Hubspot Marketing

JUNE 30, 2025

An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. 2-3 years of marketing and content creation experience. If this is the case, you'll likely be looking to hire an all-in-one inbound marketer — someone who can build and grow your inbound marketing strategy from the ground up.

Management 104

Management Inbound Marketing Marketing Marketers 104

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 121

Email Marketing Inbound Marketing Shoppers Marketing 121

Hubspot Marketing

APRIL 18, 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. And, in 2019, email marketing is just as essential as it's ever been.

Email Marketing 111

Email Marketing CRM Marketing Marketers 111

Neil Patel

DECEMBER 16, 2021

Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. It’s a great marketing strategy for building trust. Quora is another platform I recently got attached to. Email lists are often overlooked by startups, entrepreneurs, and small businesses. They’re not the only ones.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Neil Patel

JUNE 25, 2025

7 Relationship Marketing Strategies to Attract Loyal Fans To build a loyal customer base, you have to think beyond generic loyalty programs and email blasts. Let’s look at seven strategies to develop stronger relationships with customers. To show even more personality, embrace live video.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more.

Key Performance Indicator 70

Key Performance Indicator Marketing Automation Platform Marketing Marketers 70

Lynton Web

MAY 8, 2025

Rather than trying to maintain a presence on every platform, focus on 2-3 channels where your target audience is most active. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C 91

B2C User-Generated Email Marketing CRM 91

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Hubspot Marketing

APRIL 12, 2019

Ontraport is a business automation software for entrepreneurs, solopreneurs, and small businesses. While they have a CRM and marketing automation functionality, they also have several other features to run and grow a small business, including but not limited to: Email marketing. Landing pages. Image Source.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. But checking out what they're doing with a competitive analysis tool can help you understand their strategy and inform your own.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

JUNE 4, 2014

The more relevant you are to subscriber, the more likely he or she is to open and actually read (and maybe even click on)—your emails. Personalization is becoming easier to achieve, as marketing automation platforms are now offering functionality to create better, more relevant email experiences with subscriber data.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Branding 134

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Email Marketing Still Communicates Best.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Backlinko

MARCH 11, 2024

Another 22% claim it’s not automated at all – Ascend2 Extent of Multi-Channel Marketing Strategy Automation Share of Marketers Fully 5% Mostly 21% Partially 29% Very little 23% Not at all 22% Pricing is considered as a key factor by 53% of marketers when deciding on a marketing automation tool.

Customer Journey 122

Customer Journey Marketing Automation Platform Marketing Marketers 122

Marketing Insider Group

DECEMBER 28, 2020

They assist with improving personalization, executing email marketing, social media publishing, and more. They automate tasks that don’t need human intervention. They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Martech

JULY 28, 2023

Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Still, the explosion in U.S.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. For example: You could identify marketable contacts or leads that aren’t currently getting worked by any marketing channels.

Direct Mail 123

Direct Mail CRM Marketing Automation Platform Advertising 123

Martech

APRIL 11, 2024

With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo. Fuel for your marketing strategy. Business email address Sign up now Processing.

CRM 131

CRM Marketing Automation Platform Retail Customer Journey 131

Martech

SEPTEMBER 22, 2021

.” He added, “So right now, marketing is really failing and letting its customers down more often than it works.” One idea is to create an “always-on” marketing strategy to approach customers better, but it’s important to remember that “always on” doesn’t mean “always communicating.”

Customer 123

Customer Marketing Automation Platform Marketing Marketers 123

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Omnisend Shopify Marketing App Omnisend is an all-in-one marketing automation platform tailored for ecommerce businesses.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

SEPTEMBER 22, 2021

” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate.

Finance 130

Finance Marketing Automation Platform CRM Email Marketing 130

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Hubspot Marketing

APRIL 5, 2019

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Image Source.

Inbound Marketing 145

Inbound Marketing Price Email Marketing Marketing Automation Platform 145

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. Find out what your competitors are doing with their marketing strategies, and do it better.

Telemarketing 107

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 107

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. The answer is, sadly, not much.

Email Marketing 133

Email Marketing User-Generated Marketing Automation Platform Customer 133

Adobe Experience Cloud Blog

APRIL 20, 2018

Here are three ways that content marketing and marketing automation go hand in hand: 1. Marketing automation is not a one-and-done tactic. Your marketing automation platform keeps track of every prospect and client, to deliver personalized content on every channel.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

JULY 8, 2016

But without the aid of an integrated multi-channel marketing automation platform , the technology and resources needed to execute such a strategy lived in disparate locations and represented a growing expense that many companies cannot afford. A second benefit is the ability to manage a cohesive strategy.

Place 91

Place Marketing Automation Platform Thought Leadership Marketing 91

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. These platforms have been around for decades as standalone solutions.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

Most of us are familiar with the word by now–it’s the new standard for marketing and it allows you to gain a holistic view of your buyers. A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.

Thought Leadership 134

Thought Leadership Retail Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

JUNE 1, 2012

Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market. Align Marketing Campaign with Sales Goals.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Customers.ai

NOVEMBER 25, 2024

Look for platforms that can handle increased traffic, offer advanced features you might need down the road, and provide flexibility as your marketing strategies evolve. For ecommerce marketers, scalability is a must. 5) Reviews: “Woopra’s real-time insights have been crucial for our marketing strategies.”

eCommerce 89

eCommerce Price Customer Journey CRM 89

Welcome Software

DECEMBER 5, 2022

In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience. Automation revolutionizes email marketing by automatically sending emails.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

Welcome Software

DECEMBER 5, 2022

In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience. Email marketing.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

Neil Patel

OCTOBER 16, 2020

The top 6 options for marketing automation software. Your marketing channels. Different marketing automation software supports various marketing channels. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need.

CRM 145

CRM Marketing Marketers Customer Journey 145