Hubspot Marketing

APRIL 25, 2025

If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal.

Marketing Plan

Martech

NOVEMBER 18, 2024

Here’s an example: By looking at the CR from the previous step, you can see that the place we lost people is between the landing page (213,331 visits) and people adding the product to their cart (1,024). Email: Business email address Sign me up! of people who got to the landing page went on to add the product to their cart.

Email Marketing

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing

Vertical Response

AUGUST 3, 2025

The art of storytelling in email marketing is a powerful tool to capture your audience’s attention and foster emotional connections. Key Takeaways Storytelling transforms email marketing by creating emotional connections and enhancing audience engagement, making emails more than just promotional messages.

Email Marketing

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing

AWeber

MAY 18, 2025

Personalized email marketing uses subscriber data to tailor messages specifically for each recipient. If you're wondering how to create a personalized email that actually resonates, you're in the right place. What Is Personalized Email Marketing? Ready to Start Sending Personalized Emails?

Email Marketing

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing

Marketing Insider Group

SEPTEMBER 2, 2024

The subject line is vital for email marketing success, so using various subject line elements, including length, tone, personalization, and emojis, identifies what drives higher open rates. Use a tool like Google Optimize or your email marketing platform to show each version to a different audience segment.

Content Marketing

AWeber

MAY 8, 2025

Understanding CTOR (click to open rate) is the missing piece that reveals how well your content performs after subscribers open your emails. In email marketing, CTOR stands for click to open rate. Its the percentage of people who clicked a link in your email, out of only those who actually opened it. So, what is CTOR?

Email Marketing

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. Is this the kind of place where youd choose to spend your time online?

Law

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Email marketing also helps build community and foster connections within the nonprofit sector.

Non-Profit

Litmus

JULY 31, 2024

While Gmail automatically detects which emails are destined for the Promotions Tab, users can also set their own rules and filters up to dictate which emails get delivered to the Promotions tab. In 2023, Gmail started placing paid ads in users’ Promotions Tabs. But it also has huge benefits for email marketers, too: 1.

Promotion

Marketing Insider Group

AUGUST 12, 2024

We also appreciate that OptinMonster integrates seamlessly with a wide range of email marketing services, making it easy to manage and follow up with your leads. of all emails are spam , so having these protections in place is vital. Statista reports that about 46.8%

User-Generated

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.

Email Marketing

AWeber

MAY 8, 2025

An email blast (also called a blast email, e-mail blast, or e blast) is a one-off message sent simultaneously to a large group of recipients. In the context of email marketing, a blast email is typically a single campaign, not part of an ongoing sequence. When Should You Send an Email Blast? The solution?

Email Marketing

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. With all these pieces in place, you can start running your campaign. What goes into running a successful BTL campaign?

Direct Mail

AWeber

DECEMBER 16, 2024

For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full potential of your marketing campaigns. Whether youre new or returning, theres no need to search.

Email Marketing

Martech

APRIL 29, 2025

It’s important to consider how Apple and Google define their inbox tabs to understand why your emails land where they do. It’s a purposeful place for marketing messages. Why did our email land in the Promotions tab? “This isn’t a sales email it’s an invitation to a free webinar!

Promotion

Scoop.it!

OCTOBER 31, 2024

You’ll also build a high-quality email list you can nurture into customers with a value-driven, curated email marketing strategy. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions. So, is there a right way to place conversion elements within your content?

Marketing Strategy

Martech

OCTOBER 8, 2024

The channels most used for lead gen were email marketing and social media, followed by influencer marketing and display marketing, with content syndication coming in eighth place.

CMO

Hubspot Marketing

NOVEMBER 4, 2024

That’s great for me as a consumer and less great for me as a marketer. AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. For text-based content, this can be useful to test elements like email subject lines.

Analytics

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO

Hubspot Marketing

OCTOBER 22, 2024

Streamlined Data Collection and Processing Ask any marketer what they dislike the most about their role, and they’ll say: collecting data. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age. I get it: reporting is a chore.

Analytics

AWeber

AUGUST 1, 2025

What I've started noticing is that some authors forget to remind me who they are, what they offer, and why I signed up in the first place. Newsletter banners should re-establish your brand identity in every email because subscribers receive dozens of emails daily and may forget your specific value proposition.

Email Marketing

Hubspot Marketing

OCTOBER 18, 2024

Sponsorships and cross-marketing. Work with industry groups or local partners to cross-market your event to similar audiences. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. This can be free (the best!) Agencies and consultants. Owned and organic channels.

Event Marketing

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. has placed a Google review link in its websites footer: 4.

User-Generated

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. A streamlined, data-driven approach to email list growth.

CRM

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. This is where you keep things fresh and remind them why they stuck around in the first place.

Management

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Let’s get started.

Marketing Strategy

Backlinko

JANUARY 6, 2025

Understand what they want, and hit them with the right with the right message in the right place at the right time.” Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing. Its some of the best content Ive seen on email marketing. often convert at 1-2%.

eCommerce

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. That’s where a digital marketing checklist becomes your best ally. Email Digital Marketing Checklist Video Source 1.

Digital Marketing