Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

SmartBrief - Marketing

MARCH 10, 2024

Analyze and optimize The newsletter’s ROI is determined by carefully monitoring key performance indicators and looking for opportunities for improvement. The most common KPIs for email newsletters include open rates, CTRs, and conversion rates.

Analytics 118

Analytics Key Performance Indicator Email Marketing Place 118

Marketing Sherpa

AUGUST 11, 2023

In the session, marketers and entrepreneurs can ask questions in the webinar chat. Wednesdays at 2 pm EDT we hold an AI Guild briefing. Chat with MECLABS AI if you would like to register to attend. And we answer a few of them right here… How do you determine when to use Claude vs MECLABS […]

Marketing Strategy 76

Marketing Strategy Marketing Marketers Key Performance Indicator 76

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. These insights will inform your future marketing strategies and help in refining your approach to giveaways.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Email marketing platforms: Design newsletters, automate campaigns, and segment communications.

Event Marketing 93

Event Marketing Marketing Plan Key Performance Indicator Logistics 93

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 58

Shipping Key Performance Indicator Marketing Marketers 58

Hubspot Marketing

JULY 28, 2023

The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain.

Price 82

Price Marketing Mix Key Performance Indicator User-Generated 82

Martech

DECEMBER 18, 2023

Start sending basic email reminders to encourage customers to complete their purchases. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Measurement Defining measurable objectives and key performance indicators (KPIs) is crucial when developing a CDP use case.

Key Performance Indicator 84

Key Performance Indicator Customer Journey eCommerce CRM 84

Search Engine Land

DECEMBER 18, 2023

Start sending basic email reminders to encourage customers to complete their purchases. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Measurement Defining measurable objectives and key performance indicators (KPIs) is crucial when developing a CDP use case.

Key Performance Indicator 82

Key Performance Indicator Customer Journey eCommerce CRM 82

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. A solid marketing plan comprises various components, each playing a crucial part in steering your business to success. The first step is situation analysis.

Marketing Plan 69

Marketing Plan Key Performance Indicator Marketing Marketers 69

Sachs Marketing Group

DECEMBER 1, 2023

Email Marketing Email marketing remains a powerful tool for small businesses in 2024, offering a direct line of communication with customers and prospects. Automation tools can help send targeted emails based on specific triggers or actions taken by your subscribers, ensuring timely and relevant communication.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. Plus, marketers can use AI to target the best days and times for the highest engagement.

Key Performance Indicator 95

Key Performance Indicator Transform Marketing Mix Marketing 95

Sachs Marketing Group

NOVEMBER 13, 2023

Email Marketing : Developing and executing email campaigns that nurture leads and keep customers engaged with the brand. Agencies design compelling emails, segment audiences for personalized communication, and analyze campaign performance.

Digital Marketing 98

Digital Marketing Key Performance Indicator Marketing Marketers 98

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. Step 1: Choose an email newsletter tool.

Law 114

Law Key Performance Indicator Email Marketing Entertainment 114

Vertical Response

DECEMBER 11, 2023

In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, one key metric that determines the success of an email campaign is the open rate. Without high open rates, your carefully crafted emails may never reach the intended recipients.

Key Performance Indicator 48

Key Performance Indicator Email Marketing Marketing Strategy Communications 48

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 64

Key Performance Indicator Marketing Marketers Whitepaper 64

Vertical Response

MARCH 28, 2022

The new frontier in digital marketing is old-school: email! Recently, analysts have discovered the incredible advantages of email marketing campaigns. Email marketing is more effective than Twitter and Facebook advertising— by almost 4000%. Email open rates have increased by 13% year-over-year.

Law 52

Law Key Performance Indicator Email Marketing Digital Marketing 52

AWeber

JULY 24, 2023

If you’re the person who manages your company’s email marketing, adding your name could add a personal touch and help recipients feel connected to you. You’d be surprised how many businesses forget to look at these emails and end up having to send an apology email later. The biggest indicator will be your opt-out rate.

Customer 68

Customer Key Performance Indicator Communications Copywriting 68

Hubspot Marketing

SEPTEMBER 22, 2023

Integrating SMS marketing alongside email and social media allows businesses to strike the right balance when it comes to timing and frequency of their messages. 2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024. Think again.

User-Generated 119

User-Generated Key Performance Indicator Communications Marketing 119

Sachs Marketing Group

AUGUST 30, 2023

In this article, you will discover the benefits of hiring a digital marketing agency so you can make a more informed decision for your business. Here are 10 benefits of hiring a digital marketing agency: 1. Marketing agencies often serve a diverse range of clients, gathering knowledge across different sectors.

Digital Marketing 96

Digital Marketing Key Performance Indicator Marketing Marketers 96

Use Insider

DECEMBER 22, 2023

From AI-powered triggers to workflow automation and journey orchestration, building a personalized email experience shouldn’t take weeks to launch. Establish your objectives Clearly outline your goals for email marketing. Why is Insider the #1 email personalization software choice for global brands?

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Customers.ai

DECEMBER 4, 2023

Let’s explore outbound marketing – the essentials, the strategies, and the real-world insights that define outbound marketing in this evolved business ecosystem. What is Outbound Marketing? Why is Outbound Marketing Important? What are the Advantages of Outbound Marketing?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Sachs Marketing Group

SEPTEMBER 12, 2023

Here’s what you need to know about marketing your business online effectively, step-by-step. Identify Your Target Audience Identifying your target audience is foundational to any successful marketing strategy. Once objectives are in place, all actions undertaken in your marketing strategy should align with these goals.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Hootsuite

MAY 9, 2023

Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back. Paid advertising is an integral part of many inbound marketing strategies.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Duct Tape Marketing

JULY 26, 2023

A Comprehensive Marketing Gap Analysis for Effective Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about a new tool that we’ve created, the marketing gap analysis.

Key Performance Indicator 55

Key Performance Indicator Customer Journey Marketing Marketers 55

Rock Content

NOVEMBER 5, 2023

If you run a small or new business, are working with a limited budget, or are completely new to marketing budgets, going quarterly may give you a better chance to figure out what works best for your company and goals. Examples include blog posts, ebooks, SEO content, and video marketing content.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing?

CRM 107

CRM Direct Mail Customer Journey Marketing 107

DIY Marketers

DECEMBER 21, 2021

The biggest complaint I hear is that small businesses are frustrated by their marketing efforts (and their marketing team) for not meeting marketing goals. Sure, you’ve picked an overall marketing strategy, and run some marketing campaigns. Marketing Objectives for Email Marketing.

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Customer Acquisition 70

Hubspot Marketing

NOVEMBER 30, 2022

Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Duct Tape Marketing

JULY 26, 2023

Why This Marketing Gap Analysis Is Your Roadmap To Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about a new tool that we’ve created, the marketing gap analysis.

Key Performance Indicator 43

Key Performance Indicator Customer Journey Marketing Marketers 43

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. Owned strategies are a long game that pay off in reach and flexibility. Email marketing campaigns.

Key Performance Indicator 91

Key Performance Indicator Transform Communications Customer Acquisition 91

Neil Patel

OCTOBER 6, 2020

This is important as marketers who make the effort to plan campaigns and projects are 356% more likely to report success. Here’s what a digital marketing consultant can do for you: 1. Develop an Effective Digital Marketing Strategy. You may already have an idea of what your marketing goals are.

Digital Marketing 87

Digital Marketing Key Performance Indicator Marketing Marketers 87

Neil Patel

SEPTEMBER 23, 2020

Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention.

Email Marketing 143

Email Marketing Key Performance Indicator Marketing Marketers 143

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

AWeber

MAY 15, 2023

Testing your emails is a brilliant way to determine what resonates with your audience and what sparks their interest. With email A/B testing, you can gather data-backed proof of the effectiveness of your email marketing. But before we get started, it’s important to know what email marketing A/B split testing is.

Key Performance Indicator 65

Key Performance Indicator Email Marketing Customer Marketing Plan 65

Unbounce

MAY 15, 2024

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. How to improve CAC: Find efficiencies in your sales and marketing processes to reduce overhead costs.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59