Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C 91

B2C User-Generated Email Marketing CRM 91

Vertical Response

JUNE 11, 2025

Key Takeaways Marketing emails in 2005 were text-heavy and simplistic, focusing solely on promotion without personalization or advanced design. Best practices for modern email marketing include crafting engaging subject lines, leveraging data analytics for optimization, and ensuring regulatory compliance to build trust with recipients.

Transform 52

Transform Email Marketing Analytics Marketing 52

Duct Tape Marketing

JULY 9, 2024

ActiveCampaign is that rare platform that's affordable, easy to use, and capable of handling even the most complex marketing automation needs. They provide every new customer with one-on-one personal training and free migrations from your current marketing automation or email marketing provider. That's right.

Transform 74

Transform New Technology Management Customer 74

Marketing Insider Group

DECEMBER 12, 2024

While its true that employees are often hesitant to adopt new technology, its often because the applications dont work as intended, or theyre difficult to use. For example, there are many cheap email marketing applications, but they dont allow for advanced sequencing automation.

Shipping 52

Shipping Marketing Marketers Email Marketing 52

Search Engine Land

SEPTEMBER 9, 2024

This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is already here The future of content marketing is here, and it’s powered by AI. Website copy.

Content Marketing 109

Content Marketing Transform User-Generated Marketing 109

Lusha

NOVEMBER 18, 2024

You could: Provide training on new technologies Send them to industry conferences Create opportunities for them to learn from each other A well-trained and motivated RevOps team is key to constant improvement and long-term success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 130

Email Marketing Marketing Marketers CMO 130

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. New content technologies.

Email Marketing 124

Email Marketing Transform Marketing Marketers 124

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation.

Email Marketing 117

Email Marketing Transform Marketing Marketers 117

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

illumin

OCTOBER 17, 2024

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

Email Marketing 59

Email Marketing eBook Marketing Marketers 59

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. Email Marketing b2b B2C' Have you seen any immediate improvements?

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Martech

NOVEMBER 14, 2023

My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. In one finding, 92% said AI would have a major impact on email marketing. Dig deeper: 3 ways email marketers should actually use AI 2.

Marketing Plan 135

Marketing Plan Retail Email Marketing Marketing 135

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

SEPTEMBER 3, 2021

Email marketers don’t have time for shiny new things. In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too.

Real Estate 120

Real Estate CMO New Technology Analytics 120

Adobe Experience Cloud Blog

FEBRUARY 26, 2015

A quarter of SMB respondents said they use up to 10 distinct marketing technologies systems and nearly all (99%) plan to invest in new technologies over the next year. Marketing needs more digital skills and operational expertise. .

Thought Leadership 133

Thought Leadership Marketing Marketers New Technology 133

Martech

DECEMBER 28, 2022

Evaluating and implementing new martech is now a core responsibility of marketing and marketing operations professionals (see part 1 ). The hypothesis implicit in the adoption is that the new technology will enhance outcomes. Using the marketing software, and measuring the results, is the experiment.

Key Performance Indicator 117

Key Performance Indicator Marketing Automation Platform New Technology Email Marketing 117

Martech

DECEMBER 15, 2023

Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable. Personalization using these tools improves customer engagement.

Marketing Automation Platform 130

Marketing Automation Platform Price Marketing Marketers 130

Martech

MARCH 31, 2023

.” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. “We do establish relationships,” Paaske confirmed.

Marketing 114

Marketing Marketers Food Email Marketing 114

Martech

APRIL 30, 2024

This involves: Budget allocation : Assign a specific budget to each task, considering direct costs like new software purchases and indirect costs such as training and downtime during implementation. Ensure that teams have the right skills or receive necessary training to handle new technologies or processes.

New Technology 119

New Technology CRM Marketing Marketers 119

Martech

MARCH 31, 2023

.” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. “We do establish relationships,” Paaske confirmed.

Marketing 111

Marketing Marketers Food Email Marketing 111

AWeber

APRIL 12, 2022

While musing on her low click rate problem, Kathi noticed an AWeber webinar on AMP for email. Prior to the webinar, she had never heard of AMP for email. But quickly learned that it is a new technology that allows you to make interactive emails. And that will only result in more engagement.

eCommerce 126

eCommerce New Technology Advertisers Advertising 126

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. Email marketing. Digital marketing. Field marketing.

Management 136

Management Thought Leadership B2C Marketing Automation Platform 136

Martech

OCTOBER 28, 2021

Perhaps it will never be possible to do absolutely everything in the same platform, let alone the same dashboard, but that’s the condition to which marketing and workplace technology is aspiring. Email marketers in search of new marketing technology to meet challenges .

Law 117

Law Email Marketing New Technology Digital Marketing 117

Litmus

DECEMBER 21, 2023

Building emails for an email company whose primary audience is email marketers is… tough. Email marketers have incredibly high standards when it comes to the emails that land in their inbox. Where does Litmus Email Guardian fit in the email workflow? Set it—and forget it.

New Technology 90

New Technology Email Marketing Management Branding 90

illumin

FEBRUARY 6, 2024

As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing is a form of opt-in marketing. Like email marketing, SMS marketing requires a subscription.

Communications 95

Communications Marketing Marketers Social Media Marketing 95

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are some channels that you can tailor your messaging to reach your target audiences: Email marketing : a great way to make personalization happen at scale is through dynamic content. Content syndication: Today, marketers are able to layer intent data on top of attributes like job title and company name.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Copywriting 132

Copywriting User-Generated CRM Marketing 132

Litmus

JUNE 14, 2024

It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. We know that email workflows can get complex pretty quickly.

Millennials 100

Millennials Copywriting Email Marketing New Technology 100

Litmus

OCTOBER 30, 2020

Hopefully, we’ll also see this new limit added to HTML emails soon. Learn more about AMP and interactive email. Although it’s been around for a few years now, AMP is still a relatively young technology and unfamiliar to a lot of email marketers. Not sure if you’re ready to send AMP emails yet?

New Technology 124

New Technology Email Marketing Place Product 124

Martech

SEPTEMBER 22, 2021

Camuso says marketers employing an always-on marketing strategy need help through some kind of “centralized brain”, more specifically an AI-driven platform that allows for personalized messaging on various marketing channels. Does ‘always-on’ marketing improve customer experiences?

Customer 124

Customer Marketing Automation Platform Marketing Marketers 124

Martech

DECEMBER 5, 2023

Dig deeper: 3 ways email marketers should actually use AI The global development of these tools shows the desire for solutions that natively understand the place they are being used. Similarly, while you mustn’t be “carried away” by new technology hype cycles , you mustn’t ignore them either. Next up was the U.K.

Manufacturing 136

Manufacturing Marketing Marketers User-Generated 136

Martech

FEBRUARY 9, 2024

At my next role (Janus Capital Group that later went through a merger and became Janus Henderson), I worked on their web content, started to get into email marketing and realized I should probably go back to school and learn to serve as a translator between the IT team and the marketing department. Kind of a happy accident.

Finance 106

Finance New Technology CMO Analytics 106

MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Marketing 130

Marketing Marketers Finance New Technology 130

Martech

OCTOBER 29, 2021

If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Chris Wood, Editor.

Transform 117

Transform CMO Advertisers Advertising 117