OnPassive Marketing

JUNE 10, 2022

Audio marketing uses audio content, such as podcasts, audio blogs, and even audiobooks to reach and engage customers. Here are some tips for creating an audio marketing strategy for your business. How To Create a Good Audio Marketing Strategy. Research What’s Popular In Your Industry.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Moz

JULY 24, 2019

Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all. Some companies don’t believe that video marketing can generate real results , but many simply assume they can’t afford it. The ABCs of video content.

Video Marketing 56

Video Marketing Marketing Strategy Marketing Marketers 56

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021. Source: Venngage.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 78

Entertainment Video Marketing Thought Leadership Education 78

Rock Content

NOVEMBER 12, 2020

You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos.

Digital Marketing 59

Digital Marketing Marketing Strategy User-Generated Marketing 59

OnPassive Marketing

JUNE 19, 2022

Anyone looking to market their business or product online should consider using YouTube video marketing. Many different types of businesses can benefit from using YouTube marketing. For example, small businesses can use YouTube to promote their products and services. How Does YouTube Marketing Work In 2022?

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 101

Video Marketing Marketing Marketers Entertainment 101

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm. A pull, rather than push, strategy is referred to as inbound marketing. High Competition.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Hubspot Marketing

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 141

Social Media Marketing Marketing Marketers B2C 141

Digital Marketer

JULY 11, 2023

Understand Your Target Viewers Knowing your audience, including what they want (or don’t want) is vital when planning to create viral short videos for your social media marketing strategy. You also need to determine why you want your videos to go viral.

Transform 87

Transform Social Media Marketing Video Marketing Analytics 87

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 107

Branding Video Marketing Millennials B2C 107

OnPassive Marketing

JULY 5, 2022

A video content strategy is a plan for creating and distributing videos that align with your business goals. The first step is determining what kind of videos you want to make. Do you want to produce product demonstrations, customer testimonials, or educational content? Find The Right Video Hosting.

Promotion 82

Promotion Education Video Marketing Product 82

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. B2B fintech marketing.

Transform 110

Transform B2C Finance Affiliate Marketing 110

Rock Content

MAY 2, 2024

As a defining characteristic of your marketing strategy, it allows you to connect with a specific audience that wants or needs what your company has to offer. If you spark their interest enough, they will want to find out about your products and services, all based on the way you approach your communications.

Branding 94

Branding Communications Health Education 94

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Affiliate Marketing. Buzz Marketing. Campus Marketing. Cause Marketing. Customer Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Video Is a Priority Video has blossomed into the most preferred content type. That makes video a must-have in your marketing strategy.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 68

Marketing Marketers Email Marketing eBook 68

Scoop.it!

JANUARY 26, 2023

People will look for genuine written and video testimonials from previous happy customers that go more in-depth about the brand and the products they’re looking to buy. They need to see that others have already put their trust in your brand and are satisfied not just with the product, but the whole brand experience.

Education 88

Education Communications User-Generated Promotion 88

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 143

Branding User-Generated Video Marketing Analytics 143

Search Engine Land

MAY 30, 2023

YouTube is all about clickbait, pop culture and music videos. Being successful on YouTube requires a big budget and professional production equipment. Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos.

Branding 98

Branding Gen Z Transform Education 98

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. Millennials in the U.S.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

MAY 18, 2023

But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. All you need is a smartphone and a good idea.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Marketing Insider Group

DECEMBER 29, 2020

Top B2B Digital Marketing Trends for 2021. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Video Marketing and Sales. Mobile video consumption increases by 100% every year.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Content Marketing Institute

JUNE 18, 2018

HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video brings more search traffic. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.

Fashion 110

Fashion Millennials Education Video Marketing 110

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Shaping technology due to being early adopters Gen Alpha’s early exposure to and immersion in technology make them poised to be influential early adopters who shape the development and direction of digital products.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

MARCH 20, 2023

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

User-Generated 115

User-Generated Energy Management Entertainment 115

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Sprout Social

JANUARY 31, 2024

There’s no shortage of video ideas to fill your content calendar. If you’re in a creative rut or realize that your current video formats aren’t working, try something new. For example, they create a combination of lesson videos and gear videos targeting beginner pianists. The reality, though?

Analytics 97

Analytics SEO Promotion Food 97

Digital Marketer

SEPTEMBER 6, 2022

TikTok is a short-form video app where users can share creative and entertaining videos. Most small business owners think that the only people making money on TikTok are influencers hawking the latest fad products. Organic posts are videos you create and post on TikTok without using any paid promotion. How to use TikTok.

User-Generated 76

User-Generated Entertainment Food Promotion 76

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Neil Patel

DECEMBER 30, 2022

Video can be a super powerful content type when we use it correctly. Since about 86% of businesses incorporate video content into their online marketing strategies, consumers now expect it as an option when they search for various products or services. Engage Your Videos in the Comment Section. With 92.7%

SEO 89

SEO User-Generated Analytics Video Marketing 89

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. So what’s hot on YouTube in 2022? Current and emerging YouTube trends. Brand bringing this trend to life: Sephora.

Gen Z 137

Gen Z Promotion Shoppers Energy 137