Martech

NOVEMBER 18, 2024

Here’s an example: By looking at the CR from the previous step, you can see that the place we lost people is between the landing page (213,331 visits) and people adding the product to their cart (1,024). Email: Business email address Sign me up! of people who got to the landing page went on to add the product to their cart.

Email Marketing 119

Email Marketing Key Performance Indicator Marketers Marketing 119

Calvyn Lee Blog

FEBRUARY 6, 2024

The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. Here’s what email marketers need to know: 1. Refer: What is B2B Email Marketing.

Email Marketing 246

Email Marketing B2C Marketers Marketing 246

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

AWeber

MAY 18, 2025

Personalized email marketing uses subscriber data to tailor messages specifically for each recipient. If you're wondering how to create a personalized email that actually resonates, you're in the right place. What Is Personalized Email Marketing? Ready to Start Sending Personalized Emails?

Email Marketing 59

Email Marketing Shoppers Food Marketers 59

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

AWeber

MAY 8, 2025

An email blast (also called a blast email, e-mail blast, or e blast) is a one-off message sent simultaneously to a large group of recipients. In the context of email marketing, a blast email is typically a single campaign, not part of an ongoing sequence. When Should You Send an Email Blast? The solution?

Email Marketing 59

Email Marketing Law Communications Marketers 59

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Transform Marketers 59

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing 64

Email Marketing Copywriting Marketers Marketing 64

AWeber

MAY 29, 2025

Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place.

Email Marketing 52

Email Marketing Shoppers eBook Education 52

AWeber

MAY 8, 2025

Understanding CTOR (click to open rate) is the missing piece that reveals how well your content performs after subscribers open your emails. In email marketing, CTOR stands for click to open rate. Its the percentage of people who clicked a link in your email, out of only those who actually opened it. So, what is CTOR?

Email Marketing 52

Email Marketing Marketers Marketing Analytics 52

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketers Marketing 52

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. Is this the kind of place where youd choose to spend your time online?

Law 131

Law User-Generated Email Marketing Education 131

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Email marketing also helps build community and foster connections within the nonprofit sector.

Non-Profit 52

Non-Profit Email Marketing Marketers Marketing 52

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 133

Email Marketing Health Marketers Marketing 133

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 124

Price Email Marketing eCommerce Place 124

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 129

CMO Email Marketing Influencer Marketing Promotion 129

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Is the content all about your organization? They were wrong.

Whitepaper 120

Whitepaper Promotion Email Marketing Education 120

Martech

OCTOBER 8, 2024

The channels most used for lead gen were email marketing and social media, followed by influencer marketing and display marketing, with content syndication coming in eighth place.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 133

Email Marketing eCommerce Customer Journey Marketers 133

Martech

MARCH 15, 2024

Remember, GIFs are great (however you pronounce them) Want emails that pop? Integrating animated images into your layout will turn any humdrum email into a marketing event. These are most effective when placed in your campaign’s hero or header section. Business email address Subscribe Processing.

Email Marketing 136

Email Marketing Marketers Marketing eCommerce 136

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Write them on a sticky note that you post on your computer, your cubicle, your office wall or any place where you can see them daily and remind yourself about your intentions. Nothing should be off-limits.

Email Marketing 138

Email Marketing Marketers Marketing Marketing Plan 138

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 121

Email Marketing Inbound Marketing Shoppers Marketers 121

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. With all these pieces in place, you can start running your campaign. What goes into running a successful BTL campaign?

Direct Mail 123

Direct Mail Marketers Marketing Email Marketing 123

Martech

JULY 31, 2024

Once your tighter standards are in place, I recommend setting a revised acquisition target. It doesn’t really move the needle as much as systems in place that are picking up their cues. That said, even though it’s logical advice, it’s rare that we see brands coming to us with those fundamentals firmly in place.

Customer Acquisition 124

Customer Acquisition CRM Email Marketing Place 124

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 135

Email Marketing Analytics User-Generated Marketers 135

Marketing Insider Group

SEPTEMBER 2, 2024

The subject line is vital for email marketing success, so using various subject line elements, including length, tone, personalization, and emojis, identifies what drives higher open rates. Use a tool like Google Optimize or your email marketing platform to show each version to a different audience segment.

Content Marketing 126

Content Marketing Marketers Marketing Analytics 126

Marketing Insider Group

AUGUST 12, 2024

We also appreciate that OptinMonster integrates seamlessly with a wide range of email marketing services, making it easy to manage and follow up with your leads. of all emails are spam , so having these protections in place is vital. Statista reports that about 46.8%

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Martech

APRIL 29, 2025

It’s important to consider how Apple and Google define their inbox tabs to understand why your emails land where they do. It’s a purposeful place for marketing messages. Why did our email land in the Promotions tab? “This isn’t a sales email it’s an invitation to a free webinar!

Promotion 102

Promotion Email Marketing Education Place 102

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” ” The master class will cover: The foundations of email. The production environment.

Email Marketing 124

Email Marketing Marketers Marketing Education 124

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketers 115

Martech

OCTOBER 8, 2024

Dig deeper: How to use AI in email marketing without losing the human touch Using genAI in copywriting for testing Chad meshes with our advanced testing methodology because it is far more extensive than just comparing a variant against a control. Now Chad is in a good place to begin to help me.

Copywriting 132

Copywriting Email Marketing Shoppers User-Generated 132

SmartBrief - Marketing

OCTOBER 21, 2024

This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly. Email marketing Email marketing still offers benefits no other media channel can replace. Consistency is key, though.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hubspot Marketing

NOVEMBER 4, 2024

That’s great for me as a consumer and less great for me as a marketer. AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. For text-based content, this can be useful to test elements like email subject lines.

Analytics 126

Analytics Customer Journey CMO Marketers 126