Vertical Response

JUNE 11, 2025

Key Takeaways Marketing emails in 2005 were text-heavy and simplistic, focusing solely on promotion without personalization or advanced design. The benefits of modern email marketing include increased engagement, better targeting, and higher ROI, helping businesses add value for customers and build a stronger brand reputation.

Transform 52

Transform Email Marketing Analytics Marketers 52

Hubspot Marketing

NOVEMBER 6, 2024

A list of best practices, current trends, or real-life examples in your industry is an excellent way to drive prospects to a guide or offer where they can opt-in. The Content Marketing Institute knows this and makes a point to share current content marketing trends every year in a blog post.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

Hubspot Marketing

APRIL 5, 2023

Today, with inbound marketing, you are either capturing demand or creating demand. Demand Capturing: Intent Channels and Content Examples Demand Capture Examples — Top Email Marketing Services , Best ETL Tools , Identity Protection Companies , ERP Integration Tools , etc. Let's explore what that means.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Hubspot Marketing

FEBRUARY 13, 2024

“You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. Now, the process is cut in half.

Finance 124

Finance Transform Price CRM 124

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation? Why use marketing automation?

CRM 134

CRM Marketers Marketing Customer Journey 134

SocialPilot

FEBRUARY 26, 2024

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

Transform 103

Transform User-Generated Marketers Marketing 103

Litmus

NOVEMBER 2, 2023

When should you be sending your marketing emails , and how many is too many, or not enough ? Email marketing AIs are built to answer those questions on a case-by-case basis for every individual customer.

Marketers 107

Marketers Marketing User-Generated Email Marketing 107

Vertical Response

JUNE 23, 2024

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles. Why is personalization important in marketing?

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Marketing Insider Group

JUNE 25, 2024

Understanding the MarTech Landscape Marketing technology refers to the software and tools marketers use to plan, execute, and measure marketing campaigns. MarTech’s scope is broad, encompassing everything from email marketing platforms to advanced data analytics tools.

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Analytics CRM 104

Sachs Marketing Group

DECEMBER 1, 2023

Email Marketing Email marketing remains a powerful tool for small businesses in 2024, offering a direct line of communication with customers and prospects. Automation tools can help send targeted emails based on specific triggers or actions taken by your subscribers, ensuring timely and relevant communication.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Martech

MARCH 20, 2024

Integration and collaboration: These marketers prioritize collaboration, working across disciplines and leveraging cross-functional teams to create cohesive campaigns. Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements.

Marketers 81

Marketers Marketing Traditional Marketing Copywriting 81

Search Engine Land

MARCH 20, 2024

Integration and collaboration: These marketers prioritize collaboration, working across disciplines and leveraging cross-functional teams to create cohesive campaigns. Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements.

Traditional Marketing 81

Traditional Marketing Copywriting Marketers Marketing 81

Litmus

JUNE 1, 2021

.” When it comes to leveling up marketing efforts with new martech, PFL ’s President Nick Runyon explains: “Don’t go from zero to multichannel campaign orchestration overnight—start with basic marketing, then layer in additional channels and more personalization.

Marketing Mix 69

Marketing Mix Direct Mail CMO Marketing Automation Platform 69

Lusha

NOVEMBER 18, 2024

This will lead to: More personalized marketing campaigns More targeted sales outreach More effective customer success strategies Account-Based Marketing (ABM): ABM is a targeted approach to marketing that focuses on high-value accounts.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Neil Patel

FEBRUARY 19, 2021

While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning. The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition. Low-Code Websites.

Millennials 144

Millennials Energy Email Marketing Shoppers 144