningful level. The brand also understands how to use social media to influence users. . Source: Oberlo.

Branding

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Source: Wyzowl.

Content Marketing

Hubspot Marketing

MARCH 28, 2023

And if you're in a pinch, jump to the information you need below: General Twitter Statistics Twitter Statistics for Business Twitter User Statistics Twitter Usage Statistics Twitter Followers Statistics Twitter Statistics General Twitter Statistics 1. million users. Twitter generated $4.4 Twitter generated $4.4

Social Media Marketing

Hubspot Marketing

FEBRUARY 17, 2023

It’s also the top content type marketers plan to leverage for the first time in 2023. Image Source Brand value content helps you draw in people whose values align with yours, and marketers also say that it has the 5th biggest ROI of any trend. 44% of marketers are also already posting this type of social media content.

Gen Z

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Featured Tool: Buyer Persona Generator.

eBook

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated

Jeff Bullas

FEBRUARY 27, 2023

If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan.

User-Generated

Hubspot Marketing

MAY 13, 2022

Digital marketing campaigns are the building blocks and actions within your digital marketing strategy that move you toward a specific end goal. For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter.

Marketing Strategy

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Here's what we found: Social Media Community Trends 90% of social media marketers say building an active online community is critical to success in 2023. Image source 3.

Branding