Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? Unsure how to adapt your email marketing during this crisis?

Email Marketing 96

Email Marketing Communications Marketing Marketers 96

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Search Engine Land

FEBRUARY 2, 2024

Leverage SEO to promote your podcast Podcasts are increasingly popular and convenient for busy lifestyles, suitable for commuting or exercising. Businesses can tap into this powerful marketing channel alongside well-known journalists and celebrities. Optimizing titles and descriptions. Using transcripts. Optimizing show notes.

SEO 112

SEO PR Entertainment Health 112

Rock Content

FEBRUARY 17, 2024

Best of all, social media and content marketing can support and amplify your offline events. Try these tips to make the best use of your online platforms to promote your real-world events. Align your promotion and amplification with those goals. Start Early Start promoting your event early.

PR 56

PR Promotion Email Marketing User-Generated 56

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. For example, marketing agency Omniscient Digital knows its target market is on LinkedIn.

PR 102

PR Customer loyalty User-Generated Marketing 102

Customers.ai

DECEMBER 12, 2023

Identify who is visiting your site with name, email and more. Ecommerce Tool #9 – Klaviyo Email Automation Platform Klaviyo is a marketing platform that helps eCommerce store owners deliver a more personalized experience for their customers. This includes email marketing automation. See how Customers.ai

eCommerce 84

eCommerce PR User-Generated Marketing 84

AWeber

APRIL 11, 2024

4 - Publish highly-shareable, non-promotional content Every time someone shares your content, it exposes your brand to a new audience. For example, digital marketing agency NP Digital shares marketing tips that appeal to its target audience. . #12 For example, NP Digital consistently posts Reels related to digital marketing.

Non-Profit 77

Non-Profit Branding Entertainment PR 77

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. For a real-life example on how to successfully implement SEO into your digital marketing strategy, check out our case study on Canva here: 2. Email Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Businesses Grow

FEBRUARY 15, 2023

Keith and I dig deep into: Psychology of motivation Role of community to help donors become part of the change narrative The importance of “calls to public,” “calls to donor,” and “calls to government” Impact of the size of the nonprofit Creating an ongoing dialogue instead of annual campaign The advantage of embedded (..)

PR 129

PR Marketing Marketers Advertising 129

Backlinko

FEBRUARY 20, 2024

Marketers can leverage Semrush’s wide range of toolkits to help them with their: SEO PPC advertising Social Media Management Keyword research Competitive analysis PR Content marketing and campaign management Trusted by over 10 million users globally, Semrush is a no-brainer for marketers.

Affiliate Marketing 89

Affiliate Marketing CRM Price User-Generated 89

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

OnPassive Marketing

SEPTEMBER 13, 2022

Some popular channels include email, social media, phone calls, etc. It is crucial to choose the right outbound marketing channel for your business. Email Marketing. Email marketing is the most popular outbound marketing channel. Social Media Marketing. PR Campaigns. Event Marketing.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What’s your email marketing origin story?

Affiliate Marketing 105

Affiliate Marketing Thought Leadership PR CRM 105

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Litmus

NOVEMBER 27, 2023

Test every email before you hit send to ensure it renders correctly across all email clients and devices. How to comply with Google and Yahoo’s new email deliverability rules As an email marketer, your plate is full already. Writing, designing , and testing your email campaigns is overwhelming enough.

PR 95

PR Email Marketing Communications Management 95

Neil Patel

MARCH 15, 2021

If you need some more advice on how to get started, here’s a perfect beginner’s guide to email marketing. Pull a PR Stunt. If you want that first sale fast, pulling a PR stunt could do the trick. Much like viral videos, a PR stunt has the potential to propel your brand into fame. It just requires creativity.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Calvyn Lee Blog

JANUARY 18, 2022

What you need to know is the Digital Marketing professional Certificate (DMPC) Program. Expand your knowledge and explore your potential toward digital marketing. Billboards and email marketing are both part of digital marketing: True. You have been promoting you new “How to” e-book. Organic search.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Exposure Ninja

OCTOBER 2, 2023

To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.

PR 52

PR Marketing Marketers Promotion 52

Hubspot Marketing

JUNE 7, 2022

You can easily adapt and customize as needed for your PR needs. Whether you’re bringing leads to your website, sharing infographic content, or promoting a blog post, Pinterest is a great platform to leverage for content marketing. Email Marketing Planning Template. Content Marketing Made Simple.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Martech

JUNE 26, 2023

Here are tips we’re learning from Calian for successful tech and martech event marketing in today’s world: Develop your story What’s the goal for promoting this event in the first place? Another question marketers must ask themselves is how they relate to the audience. You don’t have to limit your reach to just social media.

Event Marketing 103

Event Marketing Marketing Marketers PR 103

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Crafting these before you employ your marketing is important for a few reasons: Key messages keep your organization aligned. Email marketing.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Hubspot Marketing

MAY 13, 2022

Earned media refers to the exposure you earn through word-of-mouth marketing. guest posts), PR work you've been doing, or the customer experience you've delivered. Promotional channels. Webinar Promotion Tips to Guarantee Nobody Misses Your Next Webinar. Create an email marketing campaign. Earned Media.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

AWeber

FEBRUARY 13, 2024

The videos don’t promote its product, but they do appeal to its audience and generate consistently high engagement. Create a landing page to promote your lead gen content. This page allows users to download your content for free in exchange for subscribing to your email marketing list. The post What is microblogging?

Non-Profit 90

Non-Profit User-Generated Entertainment Promotion 90

Hubspot Marketing

MAY 25, 2022

One of the biggest problems with email newsletters is that they're often cluttered and unfocused because they're supporting every aspect of your business. Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess. Don’t be that company. Set expectations on your "Subscribe" page.

Education 145

Education Promotion User-Generated PR 145

Adobe Experience Cloud Blog

AUGUST 26, 2014

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You can map time-sensitive content ahead of time. Once you’ve plugged your social schedule into a calendar, it’s that much easier to share.

PR 134

PR Thought Leadership eBook Entertainment 134

Hubspot Marketing

NOVEMBER 8, 2023

Don't be afraid to do PR. Find out how much promotion might be, and don't be afraid to offer perks! Promote to your existing Facebook followers by creating a Facebook event and inviting them. This will spread awareness to your existing fans and increase the reach of your pop-up marketing efforts. Email your database.

COS 107

COS Food Transform Direct Mail 107

Neil Patel

MARCH 24, 2021

Secondly, media publications or promoters might need visuals in a hurry, so ensure they’re high quality and include a range of formats (vertical and horizontal; color and black-and-white). Use your social presence to speak directly to fans, promote your music, announce new tour dates, and generally build a community around your work.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Hubspot Marketing

MARCH 25, 2020

There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Yet one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email. Product Launch Email Sequence.

Product 115

Product PR Communications Promotion 115

Exposure Ninja

SEPTEMBER 18, 2023

Then I found Exposure Ninja, which is where I’ve learnt everything else (PR, more SEO, strategy, analysing data, etc.). Hannah Whitehouse, Senior Content Marketer at Exposure Ninja [I learnt marketing] by recruiting brilliant marketers! Why is planning important to marketing in particular? What’s Next?

PR 52

PR Copywriting Marketing Marketers 52

Content Marketing Institute

JANUARY 25, 2019

Be your content’s PR team. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. As Perri Robinson, head of marketing at Meltwater, says, “No matter how good (your content) is, it matters how you are distributing it.”. The key is promoting it to individuals.

Promotion 105

Promotion PR User-Generated Advertising 105

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

CXL

FEBRUARY 3, 2022

Bill.com penetrated this market by taking over a company already in it and reported increased fourth-quarter earnings of $78.3 Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Expanding into foreign markets or untapped domestic markets. Image source.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96