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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places.

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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

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The biggest email newsletter mistake B2B companies keep making

Martech

The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. You can use tools like SocialPilot to easily get all of this data in one place. Balance your posts between promotional, educational, and conversational content. Repurpose content.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Psst: Need help getting started?

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. They want to know their options and figure out the best one for their business.