Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.

Email Marketing 50

Email Marketing Retail Marketing Marketers 50

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Pricing details. Email: Business email address Sign me up!

Copywriting 136

Copywriting Entertainment Marketing Marketers 136

Buffer Marketing

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Pricing : Starts at $19.79/month Pricing : Paid plans start at $149/month to get AI sentiment analysis. Pricing : Not listed. Paid plans start at $6/month/channel.

Price 119

Price Thought Leadership Transform User-Generated 119

AWeber

MAY 11, 2025

Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? If youre here because youre asking, how much does it cost for email marketing? What Is the Average Cost of Email Marketing? great news.

Email Marketing 52

Email Marketing Copywriting Price Marketing 52

Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

Email Marketing 52

Email Marketing Health CRM Retail 52

Buffer Marketing

OCTOBER 28, 2024

And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need. Pricing: Free plan available. Pricing: Starts at $69/month. Pricing: Free plan available. Pricing: Starts at $19.79/month Pricing: $625 setup fee. All in all, Predis.ai

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 122

Transform Copywriting Email Marketing Shoppers 122

Buffer Marketing

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month.

Price 116

Price Key Performance Indicator SEO Analytics 116

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 130

Email Marketing Price User-Generated Health 130

Marketing Insider Group

AUGUST 12, 2024

This plugin offers marketing-focused widgets and tools like call-to-action buttons, pricing tables, and testimonial sections. These features enable you to create dynamic, interactive pages that significantly boost your marketing efforts.

User-Generated 117

User-Generated Analytics Marketing Marketers 117

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 137

Email Marketing Transform Whitepaper Marketing 137

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 122

Email Marketing Price eCommerce User-Generated 122

Martech

MARCH 28, 2025

MAPs also face the challenge of distinguishing themselves from other tools with overlapping functionality, such as email marketing platforms, multi-channel marketing hubs, ABM platforms, journey orchestration platforms and CDPs. It’s also a problem for marketing teams trying to get the money for a MAP system.

Marketing Automation Platform 107

Marketing Automation Platform Marketing Marketers Price 107

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Scarcity : Price-sensitive customers could have fewer choices of affordable products.

Email Marketing 129

Email Marketing Price eCommerce Customer Acquisition 129

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 122

Email Marketing Inbound Marketing Shoppers Marketing 122

Martech

JUNE 2, 2025

Dig deeper: Half of ecommerce brands lack the support to scale personalization effectively What does it cost to deliver one personalized email? Most organizations don’t capture the fully loaded costs of email marketing, often stopping at vendor contracts for messaging alone.

Transform 79

Transform Price CMO eCommerce 79

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. And FYI, email might be one of those channels! Check out how to drive operational excellence with email marketing in this webinar.

Transform 130

Transform Customer Acquisition Finance Marketing 130

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 119

Email Marketing Shoppers Shipping Marketing 119

Litmus

OCTOBER 29, 2024

95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing.

Copywriting 86

Copywriting B2C Energy Price 86

Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. Lead qualification through engagement Successful workflows dont just send emails; they track how recipients interact with them.

Transform 93

Transform CRM Whitepaper eBook 93

Backlinko

JULY 30, 2024

global monthly search volume) Compare car insurance (205K global monthly search volume) Cheapest email marketing software (1.1K If a primary keyword is a broad topic, like “what is email marketing,” then secondary keywords go deeper and cover related searches with lower competition. Like: Best bullet journal (4.3K

SEO 108

SEO User-Generated Price Email Marketing 108

Hubspot Marketing

APRIL 2, 2024

Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. What does a great pricing page look like? What does a great pricing page look like? Check them out below.

Price 101

Price User-Generated Shipping CRM 101

Welcome Software

APRIL 29, 2025

Email marketing: go with audience segments or go home. The more personalization you have per segment, the more successful your emails will be. however, the more personalization you have per email, the more work you have. However, there are some marketing slip-ups that can occur when AI isn't used right.

Email Marketing 40

Email Marketing Marketing Marketers Shoppers 40

Martech

NOVEMBER 5, 2024

Grab your bats today or hit reply to this email with any questions. We can’t wait for you to get all the bats you’ll need for the upcoming season right now, for a great price. Dig deeper: How to gear up email for a strong finish to 2024 2. The team (including Jayseon!) is here to serve you. SIGN OFF PS. Check it out !

Copywriting 124

Copywriting CRM Email Marketing Price 124

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Fancy that!

Email Marketing 127

Email Marketing Customer Journey Marketing Marketers 127

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors. Here are seven strategies to do that. See if any one of them can handle multiple functions effectively.

Customer Acquisition 118

Customer Acquisition User-Generated New Technology Price 118

SocialPilot

JANUARY 6, 2025

Integration with Other Customer Management Platforms The Google review automation tool you choose should easily integrate with other platforms you already use, such as email marketing software and CRM systems. The price of Podium poses a significant barrier for companies, particularly for small businesses.

CRM 110

CRM Management User-Generated Price 110

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. Personalize your customer experience.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Customers.ai

NOVEMBER 25, 2024

Your tracking tool reveals that users on Version A hesitate right after viewing the price, while Version B keeps them clicking straight to checkout. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. Take a split test on two landing pages. Rating: ★★★★★ (4.8/5)

eCommerce 89

eCommerce Price Customer Journey CRM 89

AWeber

JUNE 17, 2024

With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals.

Email Marketing 98

Email Marketing Marketing Strategy Marketing Marketers 98

Backlinko

JANUARY 6, 2025

Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing. Note: The best practices Im about to share are inspired by Boyuan Zhao, an email and SMS consultant for Shopify brands. Its some of the best content Ive seen on email marketing. often convert at 1-2%.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.

Management 98

Management Marketing Marketers CRM 98

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing. Emphasize value and transparency : Clearly communicate the value of your products or services.

Customer loyalty 117

Customer loyalty Marketing Marketers Price 117

SmartBrief - Marketing

JUNE 2, 2025

This just makes first-party marketing all the more important.) Value beyond economics: Price will always be a factor, but Gen Z wants to know more about the value you and your company offer. Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Performance marketing (i.e.,

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketing 112